Hasan Ramusevic’s Post

Bookmark it ✅ If you're working for a #QSR and seeking to bring "sales over night, brand over time," then this worksheet-driven exercise can be a helpful blueprint in that journey ⬇️ Jamie King #Advertising #BrandStrategy #Marketing

"They aren’t about borrowed interest; they’re about brand equity." At its core, brand equity is what Jamie King's "making waves" model is about. Brand equity is the value and power a brand brings to a product or service. It's made up of different factors that shape how consumers view and trust the brand. In the context of King's model, those factors are anchors, currents, and waves. Sustainable brand equity is nurtured through a well-planned and comprehensive strategy to track how the brand is seen and how it engages with consumers. Within the DISQO framework, this is amplified through our brand experience platform. #BrandEquity #Experience #Growth

You’ve certainly tried the Doritos® Locos Taco from Taco Bell — after all, they sold over one billion in the first year of this iconic partnership. 🌮 🤝 This innovative menu item launched in 2012 after the two brands intentionally worked to create something great. This wasn’t just a marketing ploy — but a product they knew would land. Steven Gomez, the food innovation mastermind, worked to ensure it had the Taco Bell taste and the #Doritos experience. The team went through 40+ recipes before landing on the perfect combination. And they did it well. 😋 What they created has the crunch and zest of a Doritos, with the portions and experience of a Taco Bell product. You have to admit, this is a brilliant partnership. What started as an exciting collaboration, has turned into a staple on the menu and an item still popular 12 years after it launched. This is the power of brands coming together. When they bring what makes them unique to the table, loyal consumers from both brands will surely engage. Doritos got their product in front of new consumers in a new way. Taco Bell showcased their innovation and relevance. 📈 Increase sales 🤩 Boost brand awareness 👏 Make a splash in culture 🤗 Reach new consumers 🗣 Get people talking That’s why brands engage in partnerships. 🤝 #partnerships #brandpartnerships Image: Doritos Locos tacos Patrick T. Fallon—Bloomberg / Getty Images

Ever wonder how the fast-food value menu was born? 🌮 I played a pivotal role in pioneering the iconic value menu (99-cent menu as it’s known today). Dive into the behind-the-scenes of Taco Bell's unprecedented success story. #TacoBell #BrandStrategy #SuccessStory #Marketing #Branding #Advertising #AdAge Reflecting on a career milestone that shaped my journey: spearheading Taco Bell's iconic 59-cent menu revolution. 🚀 This experience wasn't just about boosting sales—it was a pivotal moment that solidified my expertise in brand strategy and propelled my career to new heights. It’s a chapter I'll always cherish. #TacoBell #BrandStrategy #CareerMilestone #Marketing #Branding #Advertising #AdAge Reflecting on a career-defining moment that reshaped an industry: spearheading Taco Bell's iconic 59-cent menu revolution. 🌮 This journey wasn't just about boosting sales—it was about challenging norms, shaping culture, and leaving a lasting mark on the fast food landscape. Stay tuned as I peel back the layers of this transformative experience—it's a humble reminder of the power of innovation and perseverance. #TacoBell #BrandStrategy #IndustryGameChanger #Marketing #Branding #Advertising #AdAge Reflecting on a pivotal career milestone that redefined an industry: leading the charge in Taco Bell's legendary 59-cent menu. 🚀 Beyond just boosting sales, this journey was about driving innovation, shaping culture, and setting new standards in the fast food landscape. This story serves as a testament to the impact of strategic thinking and bold decision-making. If you're seeking to revolutionize your business and make waves in your industry, let's connect—I bring the same passion and expertise to every consulting project. #TacoBell #BrandStrategy #IndustryInnovation #ConsultingExcellence #Marketing #Branding #Advertising #AdAge

Everything Communicates! Speed of service and line efficiency has been a multi-tiered development as well. And it gets down to granular details such as what customers view throughout their stay.

Is your brand positioned for success? I generally think about effective brand positioning along several consumer-centric dimensions, including brand purpose and values, personality, and emotional differentiation. On a recent episode of The Knowledge Project, author, educator, entrepreneur, hedge fund advisor, and US Chess Federation life master Adam Robinson offered another, inward-facing thought on positioning. Robinson talks about how the opening and other early moves on the chess board can put the player in a position of strength or weakness. The goal is to understand the situations you excel in “and to steer the game or to steer their life to those situations.” This can be a huge disconnect for marketers if they are not fully attuned to what their brand is and what it isn’t. For example, Taco Bell read food trends in the mid-1990’s, correctly, as moving toward low fat, lighter, better-for-you options. In response, Taco Bell spend $75 million to roll out Border Lights, lower fat and calorie versions of tacos and burritos. The problem was that there was no place for Taco Bell to effectively compete with healthier alternatives, and the initiative tanked quickly. Despite the overall food market becoming “healthier,” it made absolutely no sense for Taco Bell. Clearly, Taco Bell was not marketing from a position of strength based on what their brand stood for, an “outside the bun,” spicy, fun, tasty and indulgent experience. Eating “diet tacos” made about as much sense as Michael Jordan leaving basketball to play baseball. Brands need to choose their battles carefully, and it’s always beneficial to start from a position of strength. #positioning #branding #strategicplanning

Taco Bell's 'Ambitious Goal...Is to Be a Brand Bully?' Taco Bell, in its quest to "free Taco Tuesday," has successfully pressured the last holdout, Gregory's Restaurant and Bar in New Jersey, to forfeit its "Taco Tuesday" trademark. This move comes after the chain's aggressive efforts to cancel the usage of the trademark, which Gregory's had owned for over four decades. Taco Bell's stance was that the term "Taco Tuesday" should be "freely available to all who make, sell, eat, and celebrate tacos." However, the reality paints a different picture. Gregory's, a multigenerational family business, faced the might of Taco Bell and its parent company, Yum Brands. The financial burden of legal fees, estimated to be at least $100,000, was too much for the small business to bear. While Taco Bell championed the cause of "freeing" the term, it was clear that the campaign was more about eliminating competition than genuine concern for the phrase's ubiquity. The irony doesn't end there. David Gibbs, CEO of Yum Brands, highlighted the success of their "Taco Tuesday liberation" campaign, which generated more buzz than their Mexican pizza relaunch the previous year. The result? A 4% jump in sales at Taco Bell US locations open for at least a year. Yet, one can't help but wonder about the authenticity of Taco Bell's intentions. Their call for freedom seems inauthentic when juxtaposed against the backdrop of a small business being forced to relinquish a trademark they rightfully owned. Taco Bell may have emerged victorious in this legal battle, but the taste of this victory feels a tad bitter. Especially when considering that their celebration includes giving away free Doritos Locos Tacos in New Jersey to commemorate the surrender of their smaller competitors. Oh, and one more thing… will Pizza Hut, another Yum Brands entity, now abandon its recently renewed "Wing Wednesday" trademark? In the world of branding, authenticity and genuine intent matter. If you're looking to build a brand that resonates and stands the test of time, reach out to us at Bob's Your Uncle. Let's create narratives that are both impactful and true to your brand's essence. #branding #marketing #storytelling

👋 I’m back from a long summer break in Europe—missing the food but not the 105° temperatures. And in this week's Branding Newsletter, I’m bringing you 9 awesome lessons from Taco Bell’s crazy-inventive Innovation Kitchen — and how you can use them to grow your brand, including: - The reason the “Forbidden Taco” failed to launch - What Taco Bell and Madonna have in common - Why buying a $40,000 steel device that mimics a chewing mouth is a great investment Read more at the link below! #branding #brandstrategy #brands #innovation #marketingstrategy

And so it begins..

Want to give people an unforgettable experience with your brand? Watch how McDonald's did it. To make people like and remember you, you create an experience. → This is what McDonald's did here. → Each customer felt special. → And they will definitely talk about this. That's how you make people remember you. Do repost 🔁 to get more people involved in the conversation. PS: What would you have done if you had been at the restaurant at that time? #branding #brandbuilding #customerexperience #aimarketer #digitalmarketing