Think Amazon ads are the only effective marketing channel for Prime Day? Think again. Did you know that social and video channels like Meta, TikTok, and YouTube can significantly boost your Amazon sales? At Haus, we’ve run hundreds of experiments with brands selling across both direct-to-consumer (DTC) and Amazon to help them understand the holistic and incremental impact of their media spend. One thing we saw consistently? Their DTC advertising had a positive impact on Amazon sales a whopping 97% of the time. Learn more about these halo effects and how to use them in optimizing your marketing strategy for Prime Day success. Check out our latest blog post in the comments below!
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Big news from Amazon! ⬇️⬇️ Sponsored Brand campaigns now allow advertisers to have multiple ad groups AND multiple ads per ad group! This should dramatically simplify campaign set up and management, especially for brands with large catalogs. However, it also means we might see increased competition for sponsored brand video placements as brand marketers increase testing intensity to gain deeper insights about their creatives’ performance. What do you think?
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The Cint Media Measurement team led by Laura Manning and Kevin Evers have been crushing it over the last several years so it's no wonder that we are now a verified partner on the Amazon Ads Partner Network. If you are a global client of Amazon Ads, a fully automated brand lift measurement solution is available within the Amazon DSP and Twitch Ad Server, powered by Lucid Impact Measurement. Read on to learn more and reach out to the team at Cint with questions. #impactmeasurement #insights #brandstrategies
Huge day! We are excited to share more details about our work to streamline the measurement of brand advertising campaigns with Amazon Ads! I have an enormous amount of gratitude for the dozens of people at Cint and Amazon who worked on this integration over the past 3+ years. Our fully automated brand lift measurement solution is available within the Amazon DSP and Twitch Ad Server. Brand lift studies are supported in North America, South America, APAC and EMEA across Amazon DSP, Twitch, FireTV and Amazon Freevee (and more!). Read more here:
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What does brand building on Amazon look like in 2024? Gone are the days when you can use just Sponsored Product Ads to drive all of your sales. Sponsored Brand, Sponsored Brand video, and DSP allow you to use creative content to stand out from your competition and better target customers at the right time. Destaney Wishon shared some great tips on how you can step up your brand building game without breaking the bank: 🔷 Sponsored TV: This intro-level brand builder allows you to go off platform with a minimum budget. 🔷 DSP: This unlocks access to Amazon’s deep search insights and allows you to target your best customers at a granular level. 🔷 TikTok Shop: this a big thing lots of people are talking about because if you divert that traffic to Amazon it can significantly increase your organic rank. She also shared a ton of other great insights on how to capture customer awareness before they reach Amazon, driving organic ranking, and using small strategic investments to improve results. You can listen to the full episode: https://lnkd.in/gyMWRNtn
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Amazon has opened up their display network (DSP) to smaller sellers! Before you get excited and begin running ads, here are a few things to consider: ✨ The display ads can be too high up your funnel to have a deeper impact on your audience ✨ This ad spend can eat into your marketing budget fairly quickly - be careful! Want to explore the best way to capitalize on Amazon DSP for your brand? Let's chat! https://lnkd.in/gmxYakHF #AmazonSeller #AmazonBusiness #AmazonProduct #AmazonSellerCentral #SmallBusiness #AmazonBusinessTips #AmazonReviews #AmazonCanada #Shipping
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Advertising a product should never be just another mundane task. It's your chance to shine ✨, to captivate your audience, and to skyrocket your sales! With millions of eager shoppers scrolling through its virtual aisles every single day, you need to know how to stand out in the crowd. So, are you ready to take your brand to the next level? Swipe left to uncover the must-have tricks for optimizing your ads and dominating the Amazon marketplace! 📈💥 #AmazonAds #AmazonSellers #SellOnAmazon #Advertising #Marketing #Sales #AdStrategy
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If you've ever been on the fence about #amazonadvertising let me share something to help you see the light! Anthony is a company that was not fully leveraging targeted advertising or Amazon's ad console. Here's a snapshot of what we achieved together by implementing a robust Amazon Advertising Strategy: 📈 Increased ad sales by over 52% in the first few months. 💰 Improved marketing budget efficiency by over 23%. 🚀 Total product sales increased by 24%. But we didn't stop there. We continued to innovate and optimize, utilizing new campaign types like video marketing and creative image ads. As a result, Anthony saw an impressive 61% increase in sales! We are proud to have helped Anthony achieve its goal of becoming a household name on Amazon. Let us help you achieve the same results! #AmazonAgency #BrandGrowth #SuccessStory #AdvertisingStrategies
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Amazon continues to make a concerted effort to “elevate” its pitch to #advertisers. The third leg of the so-called triopoly used its upfront debut earlier this month to make a splash, adding glitz to its usual data-focused pitch to advertisers. And just last week, #Amazon held its annual Amazon Publishers’ Summit where the company revealed new products and an updated cleanroom as well as its #advertising ID offering, Signal IQ. The company may be competing more actively with Meta and Google with the rollout of Performance+, Amazon’s answer to Google’s Performance Max and Meta’s Advantage+. In this piece by Kristina Monllos, we speak to Dave Kersey of GSD&M, Tara Grimes of Media by Mother, and Mike Feldman of VaynerMedia.
How Amazon has 'elevated their game' with a more cohesive pitch to appeal to advertisers
digiday.com
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Client: Amazon Ads Industry: Advertising Agency: Anomaly In business and marketing, there is a hard-to-swallow pill that distribution trumps product quality. It's one thing to pull several-nighters in launching a marketing campaign, it's another for it to be seen to the right audience. The best ads aren't the ones with the best ideas but the ideas with the most attention💯. In scenarios like this, you shouldn't get envious, and as this campaign says; "media envy"😌. With this campaign, Amazon Ads is positioning itself as that vehicle that offers premium placements and multichannel reach, across Prime Video and Twitch, to help marketers go from experiencing envy, to benefitting from it. Don't be like Zang but Zing🤝! This campaign went live in these locations; US, UK, Canada, Germany, France, Italy, Spain, Mexico, and across Amazon-owned video and digital display channels. PS: Remember distribution trumps product quality✍ For more Online Videos (OLV) of this campaign, check them out here; https://lnkd.in/dEwn_8Nr, https://lnkd.in/dWysdpR3, and https://lnkd.in/dXzZBagF. #marketing #advertising FTK - THB🦡.
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📽 Amazon Ads: Sponsored Brand Video - New Update 📢 Vertical video creatives are introduced in the Sponsored Brands video. Now, advertisers may use the Store as the landing page for their vertical video ads. Vertical video allows marketers to showcase a set of one, two, or three promoted products. It is offered under the "Drive page visit" target. Advertising companies may choose to start a video campaign with or without one, two, or three promoted products under the "Grow brand impression share" target. Consumers who click on an advertisement will be taken to the product's description page; those who click on any other type of advertisement will be taken to their Amazon Store. #amazon #amazonads #amazonadvertising #amazonadvisor
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Check out my discussion with Digiday on Amazon's elevated pitch to advertisers!
Amazon continues to make a concerted effort to “elevate” its pitch to #advertisers. The third leg of the so-called triopoly used its upfront debut earlier this month to make a splash, adding glitz to its usual data-focused pitch to advertisers. And just last week, #Amazon held its annual Amazon Publishers’ Summit where the company revealed new products and an updated cleanroom as well as its #advertising ID offering, Signal IQ. The company may be competing more actively with Meta and Google with the rollout of Performance+, Amazon’s answer to Google’s Performance Max and Meta’s Advantage+. In this piece by Kristina Monllos, we speak to Dave Kersey of GSD&M, Tara Grimes of Media by Mother, and Mike Feldman of VaynerMedia.
How Amazon has 'elevated their game' with a more cohesive pitch to appeal to advertisers
digiday.com
Full blog post: https://www.haus.io/blog/3-ways-to-perfect-your-prime-day-marketing-strategy