Just back from the exhilarating rollercoaster that is Cannes Lions! 🎢
Days filled with encounters and experiences.
Here's what I took away:
Trends were everywhere.
Adtech was the star of the show, even more so than last year.
Panels were buzzing about addressability, retail sustainability, and CTV.
CTV, or Connected TV, was the buzzword on everyone's lips.
Retail and audiovisual professionals couldn't get enough.
It's all about deepening customer relationships, optimizing campaign performance, and boosting the bottom line.
As we move towards a world without cookies and mobile identifiers, trust-building technologies are more important than ever.
Brands are jumping on board.
Women in tech were also in the spotlight, with dedicated panels and initiatives.
Visibility in the adtech universe is key.
Fun fact: Cannes Lions is the third biggest event in Cannes, right behind the yacht and real estate shows.
To wrap up, Cannes Lions was a whirlwind of insights and networking.
Can't wait for next year! 🦁🎉
Media Experience Director - Havas Media Ireland
4moTwo fantastic ladies..congratulations and best of luck 👏🏻