GRO’s Post

🕊 January is flying by! How's your Q1 strategy looking? If you're feeling a bit behind, you're not alone. To give you a boost, we've created an essential guide for Q1 planning. It's packed with insights to help you lock in those crucial dates for impactful, customer-focused campaigns. Download this essential resource to solidify your marketing calendar for a successful quarter: https://lnkd.in/gDuedUDX

Well worth attending for any #CMO and #marketingdirectors. As an extra treat, you get to see me join the panel, AI for CMOs and discuss the invisible audience in a workgroup. #marketingleadership #marketing #cmoinsights

If you are in Marketing and near Guildford on Wednesday evening next week (13th Dec) come and join us! 🍻 I'm excited to be the speaker at December's Guildford Marketing Meet-up! 🍕 Thanks to Richard Wall ACIM for giving me the opportunity and being the host with the most and Spotler UK for the space to meet and greet! The Marketing Meet-Up, if you don't know was set up by Joe Glover for Marketers to meet and mingle. An informal, friendly place to meet, learn, and share knowledge. Come in 'listen' not 'sell' mode. Snap up your ticket here: 👉 https://lnkd.in/eRaxA8Bv Who is this talk going to benefit? ➡ Anyone whose team or agency is generating video content, or facilitating video content creation. 📹 ➡ Anyone who wants to impress a boss or colleague with their incredible video awareness and insight. 🥇 👑 What will you learn? Disrupt or be disrupted with the TRUE cost of video affecting these 4 areas: Social Environmental Financial Reputational The video content creation bomb is waiting to go off that no one is talking about. Is this the end of video content as we know it.... hahaha noooo it's not at all but you don't want to get caught out - get ahead of the curve by raising your awareness of what to look out for and start doing today. All easy enough to resolve and here's how!

As the sun shines brighter and summer vibes set in, seize the opportunity to elevate your marketing strategy while others take a break. Our new blog post looks at analyzing your recent campaigns, setting clear goals, and refining your metrics to gain a competitive edge. With our expert guidance and a strategic summer refresh, your brand can shine even brighter in the coming months!

Four Baseline Strategies for Marketing to Generation Alpha As marketing and communication leaders, it is our job to stay one step ahead in our marketing efforts. That means talking now about what we are doing to begin marketing to a group of students who will be attending college within the decade. That group of students is part of the newest generation, Generation Alpha. […] The post Four Baseline Strategies for Marketing to Generation Alpha appeared first on American Marketing Association.

2024 is just around the corner. Here's how you can prepare your marketing organization for next year. ▶ Wrap up your key learnings of 2023 (focus on the essentials) ▶ Celebrate your team's achievements (and the people who made it happen) ▶ Declutter your to-do list and free up time before next year (rest is key) ▶ Don't overload your January schedule (you need time to think and prepare) Next year will bring a lot of challenges, innovations, and changes. Clear your mind and stay agile – we all need that headspace to thrive in the year ahead. Stay tuned ✌

Prepare to be energized and pushed to your limits as you embark on the journey to level up your digital marketing game! 🚀💥 DMA Gold Coast is where you'll find the inspiration, knowledge, and motivation to reach new heights. Get ready to unleash your full potential! 💪

Sometimes you just want to focus your marketing on one thing that you feel will make a difference. It makes for a great way to evaluate the strength of a campaign if you are laser sharp as to what you want to achieve. Talk to us about that One Thing Now that is nagging at the back of your mind and we will build a roadmap to achieve it.

🛎️ Annual marketing planning check-in: Have you considered using your remaining 2023 budget to set you up for success in 2024? Vice President of Marketing, Emily Massaro, has outlined the most important considerations and questions to ask your team during your next planning session—including the above! Head to our blog to ensure you're setting yourself up for success in 2024: https://bit.ly/3s2xMvA

Advisors... if you want your marketing to rock this year, what will you STOP doing? Here's a quick flashback to my thoughts on "What is the ONE thing advisors should do to be successful in 2024?" at Future Proof