Haley Schwartz’s Post

Thrilled to be part of this game changing innovation with AliveCor and bring the world's first 12L ECG system to clinicians across the US! Read more below and DM me if you are interested in learning more for your institution! David Albert Priya Abani #medtech #healthcareinnovations #medicaldevices

AliveCor is looking for a Director of Enterprise Marketing. Strong and growing team, happy to share more. Please DM me if you are interested or know others who may be! https://lnkd.in/gfFAsQk9

Thank you for having me Kate Wolin! In this webinar, we will discuss: 💥 What usability is and where it takes place. Do you how it fits into go-to-market strategy? 💥How usability informs a product's value proposition by customer segment. Do you know the same product solves a different problem for each customer? 💥Usability's key role in saving time and money internally. Do you know how much it costs to pull a product off the market if it's unsuccessful? 💥Usability is a powerful tool along different parts of a product's lifecycle. Do you know usability applies even for commercialized products? Ready to learn more? Register below for a great conversation on June 6! Catalyze Healthcare Circea __ P.S. Enjoying my content? ⚕️Follow me for more tips on medical device commercialization and repost to share with your network. #medtech #gotomarket #medicaldevices #healthcareinnovation

🧠 May is more than just spring blooms and warmer weather—it's #AmericanStrokeAwareness Month, a time to shine a spotlight on prevention, treatment, and support for those affected by strokes. At Catalyze Healthcare, we recognize the critical role that medical device manufacturers play in advancing #stroke care and improving patient outcomes. As CEO, I urge all medical device manufacturers to take this opportunity to reflect on the importance of structured commercialization processes. By implementing rigorous strategies from ideation to market launch, we can ensure that groundbreaking innovations reach the patients who need them most. It's not just about inventing revolutionary devices; it's about navigating complex landscapes to deliver tangible solutions where they're needed most. This American Stroke Awareness Month, let's recommit ourselves to the mission of advancing stroke care by streamlining innovation, accelerating time-to-market, and ultimately, making a meaningful impact on patient lives.❤️ Looking for support in creating your marketing plan?  Let’s chat! Book here 👉🏼 https://lnkd.in/g92YA9WK American Heart Association ____ P.S. Enjoying my content? ⚕️Follow me for more tips on medical device commercialization and repost to share with your network. #medtech #gotomarket #medicaldevices #healthcareinnovation

Product Positioning is often confused for Value Proposition and while some of the components overlap, both are necessary for a bulletproof go-to-market strategy. Check out the graphic below and work clockwise around the hive to ask yourself key questions about launching the next medical device in your portfolio👇🏼 Interested in learning more?  Let’s chat! Book here 👉🏼 https://lnkd.in/g92YA9WK _____ P.S. Enjoying my content? ⚕️Follow me for more tips on medical device commercialization and repost to share with your network. #medtech #gotomarket #medicaldevices #healthcareinnovation

Another excellent talk from the MedtechWOMEN Talks launched by DeviceTalks just a few short months ago. Insights like these are why I'm proud Catalyze Healthcare sponsors this podcast supporting commercialization efforts to bring medical devices to patients. This one in particular is close to my heart as I spent 9 years at Edwards Lifesciences in engineering, clinical support, sales, and global marketing. YJ Oh speaks directly to challenges and rewards of this important work. Listen below and comment back with your thoughts! 👇🏼 ____ P.S. Enjoying my content? ⚕️Follow me for more tips on medical device commercialization and repost to share with your network. #medtech #gotomarket #medicaldevices #healthcareinnovation

LSI, BioscienceLA, #LAMedtechweek, and HLTH's #VIVE2024 event resulted in the latest GTM Pulse Check offering which has successfully taken off! As a result, I am continuing on last week's series of go-to-market tactics. Crafting a robust marketing plan is essential for medical device companies to thrive in today's world. By leveraging these outlined sections, organizations can optimize their marketing strategies and drive meaningful impact.This post takes a step back to outline the sections of a marketing plan. Read on 👇🏼 Looking for support in creating your marketing plan?  Let’s chat! Book here 👉🏼 https://lnkd.in/g92YA9WK _____ P.S. Enjoying my content? ⚕️Follow me for more tips on medical device commercialization and repost to share with your network. #medtech #gotomarket #medicaldevices #healthcareinnovation