Havas Media Ireland’s Post

Top 5 performance marketing campaigns this week: from Colgate’s Wedding Week takeover on Pinterest to Visa’s new interactive campaign supporting women’s football, here are this week’s best performance marketing campaigns. Check out our full selection of standout performance marketing campaigns via the link in comments. This week’s top five:  – Colgate-Palmolive’s branded one-day takeover for Pinterest’s Wedding Week. – Jack Daniel's hosts an Instagram competition for fans to win limited edition t-shirts. – Antigua & Barbuda launches tourism campaign for major cricketing events.  – Visa partners with DAZN to host interactive campaign for women’s football.  – Three Dow Jones publishers join Ozone's UK audience alliance. Rob Marcus Tom Spratt Eduardo Toledo Charlotte Coombes Jan Pruijser Iris Colin C. James Kimberly Kadlec Danny Spears #performancemarketing #campaign #brand #agency #adtech #brand #socialmedia #ar #tv #ctv #paidsocial #paidsearch #limitededition #tourism #womensfootball #T20WC

This week's top five campaigns: 1. Victoria Beckham with 26 2. Royal British Legion with Leagas Delaney, Bicycle, ITV 3. British Gas, with OMD UK, Team GB, ParalympicsGB, The&Partnership 4. Samsung Electronics with We Are Social 5. Merlin Entertainments with Wavemaker Each week, the PMW team trawls adland for the top five ad campaigns that incorporate performance marketing techniques, video-on-demand and paid social, crediting the work behind it and reviewing the strategies involved. Read the link in comments to find out more about the strategies behind the top five campaigns. #campaigns #brands #agency #marketing #performancemarketing #advertising #digital #tech #retail #tv #social

This is #mediapositive to every single person who has work good enough to be recognised in Campaign UK media awards. Congratulations. It's always harder than you imagine, and time goes faster than the free drinks at a media party. But with 186 entries within media agency categories, 96% of them have come from media agencies within the Top 20 (Campaign School report billing 2023). Just 3.7% have come from agencies outside of this, six agencies:  Total Media, Bountiful Cow, Yonder Media, dentsu X, Flourish Direct Marketing & Craft Media London As a small agency, getting your work through the volume of entries from the top 20 means that this recognition means so much more. The truth is it is harder to cut through and at £500 an entry and £7,000 a table even entering these awards is a huge investment for smaller agencies and one that they have to be super selective at making.  We also want to  #mediapositive to Spark Foundry for Benriach, Total Media for Greene King, Propersnacks (for yourselves), M&C Saatchi Group for The Ben Kinsella Trust, the7stars for Ka Drinks, Goodstuff for Gu. Six entries with a reported media investment across 2023 of circa £4m Vs the shortlist pool of over £2bn (2023 AdIntel) Congratulations to you specifically and the teams involved in these, because you were starting with a huge disadvantage. Despite that you got a shortlist, and managed to get a panel to see the great work you did. So what's that huge disadvantage? You are not spending millions every month, and therefore don’t enjoy that latent awareness within the judging room, and the familiarity that comes from having eight or nine figure media budgets and creative budget to match. You don’t in short, have availability bias.   We've been guilty of this in the past, drawing on the deeply woven tapestry of knowledge and emotion regarding a significant brand (age, adspend and recency being some of the factors) rather than trying to be deliberate about the work in front of us.  And this surely has to be impacting the shortlist of the ‘under £250k’ category: Walkers, Lloyds, Sky, Channel 4 & Audible are all shortlisted, brands which have spent heavily (and consistently) outside of this ‘campaign’ who are being compared to Ben Kinsella Trust, Mitchum deodorant and Gu. If you are fighting with these giants and holding your own you should really celebrate your achievements At Craft we passionately believe good strategy drives business growth and should be available to all clients, not just the biggest spenders in media. And maybe we need to find another way to surface and celebrate the real depth of planning and effort that happens on the longtail and not just for the already highly familiar and famous.  Well done to everyone involved in every entry, and I wish you all the best of luck come the 18th April. But a particular well done to those whose cream has risen to the top in challenging circumstances - we see you especially and we tip our Crafty hat. #mediapositive 💛

Radio and Local Marketers. Happy Friday! Using radio regularly can offer numerous benefits for local businesses. Here are three of the most important reasons: Local Reach and Community Connection: Targeted Audience: Radio allows businesses to reach a local and targeted audience, making it an ideal medium for businesses catering to a specific geographic area. Community Connection: Local radio stations are often deeply ingrained in the community. Regular advertising on radio builds a sense of familiarity and trust with local residents, fostering a strong community connection. Cost-Effective Brand Building: Affordability: Compared to some other forms of advertising, radio advertising can be cost-effective, making it accessible for local businesses with limited budgets. Consistency: Regular radio advertising provides consistent exposure over time, contributing to brand building and creating top-of-mind awareness among local consumers. Engagement and Immediacy: Engaging Formats: Radio offers engaging formats, including live announcers, music, and talk shows. These formats capture and maintain listener attention, enhancing the impact of the advertising message. Immediacy: Radio allows for real-time promotions and announcements. Businesses can quickly respond to changing circumstances or promote time-sensitive offers, providing a sense of immediacy and relevance to the audience. In summary, local businesses should use radio regularly because it offers a targeted and engaged local audience, is cost-effective for consistent brand building, and provides a dynamic platform for immediate and engaging promotions. These factors collectively contribute to a strong and lasting impact on the local community, helping businesses thrive in their respective markets. Tim Wieczorek General Manager 88.7 myFM #localbusiness #localadvertising #localradio Greater Kingston Chamber of Commerce Lennox and Addington Chamber of Commerce County of Lennox and Addington Town of Greater Napanee #tourismmarketing My Broadcasting Corporation

Radio holds a special place in the world of advertising, offering a dynamic platform to engage with audiences in a meaningful and memorable way. Here's why I'm particularly excited to incorporate radio into our media mix: 1. Reach Beyond Boundaries: Radio has a remarkable ability to reach audiences beyond traditional boundaries. Whether it's during the morning commute, at work, or at home, radio accompanies listeners throughout their day, providing endless opportunities to connect with diverse demographics. 2. Immersive Storytelling: With radio, we have the opportunity to tap into the power of storytelling in its purest form. By leveraging the art of audio, we can craft immersive narratives that capture the imagination and evoke powerful emotions. From gripping testimonials to captivating soundscapes, radio allows us to create experiences that resonate deeply with our audience. 3. Local Influence: Radio stations often have deep roots within local communities, providing us with a unique opportunity to make a meaningful impact on a grassroots level. Whether it's supporting local events, partnering with community organizations, or airing region-specific ads, radio enables us to strengthen our connection with local audiences in a way that feels authentic and genuine. 4. Cost-Effective Solutions: In today's competitive landscape, maximizing our marketing budget is more important than ever. Radio advertising offers a cost-effective solution to reach a wide audience without compromising on quality. With flexible pricing options and targeted advertising capabilities, radio empowers us to achieve our marketing objectives efficiently and effectively. As we venture into this new chapter of brand amplification, I'm excited to explore the endless possibilities that radio advertising has to offer. By embracing the power of a diverse media mix, we have the opportunity to elevate our brand presence, drive meaningful engagement, and foster lasting connections with our audience. Join me in celebrating the power of diversity in marketing and embracing the opportunities that lie ahead. Together, let's harness the full potential of radio and create unforgettable experiences that leave a lasting impression on our audience. 📻✨ #BrandAmplification #RadioAdvertising #DiverseMediaMix

As part of my guide into radio advertising, today we're going to look at the world of Radio Airtime. Radio advertising can feel like learning a new language. It's referred to as 'the ads', 'the jingles', 'spot advertising' and 'the bits inbetween the songs'. Each element plays a pivotal role in making your brand resonate with your audience. A few things to take into account when considering radio airtime: Branding: Radio spots, whether ads or jingles, create a sonic identity for your brand. They evoke emotions and build connections through sound, enhancing brand recall! 🎵 Creative Approaches: The diversity in radio content allows for innovative storytelling, rhythmic jingles, and compelling call-to-actions, tailored to reflect your brand’s persona! 🎨 Targeting: Daypart targeting enables pinpoint accuracy in reaching your desired demographic, ensuring your message aligns with the listener's mood and context! 🎯 Spot Length & Frequency: Finding the balance between brevity and frequency is key! It’s essential to have a message that’s concise yet aired enough to sink into the listener’s mind. ⏱️ Choosing Your Station: The station's audience, presenters, and coverage area are pivotal. Select a station whose listener demographic aligns with your target audience for maximum impact! 📻 My advice: work out what your business needs, identify your audience, and unleash your creativity to harness the full potential of radio airtime and make your brand's voice heard! What do you think of the ads on radio stations? I've heard some really excellent examples over the years..... and some 'not so good' ads! At Get Radio we're working with some of the best commercial producers in the UK to make stand-out radio ads for our clients across Oxfordshire. Please let me know if you'd like to discuss radio airtime for your business. #RadioAirtime #SpotAdvertising #RadioJingles #BrandImpact #TargetingPrecision #CreativeRadio #RadioBranding #oxfordshire #marketing #radio

Advertising Week Europe 2024 has officially wrapped and what a fantastic celebration of the event’s 10th physical manifestation it was - AWE is truly an essential staple of the year’s marketing conference calendar. For the Propeller team it has been a whirlwind of excitement and activity - we’ve caught up with clients, forged new friendships, soaked up the latest innovative strategies and industry trends and even chaired a couple of panels.  The event showcased for a plethora of valuable insights across its numerous session and just to give a flavour we’ve summarised a few take outs for you here: ➡️ Embrace Creativity: Rory Sutherland highlighted the power of creativity in marketing to problem solve and how open-ended questions are a great spur to imaginative thinking. He also suggested category marketing with a collective approach might help better delivery on brand purpose and profit.   ➡️ Building Engaged Communities: Prioritise authenticity in content creation to build highly engaged communities, as advocated by broadcasters turned podcasters Fearne Cotton, Giovanna Fletcher, and Jake Humphrey. ➡️ TikTok's Influence: Dive into the cultural relevance of major sporting events on platforms like TikTok, extending engagement beyond traditional TV viewing and offering opportunities for brands across various industries. ➡️ B2B Branding Insights: Reframe 'brand' as 'the customer promise' to resonate with B2B C-suite executives and drive market share increase, as discussed by the B2B Institute's Mimi Turner and WARC’s Paul Stringer. ➡️ Connecting with Next-Gen Audiences: explore the potential of esports and gaming to connect with next-gen audiences authentically and understand their preferences and expectations. Be sure to stay tuned for more insights and blog posts coming soon. #AdvertisingWeekEurope #MarketingInsights #Authenticity #DigitalTransformation

Euro 2024 Sparks Ad Blitz That Lacks Authenticity and Fan Connection No matter England's performance on the pitch or your Southgate allegiance, Euro 2024 is proving a goldmine for broadcasters and advertisers with industry experts predicting a total TV ad spend linked to the tournament reaching at least £46 million (WARC). A single 30-second slot during a primetime England match on ITV can fetch a staggering half a million pounds, says Karen Martin, CEO of BBH UK and Ireland, the agency behind the current Paddy Power ad featuring Danny Dyer. Sporting events are more competitive than ever for brands, but they are not competing against other advertisers, they are competing against entertainment everywhere for cut through and authenticity. The number of brands advertising during the Euros has doubled since the last tournament, which means the need for creative that resonates with fans and audiences is stronger than ever. "You have to have a good reason to show up," Martin explains. "Slapping a brand on and saying something like 'go football' isn't going to cut through." This politely summarises the baffling pitchside slogans or messaging of brands like #Anton (who, what?), #AliExpress (Beckham, why?), #Hisense (TikTok #fail), #Atos (erm, what?), #Doha ("world best airport"!) #WORLDFIRST ("who are you, who are you?") etc etc. Fans do not care - they know you are here today, gone tomorrow. We marketers see through your short-term reach KPIs, and say to you that consumers have no reason to believe you give a toss about football. This is clear if you scratch the surface and see no grass roots connection or underlying evidence from reviews, awards, influencers or experiences. The Euro 2024 ad spend surge reflects a larger trend - brands tend to wait for big moments, and we've had a lot lately like the Women's World Cup, the Men's World Cup, Christmas... but the Euro's suddenly offer a unique (pre Olympics) opportunity to connect with a nation united behind their team. At Honey, we try to impress on our clients the power of live sport in today's marketing landscape. In a gloomy post-election summer, sport is a bigger priority for many. It's live, it's emotional, and with social media, you can connect with the audience in real-time. People want to come together and share the experience, and brands don't alway capitalise on that, preferring their own key messages to what matters to fans. Looking ahead to the England vs Spain final on Sunday, expect a barrage of not-so creative campaigns as brands fight to stand out and capture the national mood. This football bonanza underscores the enduring power of major sporting events, but disappoints creatively. Share your favourite campaigns, and the #fails below. #sportsmarketing #sportspr #pr #social #euro2024 #sponsorship

📻 Amplify Your Reach with Radio Advertising in Rapid City and the Black Hills In a digital era, there's a timeless medium that continues to thrive and serve as a bedrock for local businesses – radio. At Haugo Digital, we're tapping into the airwaves to propel businesses like yours to new heights. Here's why radio advertising remains a powerful tool for growth in the Rapid City and Black Hills areas: 605-307-5440 🌟 Unmatched Local Engagement: Stations like 95.1 KSKY, KICK104, HITS102.7, and ESPN Rapid City aren't just channels; they're community mainstays that echo the heartbeat of our local lifestyle and culture. 🎯 Targeted Audience: Each station reaches a distinct audience, from rock enthusiasts and country fans to pop aficionados and sports followers, allowing for precise messaging that resonates with your core demographic. 🔊 Brand Voice: Radio gives your brand a voice, quite literally, fostering a personal connection that's often missed in other forms of advertising. 💡 SEO Synergy: Integrating radio advertising into your marketing mix can complement your digital efforts, driving traffic to your website and boosting your local SEO impact. 📈 Measurable Impact: With radio, you can track the success of your campaigns through direct consumer feedback, website traffic spikes during ad runs, and upticks in sales inquiries. Radio's reach extends far and wide, even in the age of streaming, and remains a cornerstone of effective marketing strategies for businesses in Rapid City and the Black Hills. Whether it's the electrifying riffs on KSKY, the soulful melodies of KICK104, the chart-topping hits on 102.7, or the competitive excitement on ESPN Rapid City, your message can resonate with listeners across the spectrum. 📣 Ready to broadcast your brand to a larger audience and grow your business with the power of radio? Reach out to Haugo Digital and let's dial up your marketing strategy together! #RadioAdvertising #RapidCityMarketing #BlackHillsBusiness #DigitalMarketing #SEO #LocalSEO #BusinessGrowth #HaugoDigital #95.1KSKY #KICK104 #HITS102.7 #ESPNRapidCity