Havas Thailand’s Post

Ogilvy Asia ranks #1 most creative network in Campaign Brief Asia 2023 Creative Rankings: Dentsu takes #2 and Leo Burnett ranks #3

TBWA\Asia recently announced the appointment of Peter Khoury as new regional chief creative officer for Asia also as chief creative officer for TBWA\Group Singapore. In his new role he will work with other TBWA/ officers from Southeast Asia, Japan, and China. Speaking about the appointment, Sean Donovan, president, TBWA\Asia, said, “As we gear up for a new year and a new level of Disruption and growth, Peter joining us reinforces our continuous commitment to re-invent how we create ongoing value and deliver sustainable creative solutions for our clients. A dynamic world requires a dynamic approach.” Meanwhile, Mandy Wong, president of TBWA\Singapore, said, “We entered 2023 with ambitious targets, and closed off having exceeded our plan. As we set our sights on 2024, I’m delighted to welcome Peter to the agency, and the region.” #appointment #marketing #asiapacific -[Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make its way next year to Singapore for the first time, and return to the Philippines for a two-day event full of industry discussions on the future of various marketing facets. Learn more how you can be part of it by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Insanity or desperation? "141 agencies have responded to the Ministry of Communications and Information's (MCI) whole of government creative pitch." Many of these are far from being small players. They include Accenture Singapore, BLKJ Havas, Cheil Singapore, DDB Worldwide, Dentsu Solutions, Edelman, Fisherman Integrated, Grey Group, IPG Mediabrands, Ruder Finn Asia , TBWA Singapore, and Ogilvy... And the potential prize? To end up on "a panel of an estimated 80 contractors for the whole of government in Singapore." So after all that, there is still no guarantee of getting any projects to recoup your investment in the pitch and maybe make some money. Can somebody please explain how this makes sense for the participating agencies? https://lnkd.in/gpHCQQji

The creative duo, Mandie van der Merwe and Avish Gordhan, brings with them 20 years of experience to lead Saatchi & Saatchi Australia’s creative offering. Dave Bowman, chief creative officer at Publicis Groupe ANZ, said, "I am beyond excited to be able to bring Mandie and Avish onboard to lead Saatchi & Saatchi’s creative offering. With their unique people skills, strategic prowess, and creative firepower, I can’t wait to see what these two amazingly talented new-world creatives make possible at the intersection of storytelling, data, technology, and media." Commenting on the appointment, Patrick Rowe, CEO at Saatchi & Saatchi Australia, said, "Why get one Chief Creative Officer when you can get two with an awards list as long as your arm? More importantly, they understand the role creative thinking plays in a new integrated world and will be a driving force for change. We couldn’t be more excited that they’re joining our team." #leadership #appointment #australia ------- -[Conference] MARKETECH APAC's "What’s NEXT 2023: Marketing in Malaysia" will feature industry discussions from industry leaders from brands such as AEON, Astro, CelcomDigi, Gentari, Intercontinental, PropertyGuru, Secret Recipe, and Valiram on AI, customer experience, influencer marketing, digital advertising, among others. Learn more about how you can be part of the discussion here: https://bit.ly/47lsnQf -[Webinar] Hear from industry leaders from Accenture, Infobip, Cashrewards, and Radarr on how you can enhance customer interactions, streamline communication channels, and deliver personalised experiences. Register to our "CX Revolution: Leveraging AI Tech for Seamless Customer Experience" webinar Now: https://bit.ly/3OX9oE9

Echoing Mandy's words - not one to post here often, a few words from me to celebrate this win & a little anecdote to go with it. Bit of a long one, 🙏 for reading on! Last week was, as anyone who works in advertising would recognise them, one of *those* weeks. Late nights, some fires, lots of work to review and then some. During an interview with a candidate, I found myself reflecting on her very thoughtful question: what makes it a place I like to work at and how has TBWA\Group Singapore contributed to my growth. It's probably a rare likelihood that managers being asked this sort of question wouldn’t find themselves embellishing a bit (or a lot) to get new talent in, regardless of amounts of Kool-Aid imbibed. In the time it took me to think about her question, I realised there were no sow ears I needed to stitch. I told her how that day I had brought my dog with me because I knew single pawrenting on a busy week would be tough to juggle. How our colleagues bring dogs, cats, bunnies and other support animals to our pet-friendly office. How some of them will bring their kids when all other options fail during school holidays, where pick-ups and drop-offs often decide the time people will join or leave the office. It’s an environment in which we recognise that we can do our work better if flexibility can mean a lot of different things, depending on our team’s needs. I shared about our monthly Singapore Airlines town halls with the whole gang - suits, creatives, planners, PMs, data analysts. How we use this as a space where everyone comes together to learn from individual project teams, to celebrate birthdays or raise a toast to wins and launches, small & big ones. It’s an environment in which we make deliberate choices to foster collaboration, because we know that solving problems as one will get us to better solutions. That frequent and informal communication can foster a sense of belonging when everyone is invited to participate and put their own mark on the work. Finally, on personal development, I told her that I was fortunate enough to fly to Madrid in May for a week-long leadership coaching programme led by TBWA\GLP and to connect with our global collective. Tiger Academy was my 1st leadership training opportunity in under 2 years at TBWA\Group Singapore, one I’m immensely thankful for and only one of the many available programmes that are offered at TBWA\Worldwide. It’s an environment in which providing the space to grow is integral to an individual's development and actively supported by the agency with both time and $$$. TBC if I convinced the candidate of joining us. In a strange way, it served as a reinforcement of all the reasons I’m proud to work here and to contribute to an environment in which all of the above is possible. Thank you Mandy Wong and Alrick Dorett for your steady leadership and for making this a place where we can bring our true selves to work. Next year, we have our eye on culture, MARKETING-INTERACTIVE 👀

Ogilvy Thailand ranks #1 in Asia in the Campaign Brief Asia 2023 Creative Rankings with Nopadol Srikieatikajohn and PG Aditiya top two ranked creatives: See the full ranking of Asia’s 197 hottest creative agencies + 2079 hottest creatives

I'm really looking forward to PR Asia which is happening in a matter of days! I'm especially excited to hear Andreana Soh talk about how PR professionals and communications specialists can leverage data to guide decision-making. Get a sneak peek of her keynote session in my interview with her before the big conference below. #PRAsia2023 #PRAsia #pr #communications #data

An international PR agency is on the verge of re-pitching a renowned client, and they are eager to involve me in developing the entire IMC strategy and leading the team for the client meetings. Unfortunately, I am not currently in Shanghai, which means I am unable to take on this exciting opportunity. Nonetheless, this situation has led me to contemplate: If I were able to successfully complete this task, who would be proven wrong in their decision-making? Would it be the client, for choosing their agencies poorly? Would it be the agency, for inviting me? Or would it be me, for venturing into a field that may not be the right fit? #agencygrowth #pitch

I'm thrilled about Havas Creative's 1st place in the integrated campaign category at Mi:t&Links. Baltic Communication Awards 🥇. At the same time, it's doubly exciting to see the intense competition that continues to grow each year at this festival, where evaluating effectiveness plays a crucial role. This provides much clearer support from clients because it's evident – effectiveness for profit is much closer than creativity. However, my observation about Mi:t&Links aligns with the conclusions and discussions following Effie’s Best of Europe judging experience. Specifically, there's a growing volume of submitted work that consists of social campaigns, where effectiveness is certainly not measured by the same parameters as commercial campaigns. Therefore, looking ahead, it would be valuable to establish different criteria for social and commercial campaigns, ensuring we don't lose interest in commercial campaigns in the latter. After all, partners in commercial campaigns, whether at Mi:t&Links or Effie’s festivals, are crucial. Share your thoughts or comments below. ⬇ At the same time, I can only express my joy that on a Baltic scale, the proportion of social campaigns demonstrates the courage to address socially sensitive issues through communication.

Rastislav Kanuch will lead Havas Cambodia through a journey of transformation and exponential growth. His responsibilities will encompass collaboration and partnerships, driving new business momentum, and nurturing and leading future-ready teams. Commenting on the appointment, Alberto Canteli Suarez, CEO and chairman of Havas, Nordics, CEE and Middle East, SEA, Korea, and Japan, said, "Rastislav is a crucial addition to our team, integral to our ambition for this market as we strengthen our client-centered collaborative model. His extensive experience in leading agencies to success makes him the ideal candidate, and his expertise will build upon our achievements in Cambodia, propelling Havas Cambodia into its next phase of growth and expansion." Meanwhile, speaking about his new role, Kanuch said, "I am thrilled to be part of Havas. The group presents a distinctive integrated offering, supported by a wealth of resources across its global network. With a structure poised to deliver truly innovative solutions that today's clients demand, I am eagerly looking forward to embracing this new challenge. My aim is to strengthen our commitment to creative excellence and intelligent media accountability, forging new opportunities that will accelerate our growth and momentum in the market." #marketing #appointment #cambodia ------- -[Conference] MARKETECH APAC's "What's NEXT" conference is making its debut in Malaysia this November, and will feature industry discussions on AI, customer experience, influencer marketing, digital advertising, among others. Learn more about how you can be part of the discussion here: https://bit.ly/47lsnQf -[Webinar] Hear from industry leaders from Accenture, Infobip and Radarr on how you can enhance customer interactions, streamline communication channels, and deliver personalised experiences. Register Now: https://bit.ly/3OX9oE9