Haus’ Post

The holiday season is a goldmine for Amazon brands. 📈 Positioning your brand can make or break your year with consumers in a buying frenzy. Imagine your products being the top choice in countless shopping carts. Optimizing listings, enhancing product images, and fine-tuning ad campaigns can boost your visibility and skyrocket your sales. The holiday rush is not just about surviving but thriving and setting new sales records. Ready to take your Amazon game to the next level and dominate this holiday season? Let's make it happen. 🚀 #ecommerce #sales #brand

With most consumers beginning their product search on Amazon, it pays to stay visible on the marketplace. Here’s how to promote products on Amazon using free and paid strategies. How To Promote Your Amazon Products To Boost Visibility https://lnkd.in/etekhMB2

Non-Amazon Strategy Insights: Track, Analyze, Optimize 📡 While Amazon Advertising helps drive consideration for your brand and products across multiple touch points, we know there are a number of non-Amazon channels that also play key roles in the shopping journey. 🔭 With Amazon Attribution measurement, you can gain visibility into how these non-Amazon touch points help customers discover and consider your products on Amazon. 📽 Using these advertising analytics and insights, you can optimize and plan your digital strategy based on what you know resonates with your customers and drives value for your brand on Amazon.

With the new Lost Metrics data, you can now analyse how often customers click on competitors' ads instead of yours for your brand terms. This will helps you to identify missed opportunities and you can refine your bidding strategy, and enhance your brand’s visibility. With Lost Metrics, you can see: 👉 How many times competitors' ads were clicked on your brand search terms. 👉 How many orders placed by shoppers after seeing competitors' ads on your brand search terms. You can use this data to: 📈 Improve Bidding Strategy: Use insights to adjust your bids and increase your ad visibility. 🎯 Boost Share of Voice: Make sure your brand stands out in top search placement by focusing on areas for improvement. 👀 Stay ahead of the competition: With the help of Lost Metrics data you can maximize your brand's presence on Amazon and grow your brand's impact and visibility. #Amazon #AmazonAds #AmazonAdvertising #AmazonPPC

🚀 Achieved - 3X in Sales, in 3 Months! 📈 I'm thrilled to share insights on a recent addition to our portfolio that came on board in September. When analyzing the advertising performance for this brand, I noticed that sponsored branded campaigns were not performing as expected. Determined to optimize results, I meticulously investigated and tested various strategies to address the issues. Here's a snapshot of the data, showcasing the remarkable improvements: Excited about the positive trajectory, and looking forward to further successes in the coming months! #amazon #amazonads #amazonadvertising #D2C #BrandAgency #DigitalMarketing #Ecommerce #DirectToConsumer #MarketingStrategy #Branding #DigitalCommerce #AgencyLife

Can you see the trend of your brand searches on Amazon? what about comparing your Customer Lifetime Value with your competitors? The answer is yes, and it's all in Brand Analytics under Advertising Console. In the Awareness segment, you can track total brand searches over a selected period and compare them to the category median and top performers. Want to know your Customer Lifetime Value? You can find it in the Purchase segment, where Amazon shows the return on engagement for all customers over the last 12 months. Not only that, but you can also see the CLTV for the category median and top performers, giving you a clear picture of how you stack up against the competition. Two important points to keep in mind: broad sub-categories may skew comparisons, and Amazon calculates CLTV based on 12 months of return sales, which may not reflect the full customer lifetime value. Despite these limitations, Amazon's Brand Analytics provides valuable insights into your performance and opportunities for growth.

Can you see the trend of your brand searches on Amazon?  what about comparing your Customer Lifetime Value with your competitors? The answer is yes, and it's all in Brand Analytics under Advertising Console. In the Awareness segment, you can track total brand searches over a selected period and compare them to the category median and top performers. Want to know your Customer Lifetime Value? You can find it in the Purchase segment, where Amazon shows the return on engagement for all customers over the last 12 months. Not only that, but you can also see the CLTV for the category median and top performers, giving you a clear picture of how you stack up against the competition. Two important points to keep in mind: broad sub-categories may skew comparisons, and Amazon calculates CLTV based on 12 months of return sales, which may not reflect the full customer lifetime value. Despite these limitations, Amazon's Brand Analytics provides valuable insights into your performance and opportunities for growth.

Structure matters 📈 There is no one-size-fits-all when it comes to structuring campaigns. You can organize your search terms by The conversion rate > Looking for Profitability The amount of sales > Looking for Scalability And then split them into branded and non-branded. You could even separate category and competitors' terms from your non-branded list. Once you invest with a structure in place, it will be much easier to scale. Identifying where you can double down your investment to maximize benefits will be easier. Or where there's more competition and so on. Data is fascinating. #amazonppc #amazonadvertising #amazonads

Offsite #retailmedia spending will surpass on site spend in 2024, according to EMARKETER. 🤯 This highlights the importance of integrating #digitalshelf signals into media bidding across both channels, especially since ads for out of stock products are not suppressed on offsite channels the way they are onsite. (i.e. Amazon won't show you an ad for an out of stock product on Amazon.com, but you might see an ad for that product on CNN.com) In short, you could be wasting a lot of offsite media dollars driving traffic to products that are unavailable, unless you have the ability to turn off campaigns at a geo-location level (which is possible with offsite). Thanks to Profitero's #shelfintelligentmedia integrations with The Trade Desk, Walmart Connect and Amazon Ads and our granular, store-level availability data, you can avoid wasted budget -- both online AND off.