Proud to announce that the Black Excellence 365 program has exceeded expectations, delivering over 20% incremental lift for brands! This achievement with NBCU and Peacock shows the impact of resonant content. Let's continue to transform media and help brands unlock true growth. Stay tuned for more ways that Group Black is #WinningWithCulture.
#marketing#media#advertising#whereculturecallshome
Awarded Top Women in Media & Ad Tech & Top 20 Women to Look Out For, by AdMonsters & AdExchanger | Featured: Forbes, Adweek, Entreprenuer.com, Fashion Institute of Technology, MediaPost, NYU, Zeta Live, Lodging, etc.
RISE RISE RISE Bonin Bough - the data will always tell the story! Congrats, it's what we knew all along. Let's continue to help these brands grow. Excellent case study!
Proud to announce that the Black Excellence 365 program has exceeded expectations, delivering over 20% incremental lift for brands! This achievement with NBCU and Peacock shows the impact of resonant content. Let's continue to transform media and help brands unlock true growth. Stay tuned for more ways that Group Black is #WinningWithCulture.
#marketing#media#advertising#whereculturecallshome
Discover the importance of authenticity in celebrity endorsements in our latest webinar on advertising elements.
"Cracking the Code: How Advertising Elements Drive Behaviour Change", masterclass with Maria Soroka from Fastuna & Natalia Platonova from Haleon is available on-demand.
#brandinsights#advertising#behaviour#marketresearch#marketing#creative#adtesting
Per an Effectv survey, 1 in 3 viewers feel trustworthiness is a key aspect of premium content and leads to brand affinity growth. Get more #advertising insights in this guide from Effectv and Adweek. #FreeWheelEmp
Per an Effectv survey, 1 in 3 viewers feel trustworthiness is a key aspect of premium content and leads to brand affinity growth. Get more #advertising insights in this guide from Effectv and Adweek. #EffectvEmp
🔮 What's Next in Advertising? 🔮
The excitement of Advertising Week may be over, but the insights live on! Our latest blog post breaks down the top trends and standout moments from the event. 🔥
Discover how content creators are bringing authenticity to brands and why CTV is set to dominate the industry. Read it now! 💥
https://lnkd.in/ecijyM-E#AWNewYork2023#Advertising#AdTrends
Don't know whether to use a celebrity in your ads?
The webinar "Cracking the Code: How Advertising Elements Drive Behaviour Change" can help you decide!
Watch it now for free, a masterclass with Maria Soroka from Fastuna & Natalia Platonova from Haleon.
#brandinsights#advertising#behaviour#marketresearch#marketing#creative#adtesting
❤️ The most effective ads we tested in 2023 used emotion to their advantage in some way, including by leveraging the power of humor or through deploying a touching narrative that pulled at the heartstrings.
#advertisingeffectiveness#creativeadvertising
If you work in the commercial creativity space you NEED to watch this talk by Professor of Marketing, Scott Galloway. It's 7 years old now, and was filmed before AI started truly wrapping its talons around the world. But it still smacks one in the chops 👊
https://lnkd.in/e52PSjBz
If you like it, I'd also recommend you subscribe to Scott's newsletter; 'No Mercy/ No Malice'. (Linked in comments 📬). For clarity, words below are my own.
❤️ Making people feel things 🧠 Making people think things 💪 Making people do things… All on behalf of brands 👟
In this domain, relevance is the undying, mission-critical factor 🚀
To use a (probably over-used) sporting quote, from Wayne Gretzky:
‘Skate to where the puck is going to be, not where it has been' 🏒
Are you skating to where the puck is going to be? Are you making things for media spaces that actually command the attention of the people you're trying to reach? (Or are you making the things they’ll block/ skip/ ignore. Or worse, not even have the opportunity to block/ skip/ ignore?)
🌍 If we look around us, what's happening?
📺 Millennials and Generation Z are increasingly moving away from traditional broadcast and journalism platforms. (In some cases, they're consuming the same content as older generations, but simply in a different, non ad-enabled space.)
���� Platforms like TikTok are commanding more and more consumer attention, stealing it from the media old guard. Yawn. But not really. It’s time for advertisers and marketers to actually start paying attention to this stuff. Too many are saying they've heard this a thousand times, then failing to act on it, and wondering why they're not seeing the results they'd hope from their campaigns.
🔍 The algorithms and targeting that inform social advertising are driving un-ignorable hyper-relevance. It's anecdotal evidence, but whilst very, very few ads I see in-feed wow me, they rarely bother me. Even a mediocre ad in this space tends to have utility. i.e. I'm definitely looking for a product/ service like the one being advertised.
🎪 Disruptive branded stunts/ activations can cut through. But it's dangerous to assume they’ll deliver beyond awareness. Most people fall into the category of 'not there, don't care'. So, you still need a medium to carry a hero PR shot/ clip of your stunt/ activation if there's going to be any hope they will. This brings you back to the first issue. Which media partner covering your stunt/ activation is actually, definitely going to get this in front of your desired eyeballs?
🔫 Increased and improved consumer 'weapons of diligence' are leaving nowhere to hide for ‘yesteryear’ brands overpromising and underdelivering.
🤖 At the same time, AI is dropping an arsenal of tools into the hands of entrepreneurs. AI may just be the great brand democratiser. (And when everyone has the same tools, once again, it all comes back to ideas.)
All things told...
It's never been a more exciting time to be an underdog 🐶
Watch our free webinar to discover how to effectively use humour in ads without risking backfire.
"Cracking the Code: How Advertising Elements Drive Behaviour Change" shows that ads with positive tones of voice tend to perform better than those with negative or neutral tones, and humour is a powerful tool to attract mass-market consumers. However, humour is culturally dependent and may not be universally appealing.
This masterclass with Maria Soroka from Fastuna & Natalia Platonova from Haleon is available on-demand.
#brandinsights#advertising#behaviour#marketresearch#marketing#creative#adtesting
Awarded Top Women in Media & Ad Tech & Top 20 Women to Look Out For, by AdMonsters & AdExchanger | Featured: Forbes, Adweek, Entreprenuer.com, Fashion Institute of Technology, MediaPost, NYU, Zeta Live, Lodging, etc.
1moRISE RISE RISE Bonin Bough - the data will always tell the story! Congrats, it's what we knew all along. Let's continue to help these brands grow. Excellent case study!