Innovating at the forefront of the media industry! 🌐 Our Global COO, Jorge Irizar, shares insights on 25 years of evolution and growth at Havas Media Network. Explore how our diversified services - Havas Play, CSA, and Havas Market - are shaping the future for our clients. #MediaInnovation#ClientSuccess#HavasThailand
As the media industry evolves, Havas Media Network has consistently been at the forefront of innovation to deliver meaningfully for clients.
In a new interview with AdExchanger, Global Chief Operating Officer Jorge Irizar reflected on his 25 year tenure with the network, and how his new remit focused on growing HMN's diversified services -- Havas Play, CSA and Havas Market -- is providing the specialized expertise clients need.
“It’s all about top-line growth,” Irizar said.
Read the full article below: https://lnkd.in/e9msvwER
“Media is not just becoming a distribution vehicle or even the message. It’s the solution. As an industry, we’re not just creating new tactics, or innovating new formats, we’re building new media channels. It’s quite exciting and I think it’s never been in a healthier place.” - Chris Colter, Chief Product & Strategy Officer, Initiative Australia chats with Mediaweek Australia on industry changes through the years and how purposeful planning can drive growth and competitive advantage for clients.
https://lnkd.in/gS72_Q-rIPG Mediabrands APAC
In the quest for media excellence, the principle of doing "fewer but better things" has never been more critical. 🌟
Media buying often presents a sprawling, chaotic array of choices, with advertisers spreading their budgets and strategies across an unwieldy number of agencies, sites, and publishers.
This vast spread not only dilutes the focus but also complicates the task of maintaining quality control—a crucial aspect of brand representation in the digital world.
The call to action? Simplify.
By narrowing down the list of external partners and digital platforms, advertisers can ensure a more cohesive and impactful media strategy.
This doesn't mean sacrificing reach for quality; rather, it's about creating a system that prioritizes meaningful engagements over sheer volume.
Consolidation is key—not just externally but internally.
The fragmentation of media budgets within different departments of a company further complicates the ability to oversee a unified, quality-driven media approach.
By breaking down these internal silos and streamlining the number of agencies and publishers, we pave the way for more focused and effective media investments.
Furthermore, unifying KPIs across fewer, more controlled engagements allows for a sharper focus on what truly matters: context, placement, and the quality of environments where brands come to life.
It's about ensuring that every media placement reflects the brand's values and resonates with its audience, bolstering the brand's presence in carefully selected, premium contexts.
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Let's embrace the ethos of doing fewer but better things in media.
By concentrating our efforts and resources, we can enhance quality control, foster deeper publisher relationships, and ensure our brands shine in the most fitting environments.
After all, in the art of media buying, precision and purpose always triumph over scattergun strategies.
For more info on quality media investments, check out https://www.idcomms.com/#IDComms#MediaBuying#BrandStrategy#DigitalMarketing#BrandsDeserveBetterMedia
Global advertising giants, Omnicom and Publicis Groupe media groups have recorded another feat with net new media business, posting nearly $3.3 billion each in net gains during the first three quarters of 2023.
The growth, which includes retention, was released from agency account tracker COMvergence according to MediaPost
The new shift is a signal that IPG Mediabrands and GroupM also have had healthy year-to-date net gains approaching $2 billion, where Havas Media Network made $180 million in net new business) and Dentsu (-717 million) which were the holding company media business laggards.
https://lnkd.in/d5D9ifKd
Principal Partner - Client Leadership | ex Madison | ex Wavemaker | Media Professional with a weakness for Samosas from Gurukripa/ A1 (Sion, Mumbai). Riding the RE is something I would love doing all my life
The digitalization of media has made a huge impact on advertising, marketing and business in general -- some good and some bad.
You've read all the headlines about fraud, brand safety and other issues with programmatic buying. But what you don't hear so much is how the digitalization has democratized media. When it was primarily about buying clout, bigger was better - for big agencies and big brands.
And while clout can still play a role, buying is more about intelligence today. And anyone can have that -- big and small. So when I read about opportunities that level the playing field for smaller brands and agencies, I have to give a shout out. Great job James Allen and Joey Medici
Multinational Advertising Company Continues Acquisition Spree With U.K. Social Media Agency Deal, Aims To Enhance Brand Platform Presence:
Havas, the French multinational advertising and PR company, has continued its acquisition spree by purchasing U.K. social media agency Wilderness. The deal, Havas' second acquisition in 2024, sees Wilderness joining Havas Village London this month to bolster existing social offerings under the Havas Play banner. Havas Chairman and CEO Yannick Bolloré expressed enthusiasm about Wilderness enhancing Havas' unique positioning between entertainment and advertising to help clients innovatively reach customers.
Founded in 2015, Wilderness has partnered with major entertainment brands like Disney+ and Sony Pictures, along with clients across sectors like FMCG, travel, and technology. Managing Director Tom Jarvis aims for Wilderness to become the leading social agency transforming how clients approach organizational social media strategies. The acquisition allows Wilderness to leverage Havas' scale and resources to realize this mission, as Havas continues expanding capabilities to enhance offerings across sectors. It follows Havas' recent merger of B2B agency Ledger Bennett into its Havas Business division, demonstrating commitment to strategic growth through M&A. By absorbing social specialists like Wilderness, Havas aims to cement its brand platform prowess and deepen its social media marketing proficiency for global clients.
👉🏼 Read the full story by clicking here:
https://lnkd.in/gK3Y3DJs#InfluencerMarketing#Influencer#Havas#Wilderness
dentsu released its annual media trends report, titled: The Pace of Progress: dentsu 2024 Media Trends. Created by gathering insights from its specialists within Carat, dentsu X and iProspect globally, the new dentsu report highlights 10 key catalysts of change within the media industry which are most likely to set the pace of progress for brands around the world.
A fascinating analysis of the agency holding company strategies. Publicis Groupe by focusing on offering “integrated full service agency client solutions”have found a way of countering conflict, effectively reducing the need for costly individual agency structures, and building more agency resources for clients into the service by drawing revenue through non-transparent digital programmatic media buying. dentsu have a similar strategy but aren’t executing it as well. Omnicom conversely have largely stuck to the traditional individual agency model and seeing the second best growth in the industry. Well done Brian Wieser, CFA at Madison and Wall.
Publicis Media, dentsu Media, Omnicom Media Group, WPP, GroupM, IPG Mediabrands
🔴 “When it comes to Media Agency Models, flexibility, speed and integrated talent are key to future proofing services. Agency leadership will drive progress and stronger partnerships.”
New #WFA research conducted together with MediaSense shows that:
✔️ 45% are looking for more #flexibility, specifically in the way they are serviced;
✔️ 37% are looking for #simplification through fewer and better integrated partners;
✔️ 97% rate #talent a key priority for the future, alongside 92% for integration and 92% for greater speed.
👉 Download your copy of the Future Of Media Agency Models report now: https://bit.ly/3rJuMUI.
#GlobalMarketing#BetterMarketing#Media#AgenciesMatt Green
