Hannah Yang’s Post

The next few days mark a special moment for Dove – 20 years since the launch of the Campaign for Real Beauty. Tomorrow, along with a new campaign, Dove will publicly renew its vows to Real Beauty for future decades, reflecting a world that has changed a lot since 2004 and ready for even more change. Watch this space.   But being there at the Campaign’s inception, I cannot refrain from indulging in some reflections on the past 20 years. I think about those very early days before it launched, in 2002, when we wrote, what we called then, “Dove’s Beauty Theory”, the sleepless nights at Ogilvy’s Chicago office drafting the “Dove book”, the endless worldwide travelling in 2003 for the Brand Stewardship workshops, where we first started to realise the power of what ‘Real Beauty’ could mean…and the butterflies I felt when seeing the first Campaign for Real Beauty creative presentation in New York. It was just the beginning of a movement to show the world what beauty looks like when it’s real. Thanks to the outstanding work of many leaders, passionate teams, and partners – 20 years later – it is still true to its mission of changing beauty from a source of anxiety to a source of happiness. We were – and still are – doing things differently. Marketing by creating emotional connections rather than just selling. And proving that winning businesses can be so much better when they are driven by a meaningful purpose. Today my ambition is the same; for Dove to never stop challenging the beauty norm and keep questioning the idea that only one type of aspirational beauty sells. And for more brands to embed purpose into their business because, when done well, it drives strong growth proven by 2023 being the year Dove achieved its highest underlying sales growth in more than a decade. And it is THIS the greatest source of pride for me, 20 years later: to be able to say we have demonstrated that there is NO trade-off between Purpose and Profit. #Dove #LetsChangeBeauty #KeepBeautyReal Silvia Dias Lagnado Steve Miles Mike Hemingway Richard Edelman Klaus Arntz Daryl Fielding Olivia Johnson Fernando Machado Sophie van Ettinger Leandro Barreto Firdaous El Honsali Luiz Fernando de Salvo Musa Ben Kay Daniel Fisher Jo Bacon Nadja Bellan-White (she/her/ella) Ogilvy Edelman

Cinco de Mayo is more than just a day for beer and tequila—it's an opportunity to celebrate the vibrant heritage and resilience of Mexican culture. While it's often mistaken for Mexican Independence Day and predominantly celebrated in the U.S., its significance extends beyond mere festivities. As brands rush to capitalize on this day with marketing campaigns aimed at Hispanics, it's essential to consider the deeper connection needed to cultivate lasting relationships with diverse communities. What steps is your brand taking to authentically engage, persuade, and mobilize Hispanic consumers throughout the year? As a proud Hispanic-owned business, we understand the importance of embracing and sharing cultural traditions beyond a single day of celebration. At The Imagen Group, we're dedicated to helping businesses of all backgrounds honor their heritage and differentiate themselves in today's multicultural market. We believe in crafting marketing strategies that authentically reflect our clients' identities and resonate with their audiences year-round. Whether you're looking to boost visibility, connect with diverse communities, or grow your brand, our team is here to help. Visit theimagengroup.com today to learn more about how we can elevate your brand in today's diverse marketplace. Feliz Cinco de Mayo!

Cinco de Mayo is more than just a day for beer and tequila—it's an opportunity to celebrate the vibrant heritage and resilience of Mexican culture. While it's often mistaken for Mexican Independence Day and predominantly celebrated in the U.S., its significance extends beyond mere festivities. As brands rush to capitalize on this day with marketing campaigns aimed at Hispanics, it's essential to consider the deeper connection needed to cultivate lasting relationships with diverse communities. What steps is your brand taking to authentically engage, persuade, and mobilize Hispanic consumers throughout the year? As a proud Hispanic-owned business, we understand the importance of embracing and sharing cultural traditions beyond a single day of celebration. At The Imagen Group, we're dedicated to helping businesses of all backgrounds honor their heritage and differentiate themselves in today's multicultural market. We believe in crafting marketing strategies that authentically reflect our clients' identities and resonate with their audiences year-round. Whether you're looking to boost visibility, connect with diverse communities, or grow your brand, our team is here to help. Visit theimagengroup.com today to learn more about how we can elevate your brand in today's diverse marketplace. Feliz Cinco de Mayo!

Exciting News from "PR Award Grand Prix 2023"! We're thrilled to share a quick update on the results of this year's PR Award Grand Prix 2023, where our CEO, Tetsuya Honda, served as the President of Jury. After careful consideration of nearly 100 outstanding entries, the winners have been selected, and it was no easy task for our distinguished judging panel. Honda, in his role as the president of Jury, provided valuable insights based on three key perspectives: 1) Purpose Matters: Is the initiative contributing to society, demonstrating a social impact? 2) Authenticity is Key: Does the company/brand authentically align with its activities? 3) The Power of Inclusion: Has the initiative engaged diverse stakeholders, fostering co-creation and ensuring sustainability? This year's entries were exceptionally competitive, and all top-tier projects demonstrated remarkable excellence. Among them, the project "Upside-Down Real Estate: Transforming Non-Commercial Vacant Houses with Tenant Perspectives for Community Development" stood out. Its innovative PR approach addressing societal challenges earned unanimous acclaim from the judging panel, securing the prestigious Grand Prix. - About "Flipping Real Estate" (さかさま不動産): https://lnkd.in/gk2sdFez With the increasing societal challenge of vacant homes due to factors like aging populations and decreasing birth rates, the "Flipping Real Estate" project tackles this issue head-on. Predictions indicate that by 2040, the vacancy rate will exceed 40%, presenting a severe societal problem. "Flipping Real Estate" turns the traditional property listing approach on its head. Instead of showcasing property details, the website displays the dreams and aspirations of individuals looking to rent. The platform facilitates direct communication between property owners and potential tenants, allowing them to finalize agreements independently. Importantly, there are no fees associated with using the platform. - The concept of "Upside-Down" is a fundamental perspective in public relations, allowing us to view various challenges from a different angle, revealing new possibilities. Congratulations to all the awardees! We extend our respect and look forward to witnessing continued excellence in the field of public relations throughout Japan. #PowerdByPR #PRAwardGrandPrix #PR2023 #InnovationInPR #Congratulations https://lnkd.in/gdWthwJM

What do consumers think about the brands who advertise during #LunarNewYear? In this post by my colleagues at C Space, we did the research to find out, and offer some great advice for brands both who do advertise and for those who may want to but haven't yet. #brandauthenticity #deithinktank https://lnkd.in/gUJhUnpU

Japan Turns Pink In March and So Will The Brands Do you know why Japan’s businesses boom during the Sakura season? It’s the magic of seasonal marketing! Starting late into March and extending through early April, cherry blossom trees bloom with pretty flowers, covering the whole of Japan in pink and tourists. Brands use this influx to market their products as Sakura season specials. They cater to every little tradition during this season, from ‘Hanami’, an outdoor picnic under the cherry blossoms trees to temporarily rebranding iconic products to fit the season itself. Sakura season has been one of the best examples of seasonal marketing, in the way that brands mold their product and services around a particular time-sensitive event. It is so big that there’s even a guy whose only job is to monitor temperature and weather throughout the year to accurately predict when the flowers will start blooming. Speaking of rebranding, KitKat and Coca-Cola, two of the most iconic brands, launch special flavours and pink packaging just to celebrate the blooming of Sakura. Brands cleverly use this once-in-a-year opportunity to put their products and services on their audiences’ radar. This will not only increase their sales during the season but also help with brand reach off-season. Do you want to pick the best and most popular seasons to promote your brand? Then, hit us up! Our CAPE strategists can help you market your brand into any season and make it yours! #sakura #seasonalmarketing #cape #kitkat #cherryblossom

Dove's Real Beauty Bottles Campaign I think you are all familiar with the "Real Beauty Campaign" done by Dove. We can really call this campaign a successful campaign that made a big revolution in the Marketing World. This campaign was first launched in 2004 and they have been running this campaign for two decades and this campaign has brought them billions of revenues and helped to increase the brand value of Dove. Later, Ogilvy London, who did this Dove real beauty campaign, applied this concept to their bottles and presented the market by changing the shape of the bottle. "Beauty comes in a million different shapes and sizes," says the Dove website, "Our six exclusive bottle designs celebrate this diversity: just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too." But this campaign was not successful. They initially present only 7 types. Many customers were asked to compare their body type with the shape of the bottle. There, many fat and thin customers felt uncomfortable while buying the product. Also, husbands and customers who buy Dove products for their wives struggle to choose the bottle with the right shape. In addition to that the campaign aimed to celebrate body positivity, but by presenting these bottle shapes, it shifted the focus back to body image itself. The message became "be happy with the body type we've chosen," rather than "be happy with your own unique body." This social media backlash, including criticism on platforms like X, ultimately led Dove to stop the campaign. What are your thoughts? Did the bottle idea miss the mark on body positivity? Let's discuss in the comments! #RealBeauty #Marketing #BodyPositivity #Dove

Day 25/100- Speaking the Customers language Beyond Flawless: Dove's Real Beauty Revolution Remember feeling pressured by unrealistic beauty standards? Dove's iconic #RealBeauty campaign shattered those stereotypes and redefined beauty for all. we celebrate their ongoing marketing magic! . . . . @dove @doveindiachannel #dove #marketing #marketingstrategy #marketingidea #marketingtips #digitalmarketing #socialmediamarketing #marketingagency #brintmarketingsolutions

barenbliss just dropped a major plot twist... Jefri Nichol is here to break the beauty mold! We're thrilled to announce that the incredibly talented Jefri Nichol is now the face of barenbliss! We're launching the new barenbliss No Gravity Transferproof Matte Lipstick to celebrate this exciting partnership. This buttery-soft matte is perfect for those who want to make a statement without sacrificing comfort. "Imagine a lipstick that melts onto your lips like butter, leaving a soft, matte finish that lasts all day," says Jefri. Ready to level up your makeup game? Tag a friend who needs to try this new lipstick! #barenbliss #JefriNichol #MatteLipstick #newlaunch #makeuplover #magpiepublicrelations ------- Imagine transforming your brand from unknown to ubiquitous in just three years, securing prominent shelf space nationwide, and achieving a commanding 0.5% market share. That's the story of Magpie Public Relations and barenbliss. We're an award-winning agency (2023 Indonesia PR of the Year) known for challenging norms and achieving game-changing results. The Barenbliss Case Study: A Paradigm Shift in Beauty Our three-year partnership with barenbliss isn't just a success story - it's a testament to our ability to push boundaries. Here's how we propelled them to the forefront of the Indonesian cosmetics industry: Championing Unisex Beauty: We played a pivotal role in introducing barenbliss as a truly unisex brand. Our award-winning "PR Program of the Year" campaign (2023 Indonesia PR of the Year) successfully broke down barriers and increased barenbliss acceptance among male consumers. Dominating Media Coverage: Our "Best Outtakes PR Program" (2023 Indonesia PR of the Year) solidified our position as industry leaders. We secured barenbliss some of the highest publication quantities and PR value in Indonesia, propelling them into the national spotlight. Market Share Meteoric Rise: In just three short years (since August 2021), we've transformed barenbliss from a virtually unknown brand to a household name. Today, they boast a commanding 0.5% market share and prominent shelf space in every major offline store across Indonesia. Ready to disrupt your industry? Let's talk about your goals and challenges. Together, we can craft a laser-focused communication strategy that drives measurable results. Sincerely, The Magpie Public Relations Team https://lnkd.in/gR9c72U2

Dove utilized social media to challenge traditional beauty standards, promoting body positivity. Their approach showed the power of authenticity and championing societal change. In a world where beauty standards often feel unattainable, Dove's Real Beauty Campaign stood tall, challenging norms and celebrating real beauty in all its forms. Dove's approach wasn't just about selling products; it was about sparking a movement. By championing body positivity, embracing diverse shapes, sizes, and colors, they reshaped the conversation around beauty. Through heartfelt ads, empowering social media content, and initiatives like the Dove Self-Esteem Project, they didn't just advertise—they inspired. Their commitment to authenticity showed the power of using their platform for societal change, making us all feel seen and valued. The hit the market with this strategy and it worked. Join us in celebrating diversity, self-acceptance, and the beauty in every unique individual. Let's continue to spread positivity and redefine beauty standards together! So, you can actually use social media strategy for marketing any brand and enhance traditional marketing. #RealBeauty #BodyPositivity #Dove #socialmediamanagement #linkedin #marketing