Grey Matter Recruitment’s Post

For any marketing peeps in my network or beyond, take a look at these roles below. I can also confirm that Kristen is such a gem of a leader!

Why you should hire a paid social agency for your marketing needs! 📣 If you’re a marketer, you know how important it is to have an effective and efficient social media marketing strategy in order to reach your target audience and boost sales. The challenge lies in developing a solid plan that will cut through the noise and make sure your message resonates with the right people. Hiring a paid social agency can give you an edge over other marketers by helping to amplify your brand presence across multiple platforms while ensuring maximum ROI on all of your campaigns. In this blog post, we’ll discuss why hiring a paid social agency is beneficial for achieving successful marketing results, so read on to learn more > https://ow.ly/rI8V50PFPmr #PaidSocial #PaidAds #SocialMediaAdvertising #DigitalMarketing

Are you wasting money on social media advertising? Global ad spending in social media is projected to reach $207 billion in 2023, which is a 4.53% annual growth rate from 2022. A lot of companies are blindly pumping money into social channels and hoping for the best without really considering what it takes to run a successful campaign. There are so many different factors to consider, and the constant change in landscape means that more and more businesses are investing in paid social specialists in order to reduce wasted ad spend and improve ROI. If you heavily rely on social channels for awareness, leads, and conversions, then don't half-arse it, take on a specialist. I'm working with some really talented paid social managers in both the USA and the UK who are on the lookout for their next opportunity, and they won't be available for long. If you're unsure about what you need and want to discuss the skillsets required for your business as well as typical salary ranges, then drop me a message anytime. #paidsocial #paidsocialmedia #socialmediamarketing #socialmedia #socialmediainsights #insightglobal

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Why you should hire a paid social agency for your marketing needs! 🧐 If you’re a marketer, you know how important it is to have an effective and efficient social media marketing strategy in order to reach your target audience and boost sales. The challenge lies in developing a solid plan that will cut through the noise and make sure your message resonates with the right people. Hiring a paid social agency can give you an edge over other marketers by helping to amplify your brand presence across multiple platforms while ensuring maximum ROI on all of your campaigns. In this blog post, we’ll discuss why hiring a paid social agency is beneficial for achieving successful marketing results, so read on to learn more > https://ow.ly/7qoO50Q6VEa #DigitalMarketing #PaidSocial #SocialMediaMarketing #PaidAds #SocialMedia #SocialMediaAdvertising

Why you should hire a paid social agency for your marketing needs! 🧐 If you’re a marketer, you know how important it is to have an effective and efficient social media marketing strategy in order to reach your target audience and boost sales. The challenge lies in developing a solid plan that will cut through the noise and make sure your message resonates with the right people. Hiring a paid social agency can give you an edge over other marketers by helping to amplify your brand presence across multiple platforms while ensuring maximum ROI on all of your campaigns. In this blog post, we’ll discuss why hiring a paid social agency is beneficial for achieving successful marketing results, so read on to learn more > https://ow.ly/7qoO50Q6VEa #DigitalMarketing #PaidSocial #SocialMediaMarketing #PaidAds #SocialMedia #SocialMediaAdvertising

Agencies who want to establish or grow a high performing paid social team, here's 3 things to focus on: 👥 Hire & develop specialist talent. There's a general trend towards generalist teams but even for agencies that want to go down that road, you NEED a paid social specialist to help you grow that function. It's a totally different skillset to paid search or programmatic and if you want someone to be able to effectively deliver on and know about every social channel, that is a full time job. It's not something you can blu-tack on to a PPC Manager's job, if you want it to be done well. ⚙️ Execute media buying fundamentals flawlessly. I'd say media buying is barely the most important part of the skillset of a practitioner these days but getting it right is still important. Having the proper systems and processes in place to ensure 100% accuracy is fundamental to keeping clients satisfied. This needs coupling with a clear playbook for experimentation and optimisation. It's super easy to run out of ideas so this is a really important part of the process. 💬 Have a compelling proposition. You can't just "offer Facebook ads" any more. There are too many agencies doing that. We're sadly seeing mass commoditisation of paid social which is harming the outcomes being delivered to clients. The agencies that will succeed and grow with the channel will have a clear, integrated proposition that takes it seriously and sees its value as a broad reaching growth channel. Not just a "chuck the budget into Advantage+ Shopping because Meta told us to" approach. A core part of The Paid Social Hub is improving agency side capability as I strongly believe this helps the industry as a whole. Better agency capability = better practitioners = better outcomes for advertisers & agencies alike. 📣 I would love to hear from agencies on the biggest challenges you're facing - did this resonate? What else are you running into? #PaidSocial #Agency

Common questions and challenges for a paid social agency! 🧐 As a paid social agency based in Warwickshire, UK, we have been helping clients solve paid social and LinkedIn marketing challenges in the UK and EMEA since 2009. virtualROI as a paid social agency specialise in helping B2B clients with solving social media marketing challenges. Even though our paid social agency is based in Warwickshire, UK, our paid social media marketing consultants function as seamless virtual extensions to marketing departments across EMEA and beyond. Just to mention a few… In this blog post, we thought we would highlight some of the common client questions and challenges relating to paid social and social media marketing that we come across regularly. Let’s start with the typical questions that we get asked > https://ow.ly/gA0T50PXw4X #SocialMediaAgency #SocialMediaMarketing #DigitalMarketing #PaidSocial #PaidAds #LinkedinMarketing

#hiring Paid Social Specialist, Irving, United States, fulltime #jobs #jobseekers #careers #Irvingjobs #Texasjobs #ITCommunications Apply: https://lnkd.in/dC6Fvnjd MultiView is a B2B digital marketing expert. Since our founding in 2000, we have served over 60,000 companies, led over 1 million digital marketing campaigns, and served billions of highly targeted impressions. Our goal? Giving B2B marketers the power to reach their exact audiences online - with our unique mix of proprietary data, hands-on service and awesome creative. If you're the kind of person who obsesses over details, thrives in a collaborative environment, and jumps at the opportunity to take on new challenges, then MultiView is the place for you! Job Summary:MultiView is seeking a creative, enthusiastic self-starter with amazing communication and strategic thinking abilities to help develop and manage our paid media executions on a variety of social platforms. This role will be looking for the best targeting criteria, making recommendations on flighting, following campaign performance closely, making adjustments and optimizations on a weekly basis, pulling reports, and outlining the programs' insights and learnings at scale for a large number of clients. You will work with our Client Success and Creative team to help develop and run robust, data-driven, successful digital media campaigns. Key Functional Areas of Responsibility:Plan and execute online paid social campaigns, including implementation, optimization, and analysis.Work closely with our Client Success and Sales teams to ensure campaigns launch on time and exceed client KPIsIdentifying growth opportunities and execute initiatives to ensure client's goals are met while executing weekly campaign management tactics.Provide oversight, develop, and be able to generate weekly and monthly client reporting for all major metrics.Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals.Communicate with internal teams on campaign development, timelines, and results.Keep an open channel of communication with Client Success team regarding campaign optimizations and performance.Be prepared to present campaign strategies and initiatives to clients in person and over the phone. Professional Competencies:Strong analytical mindset and ability to make on data-driven decisions.Outstanding ability to think creatively and identify and resolve problems.Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.Ability to clearly and effectively articulate thoughts and points.Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.High levels of integrity, autonomy, and self-motivation.Excellent organizational, project management and time management skills.adapta

This article highlights a frustration I've experienced all of 2023 as a paid social marketer -- short sighted hiring managers who are looking for "conversion focused paid social" hires, rather than those with strong upper to middle funnel experience who understand MMM and where search plays a role. Of course, immediate sales goals are going to be the squeaky wheel, but that does not translate into loyalty and CLV. TL, DR: Hire marketers who understand the full consumer lifecycle for long term growth and gain, not just those who are "low funnel focused" https://lnkd.in/gpqGF_U8