🔍 19 𝐒𝐢𝐦𝐩𝐥𝐞 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐂𝐄𝐎𝐬 & 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬 🔍 1️⃣ Key Trends: What trends shape your space? 2️⃣ Industry Forces: Who are the key actors? 3️⃣ Market Forces: What are the customer issues? 4️⃣ Macroeconomic Forces: What economic changes affect you? 5️⃣ Key Partners: Who do you need help from? 6️⃣ Cost Structure: What are your main costs? 7️⃣ Revenue Streams: How do you make money? 8️⃣ Channels: How do customers find you? 9️⃣ Customer Segments: Who are your target customers? 🔟 Value Proposition: What benefits do you provide? 1️⃣1️⃣ Customer Relationships: How do you interact with customers? 1️⃣2️⃣ Key Resources: What do you need to run your business? 1️⃣3️⃣ Key Activities: What do you need to do? 1️⃣4️⃣ Customer Jobs: What do your customers want to accomplish? 1️⃣5️⃣ Pains: What difficulties do they face? 1️⃣6️⃣ Gains: What outcomes do they want? 1️⃣7️⃣ Products & Services: What are your offerings? 1️⃣8️⃣ Gain Creators: How do you create gains? 1️⃣9️⃣ Pain Relievers: How do you relieve pain? #BusinessStrategy #Entrepreneurship #ValueCreation #Startups
19 Simple Questions for CEOs & Entrepreneurs 1️⃣ - Key Trends What are the key trends shaping your space? e.g. tech, legal, social, work… 2️⃣ - Industry forces Who are the key actors in your space? e.g. competitors, suppliers, value chain actors… 3️⃣ - Market Forces What are the key customer issues in your space? e.g. growing segments, changing needs… 4️⃣ - Macroeconomic Forces What big-picture changes are affecting the whole economy? e.g. access to resources, commodities prices… 5️⃣ - Key Partners Who do you need help from? e.g. regulators, suppliers… 6️⃣ - Cost Structure What are the main costs? e.g. salaries, advertising costs… 7️⃣ - Revenue Streams How do you make money? e.g. one-off, recurring, subscription… 8️⃣ - Channels How do customers find out about you? e.g. LinkedIn, your sales reps… 9️⃣ - Customer Segments Who are your target customers? e.g. mass market, cat owners... 🔟 - Value Proposition What benefits do you provide customers? e.g. 1,000 songs in your pocket… 1️⃣1️⃣ - Customer Relationships How do you interact with your customers? e.g., long-term, transactional, fans… 1️⃣2️⃣ - Key Resources What things do you need to make your business run? e.g. factory, IP, expertise… 1️⃣3️⃣ - Key Activities What do you need to do to make your business work? e.g. marketing, sales, production… 1️⃣4️⃣ - Customer Jobs What do your customers want to accomplish? e.g. look after my cat, water my plants… 1️⃣5️⃣ - Pains What difficulties, frustrations, and obstacles do they have? e.g. allergies, not knowing anyone in the area… 1️⃣6️⃣ - Gains What desired outcomes and results do they want? e.g. last minute cat sitter, healthy plants… 1️⃣7️⃣ - Products & Services What are your products & services? e.g. a cat sharing app… 1️⃣8️⃣ - Gain Creators How do they help create gains for customers? e.g. easy to use, millions of users… 1️⃣9️⃣ - Pain Relievers How do they relieve pain? e.g. connect with people you don’t know… Use these tools: 1. The Environment Map ↳ to understand the business context 2. The Business Model Canvas ↳ to create value for you business The Value Proposition Canvas ↳ to create value for your customer Credit: Nick Himowicz: Check my free newsletter for more insights: https://lnkd.in/dCpgAYjt
