Haley Rosen’s Post

BabyBjörn: A Swedish family-owned icon BabyBjörn was transformed into a symbol of excellence and innovation in modern parenting- through Clareville PR. Read the case study below which outlines the strategic effort that solidified its place as a market leader in baby care. Get in touch with our team and connect with our experts: maureen.vasquez-guzman@cigroup.co.uk. #ParentingInfluencers #MarketLeadership #BabyBjörn #Parenting  #BusinessInsights #CIInsights #marketingstrategy

Have a read of Clareville PR's case study of BabyBjörn!   Here at CI Group, we take pride in being more than just an agency – we're your one-stop destination for marketing.   As you may know, CI Group's expanded our family over the years- Clareville being our PR and Social agency extraordinaire.   This case study outlines the strategic effort that solidified its place as a market leader in baby care.   Interested? Get in touch with our team and connect with our experts: maureen.vasquez-guzman@cigroup.co.uk.   #ParentingInfluencers #MarketLeadership #BabyBjörn #Parenting  #BusinessInsights #CIInsights #marketingstrategy 

𝐑𝐞𝐯𝐞𝐚𝐥𝐞𝐝 𝐁𝐥𝐞𝐞𝐝𝐢𝐧𝐠 𝐢𝐧 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐄𝐱𝐩𝐞𝐫𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐔𝐫𝐠𝐞𝐧𝐭 😇 𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐈 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐲𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐨𝐥𝐯𝐢𝐧𝐠 𝐛𝐥𝐞𝐞𝐝𝐢𝐧𝐠 𝐢𝐬𝐬𝐮𝐞𝐬: 💣 1. 𝐃𝐞𝐭𝐞𝐜𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐁𝐥𝐞𝐞𝐝𝐞𝐫𝐬: 🚨 𝐀𝐂𝐨𝐒:  Analyze your ACoS (Advertising Cost of Sale) metric to pinpoint keywords or ad groups consistently exceeding your target ACoS. High ACoS indicates potential inefficiency and needs further investigation. 💱 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞:   Identify keywords with low conversion rates despite decent impressions and clicks. These keywords might attract irrelevant traffic and consume your budget without generating sales. 🗳 𝐒𝐞𝐚𝐫𝐜𝐡 𝐓𝐞𝐫𝐦 𝐑𝐞𝐩𝐨𝐫𝐭:  Scrutinize the Search Term Report to uncover irrelevant search terms triggering your ads. Adding these terms as negative keywords prevents unnecessary ad spend. 2. 𝐀𝐧𝐚𝐥𝐲𝐳𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐚𝐮𝐬𝐞: 🔓 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠: Review your keyword selection. Are they relevant to your product and target audience? Are you using broad match types that trigger irrelevant searches? 💰 𝐁𝐢𝐝𝐬 𝐚𝐧𝐝 𝐁𝐮𝐝𝐠𝐞𝐭𝐬:  Analyze your bids and budgets for individual keywords and ad groups. Are you bidding too aggressively on underperforming keywords? Is your budget allocation optimal? 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐢𝐬𝐭𝐢𝐧𝐠𝐬:  Ensure your product listings are optimized with relevant keywords and compelling descriptions to improve click-through rates and conversions. 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐖𝐢𝐥𝐥 𝐁𝐞 𝐆𝐢𝐯𝐞𝐧 𝐒𝐨𝐨𝐧 💫

Summer can sometimes be a bit of a quiet time with lots of folks jetting off or taking some time off to hang out with family, however it's important to keep consistently showing up on your socials. Even if it's not as frequent people will likely still be checking their socials during downtimes so think about creating socials that are more fun to capture their attention. Think Summery memes, tips or maybe even a giveaway. Putting in the work now will help to increase your engagement and reach ready for the final quarter (where did that come from) and ... *whispers it* Christmas. Need a bit more inspo? Read on for some content ideas and a list of awareness weeks / days. 🍦 Content Ideas BTS content - and the category is FESTIVALS... attending or participating in local markets, fairs, or festivals share your set up and parts of your day UGC - get your customers to share photos / vids / stories of them using your products whilst on hols Share some sneak peeks of new products / services that are landing in September and beyond 🍦 Awareness Days 1st Yorkshire Day 1st - 7th World Breastfeeding Week 7th Playday 8th International Cat Day 12th - 18th Afternoon Tea Week 12th - 18th National Allotments Week 13th National Prosecco Day 19th World Photo Day 27th Makaton International Awareness Day *when it comes to the awareness days / weeks please thoroughly research the background and only create content for the ones which ones align with your business* #SmallBusinessSocialMedia #SmallBusinessSocialMediaTips #SocialMediaTips #SmallBusinessSupport #SmallBusinessTips #SmallBusinessMarketing #SmallBusinessGrowth #SmallBusinessMarketingTips #SmallBusinessCommunity #UKSmallBusiness #BizOwners #SmallBusinessHelp #SmallBizSquad #SmallBizClub #SmallBizUK #DigitalMarketingTips

This fire cracker of an article would never have happened if it wasn’t for my partnership with Baby Bunting's Online Marketplace 🎉 There’s quite a few decisions I’ve made on my small business journey that have taken me two steps back (with a bucket load of learnings). But this one decision, partnership and relationship is one that keeps driving (rather catapulting) me further ahead. For this I am incredibly grateful🙏 Taking a step back - 6 months ago Hackerlily was exclusively invited to be one of the first brands to join the Baby Bunting Online Marketplace. This opportunity was made possible through the relationships and awards I earned through joining the SHE-com business community for female ecomm founders (highly recommended!) One of the experts Teneille Lake saw how much of a unique, game-changing product the HipSurfer was for Australian parents and in August we launched on the platform. Teneille - Your belief in my brand and vision means the world! I'm so grateful to you and Hitesh Mehta for giving me this game-changing opportunity. Strategically, a partnership with Baby Bunting Online Marketplace gives Hackerlily access to customers we wouldn’t otherwise be able to reach (given our size, budgets and awareness in the market). It also brings a layer of credibility, which is worth its weight in gold being a new brand in its first year of business. One benefit that I didn’t anticipate, is the opportunity to gain exposure in the media through Baby Bunting’s established relationships and referral partnerships with the press - on a national level. You’ll notice All links go to my Baby Bunting store front. Please purchase through Baby Bunting if you read this article and think “heck I’ve got a back ache just reading this” 😆 A big thanks to the 7News Best Picks team and my gorgeous PR Queen Katie Gallagher for fiercely championing me and my business during the entire first year of business and now as we celebrate this milestone!!

Mommy recovery plan To all women in the world. Let’s stick together and be open to share your most valuable moments! Sometimes more than other times. The more we connect with other, likeminded women, the stronger we become. We’re not alone in this! The more we try to be the best in everything, optimising our lives, the less quality work and precious family / couples, but also less quality me-time we get. Such a vicious cycle, which we if ever only realise when it gets too bad and overboard. What a pity!! We all know better, yet societal, family pressure, and expectations weigh heavy on our shoulders. We need to break free, in order to understand the dynamics, how destructive we’ve been to our self and as a result dragged along our surroundings. How do we get out of this cycle? - Get aware and face yourself in the mirror. It’s a crazy vulnerable place! - Get support that helps you hold yourself accountable to change. - Implement small changes in your daily life —> new routines ☀️ - Get the right nutritious food into your body💛 - Start with a small daily mommy care routine. 15 min yoga is enough 🧘💛 - Book a guilt free mommy hide away 🌴 @drschwank @unesurcent @optimalperformance @omni.vitality

My TikTok FYP is wild, evoking so many emotions in a such a short span (which may not be the healthiest). From stumbling upon surprise pregnancy announcements (congrats, I guess?) to receiving alerts for the latest viral sounds and CapCut templates, and even the occasional dog skateboarding or AI-generated clip of Joe Rogan—it's a journey, to say the least. In many of my initial consultations with brands, they often express hesitation about embracing TikTok, possibly due to their FYP being like that too. There's a lingering belief that TikTok is solely for dances, memes and whatnot. However, the reality is different: TikTok is a dynamic platform where you can foster communities, drive product sales, and nurture meaningful connections that extend beyond the screen. It's about leveraging its potential to express creativity in ways that genuinely resonate with your audience. I understand why some are cautious, but in 2024, not being on TikTok means missing out on a significant opportunity to engage with your audience in innovative ways and stay ahead in the digital landscape. . #socialmediastrategist #tiktok #tiktokforbrands #tiktokforbusiness #tiktokstrategy #tiktokstrategist #socialmediaconsultant #soicalmediastrategy #socialmediamarketing #socialmedia

Kellogg Company's new campaign features Molly Baz as the first pregnant woman on a cereal box. This follows the removal of her Times Square billboard, which sparked a debate on advertising double standards. Here’s what 600 Americans had to say: 🪧 Consumers reaction to the removal of Molly Baz's billboard is quite mixed. With 36% feeling neutral on the issue, 36% disagreeing with the removal, and 28% agreeing with the removal. 🤰 While opinions on the billboard were mixed, Special K's campaign by Leo Burnett is getting a warm reception, with 49% of consumers seeing it as a progressive move that celebrates pregnancy and motherhood in advertising. 🎗️ It's important to note that while having a socially relevant figure or topic on a product doesn't automatically translate to sales; 2 in 5 consumers said they wouldn’t necessarily be more inclined to buy. As one Pulser put it, "It depends on the topic. I'm more interested in how the brand supports causes." Got a campaign to test? Sign up with OnePulse today and get insights directly from your target audience.

"If I don’t work, I don’t get paid and I need money to stay alive." For digital creators - whose success is determined by platforms’ algorithms that demand consistent uploading - taking maternity leave means risking losing income, followers and relevance. Some influencers have reported they were only able to take a few days off after giving birth, being both primary caregiver and primary earner. Hannah Witton, Grace Victory, Katherine Ormerod and Flavia Abrokwa Benko told CORQ. all about their maternity leave experience and how it affected their businesses, finances and followings. They also shared their favourite brands to work with pre- and postpartum and what more companies can do to support new parents. Head to the comments for the link to the full free-to-read article!  #maternityleave  #parenting  #brandstrategy  #influencermarketing

THE LEAST SURPRISING THING I’VE EVER POSTED. Rarely a day goes by at Frida where we don’t have to fight for the right to help people navigate the tricky parts of conception and motherhood. These roadblocks touch everything from ecomm to paid media and of course organic social. The biggest joke: Not one but TWO months-old Frida Mom Instagram posts about breastfeeding getting the boot on… wait for it… April Fools’ Day last week 😑 Really?? This just isn’t it. #socialmedia #advertising #marketing