Hans Joachim Friedrichkeit’s Post

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Expertise in Global Electronics

Automotive industry: China is booming, Germany in reverse gear With 13.2 million vehicles in H1 2023 (+ 9.8 % vs. year-on-year), China will further expand its position as the world's largest auto market. Germany 1.4 million cars in comparison. The boom in the New Electric Vehicle (NEV) is reflected in the 3.7 million e-cars sold (+ 44.5% year-on-year) in China, 28.3 % of the total market are NEVs. By comparison. Germany 299,500 (21% of total market). BYD has the goal of selling at least 3 million NEVs including hybrids in 2023, while Tesla has the goal of selling at least 2 million BEVs . With 1.4 million registered passenger cars in the first half of 2023, Germany is -25 % behind compared to 2019. Mercedes down by - 31%, VW by -23%, and BMW by -10% and Audi by -8.4% cars sold in 1-5/2023 vs. pre-Corona 2019. The only industry of world renown, the German automotive industry, is in serious trouble. What was declared a slip earlier this year with German e-cars sold on the Chinese market is solidifying. VW is left behind, and the other German brands do not matter. The great hardship is also reflected in the fact that the VW ID3 is temporarily being hawked for €15,000 in China, while it price in Germany is at least €40,000. With a current internal combustion market share of 19% in China (3.2 million VWs in 2022) compared to the current 1.7% for e-cars, this represents a massive slump. The VW plant in Emden, which is geared to the production of BEVs, is cutting shifts and extending plant vacations. As long as Chinese manufacturers have a booming domestic e-car market, export pressure to Europe and the USA will remain moderate. However, this will change massively soon, when well-equipped, qualitatively comparable E-cars of Chinese production at attractive prices meet overpriced German E-cars. German car makers are currently losing a large part of their profitable volume sales of 33%-39% (Mercedes,BMW, VW) on the Chinese market. Without an economic policy framework with competitive energy prices, slimmed-down bureaucracy, competitive taxes, also through the dismantling of the welfare state, etc., we will become a 'total economic loss'. First shift reductions, then short-time work, bankruptcy, job losses and loss of prosperity for all of us. Fight for competitive business conditions. #ecar #mercedes #vw #bmw #NEV The full article appeared in PLUS Magazine in 8-2023

Auf den Punkt gebracht: China boomt, Deutschland im Rückwärtsgang – Eine Halbjahresbilanz der Automobilindustrie

Auf den Punkt gebracht: China boomt, Deutschland im Rückwärtsgang – Eine Halbjahresbilanz der Automobilindustrie

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Manfred Huschka 曼飞

Coaching leaders in Change Management * Coaching Western companies to understand Chinese business culture * Motivational speaker

9mo

This post containing facts and figures clearly shows the state of the German vs the Chinese car industry. And those Chinese cars are full of technology, on top of being extremely stylish and confortable. In addition, Chinese car makers have introduced a completely different marketing concept: instead of huge car sales "rooms" somewhere in an industrial estate they now have small show rooms in shopping malls, showcasing the cars where there are big crowds, rather than waiting for interested people to come into a brand centre. Following my recent stay in China I posted photographs of some of the Chinese NEW cars: https://www.linkedin.com/posts/manfred-huschka-%E6%9B%BC%E9%A3%9E-b8b9a55_china-shenzhen-ev-activity-7115265148688183296-7VNj?utm_source=share&utm_medium=member_desktop

Mike Mastroyiannis

Inspiring Passion & Success, CEO, 4X Start-up Founder/Leader, Board Director, Strategy, Innovation, Sustainability, Change Management, Risk Management, IoT, Author "Xponential Growth", Consulting.

9mo

Thank you for the statistics. I knew that it was bad. What I read is dramatically bad! and in this case it is German manufacturers mistake and typical example of low end disruption using new technology (Batteries) from the Chinese ecosystem! The Smart Chinese distribution strategy showing the cars in the high traffic shopping malls in Asia is lower cost and will be very effective

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Yes, foucs on construction and peace is the right way. Focus on wars would not help the domenstic people.

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