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The 𝐟𝐚𝐬𝐭𝐞𝐬𝐭 growing categories in Quick-Commerce aren't what you think. According to Instacart, here's what's far outpacing brick and mortar growth: -Sports Drinks: 42% faster. -Dog Food: 29% faster. -Fruit Drinks: 27.5% faster. -Value Add Water: 21% faster. -Soft Drinks: 19% faster. -Complete Meals: 18% faster. Those are the 𝒇𝒂𝒔𝒕𝒆𝒔𝒕 growing. But as a retail marketer, I'll suggest that the biggest 𝒐𝒑𝒑𝒐𝒓𝒕𝒖𝒏𝒊𝒕𝒊𝒆𝒔 are in: -Everything refrigerated. -Meats and cheeses. -Fresh produce. -Frozen meals. -Ice cream. -Dairy. Why? Because players these categories are not digitally native. The competition isn't thinking about Instacart. ....or Quick-Commerce. Whether by category growth or competitive advantage.... There's still a ton of opportunity on Instacart. For now. ——— 🔹Driving retail velocity in Kroger, Whole Foods, Albertsons, Costco, Walmart, Sprouts, and More 🔹DM me or book an appointment for help! #ecommerce #retailmedia #retailvelocity #retail #cpggrowth #instacart #cpg #tradespend

🚀 Morrisons to launch on-demand #deliveryservice from +600 stores 🚲 Eloise Hill reported last week in Grocery Gazette that a collaboration with Just Eat Takeaway.com will see Morrisons launch the service from 60 stores starting in December '23. Joseph Sutton shared plans to roll out the service to over 600 stores during 2024; using the Daily format as the sourcing location. This tie-up gives Morrisons a chance to trial demand from consumers on a scale equivalent to Tesco Whoosh without all of the investment up front.. albeit at a cost in the commission to the #aggregator. Exciting times ahead as #qcommerce continues to evolve in 2024 and #grocery retailers continue to invest in meeting #consumer demand in #convenient ways... #gopuff #ecommerce

We're making some big changes as we wrap up 2023! 📣 After December 22nd, 2023 we will no longer be accepting orders on SoomFoods.com and will be shutting down our online store. But don’t worry, Soom’s not going anywhere! While we will no longer be selling our products directly on our website, you can still easily find and purchase Soom products through various convenient channels, like Amazon, Thrive Market, Misfits Market, Whole Foods Market, & Publix Super Markets, just to name a few. We made this decision for a few reasons, but the two that stuck out were: - 24% of our warehouse's workload was spent packing out DTC orders, while DTC only accounted for around 5% of our revenue. - The resources spent to drive awareness, consideration, and purchase as well as the resources needed to pack the product and ship it out to the customer would be better spent where consumers are already shopping. By moving away from selling on SoomFoods.com, the Soom Crew is focused on growing retail distribution and driving sales across our other sales channels. We can't wait for what's in store for 2024!

Will be a fascinating earnings season. One to keep an eye on: which customers are driving growth. Walmart’s focus on more affluent customers via their ecom efforts just got another boost with the launch of bettergoods vs. Amazon’s focus on less affluent customers via half off grocery delivery for anyone with a EBT card (and no prime membership requirement). I expect these two companies to be the share leaders and for their shadow boxing only to continue—can’t wait for Vizio to close. Walmart’s ability to add affluent customers will not just sell cardamom rose raspberry jam, but help their ads business as brands will pay a premium to reach affluent customers; so yes bettergoods will drive GMV, but if it also takes affluent customers from Trader Joe’s or elsewhere, Walmart can then monitize again via ads. https://lnkd.in/eYM-rFE2

🛒 A big deal in the Grocery sector! Ahold Delhaize made a big investment in FreshDirect about 3 years ago and is now pivoting away from in-house home delivery to focus on in-store and #BOPIS (By Online Purchase In Store) last mile fulfillment. Another example of the trend we just highlighted in our latest #FoodandBeverageTomorrow article earlier this week! 🛒

🚀 Walmart is innovating again! Meet Bettergoods, their new grocery brand. ⚡️ A response to the inflation-induced growth, Walmart is stepping up their game. They're not only matching the pace with Aldi, Lidl, and Trader Joe’s, but also aiming to surpass them. 🍽️ What's unique? Bettergoods is all about trend-driven, chef-inspired food items. Most priced under $5, they're targeting the taste buds of the masses. 🌿 The best part? They're focusing on healthier options, including plant-based products. The decision was made after shoppers expressed their desire for more "elevated culinary, inspirational types of items". 💡 The strategy here is clear. Walmart is leveraging its position as the country's largest grocer to drive both store and online traffic. 💸 The result? A 7% year-over-year increase in net sales for groceries in the U.S, amounting to $264.2 billion. 🛍️ With Bettergoods, Walmart is not just aiming at a wider market share. They're changing the perception of store brands, much like Costco's Kirkland. 🔎 The takeaway? Innovation and adaptability are key to thriving in this fast-paced market. 🔄 Remember, change is the only constant in business. And Walmart's Bettergoods is a testament to that. Note: This isn't about copying Walmart's strategy. It's about learning from their adaptability and innovation. It's about staying relevant in a market that's ever-evolving. #walmart #business

When it comes to the grocery aisle, Walmart still dominates. According to the latest "Whole Paycheck Report" by PYMNTS Intelligence, Amazon outperformed Walmart in nearly every retail category during the 2023 holiday season, with gross sales of $209 billion compared to Walmart's $141 billion. However, Walmart continues to outpace Amazon in sustenance sales, particularly in the food and beverage segment. Walmart's food and beverage segment share was nearly 19% in Q4 2023, while Amazon had only 2.9%. Despite Amazon's acquisition of Whole Foods and recent enhancements, Walmart continues to dominate the grocery aisle. #amazon #walmart #grocery

In 2023, Kroger accounted for nearly 19% of foot traffic at the nation’s 10 most-frequented grocery chains, Placer.ai said in its "The Grocery Sector in 2023: An End-of-Year Recap" report. Rounding out the top 10 in grocery retailer foot traffic for last year were Publix, Safeway (Albertsons Cos.), Aldi, H-E-B, Walmart Neighborhood Market, Meijer, Food Lion (Ahold Delhaize USA), Trader Joe's and ShopRite (Wakefern Food Corp.). So conventional supermarkets represented 6 of the 10 leading grocery retailers by foot traffic. For more on 2023 grocery retail traffic insights, take a look at Placer.ai's report. https://lnkd.in/eXxXCbTz

Know About Future of "Food & Grocery Retail Market" and What Makes it a Booming Industry? #FreshFood #FrozenFood #FoodCupboard #Beverages #CleaningHousehold Consumers are driving the development and acceptance of new grocery delivery models to match their retail and service consumption patterns. New delivery methods like Buy Online Pickup In-Store (BOPIS), curbside pickup, and direct-to-door are becoming more popular, indicating a shift in customer behavior. One- to two-day delivery is becoming more widespread, and it has the propensity to elevate delivery expectations. Get Latest Update @ https://lnkd.in/dxq2qG7f There is an emerging trend wherein individuals are resorting to cooking international cuisines at home, to recreate the experience of traveling and vacationing. This has driven the demand for the food cupboard segment. Food cupboard staples like curry pastes and spice mixes offer amateur home cooks a shortcut to flavor-filled meals. -->In September 2023, Kroger Co. and Albertsons Companies Inc. have officially entered into a binding agreement with C&S Wholesale Grocers, LLC for the sale of specific stores, banners, distribution centers, offices, and private label brands. This transaction is part of their planned merger, which was initially disclosed on October 14, 2022.

In response to inflation-wary consumers, retailers are increasingly focusing on private labels to offer more value. Gopuff, for instance, has seen a 70% year-over-year increase in private label purchases, with these products now part of 20% of orders. Other retailers are also enhancing their private label offerings. Target has lowered prices across 5,000 items, including those in its Good & Gather and Everspring brands. Kroger has expanded its Abound pet line and plans to introduce 800 new products in 2024. CVS has rolled out its Well Market brand, while Misfits Market and Walmart have also launched new private label lines. Read more now: https://bit.ly/45nqf9L #RetailNews #PrivateLabel #ConsumerTrends #Retail