Greg Mitchell’s Post

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Venture Capital | Finance | M&A | Latin America

In a very tough fundraising market, Peruvian Veef has demonstrated a successful formula for raising money in Peru 🇵🇪. Here are some of its keys 🔑 to success 🌟: **Complementary founding team** 👩🏻💻👩🏻💻 Founders Karina Zegarra and Linda Obregon successfully team up to balance the day-to-day demands of production, marketing, and capital raising. They combine relevant know-how, persistence, and global thinking. Karina is a stand-out graduate of Universidad Tecnológica del Perú and surely a role model for its current students. **Bootstrap to product-market-fit** 🥾 Peruvian Veef developed a product, achieved initial sales and is now on the shelves at modern retail chains in Peru. This demonstrated execution ability and low-cost mindset, gave confidence to the investors that have decided to back them. **Leverage government funds** 💰 ProInnóvate is a great source of grant money for startups to get operating and marketing costs. These funds can help startups get on the radar of accelerator programs, angel investors, and venture capital funds. **Find sector-specific global investors** 🎯🌎 While capital may be scarce from industry-agnostic investors in Latin America, many global investors have very specific theses that may apply to your startup. In the case of Peruvian Veef, the team did a fantastic job of finding and securing capital from, Ahimsa Foundation and Sustainable Food Ventures - two investors that will certainly add value to the startup. With the lack of available capital in Peru, Karina and Linda have given a viable fundraising path that other founders can follow 🚀🌔

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Very good analysis and summary Greg Mitchell The path to a successful investment round is not always the same and founders have to prepare for different scenarios and focus on their unique strengths. Way to go Linda Obregon and Karina Zegarra

Gracias por compartir tan buena noticia, Greg. Muchas felicitaciones a Linda Obregón y a Karina Zegarra, quien es una talentosa utepina. Que sigan los éxitos!

Christian León Palomino

Financial Innovation and Regulation Specialist

1mo
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Rob Ryan

Founder, Professional Storyteller & Relationship Capitalist

1mo

Ahhh vamos Linda Obregon one of many talented young good people I met during my stay in Chile 🇨🇱 years ago!! 🇵🇪🇵🇪🥳🥳

Mariella B. Soto

Associate consultant LHH DBM - Vice president ASEP - Entrepreneurship - Innovation - Employability - Mentorship

1mo

Felicitaciones a Peruvianveef y sus fundadoras👏🏼👏🏼

Andy Erazo Gonzales

CEO & Founder at LetyMind | Growth Advisor at CIDE PUCP | Mentor at Seedstars | Columnist at Mercado Negro | HRTech | Marketing and Content Consultant

1mo

Buen post Greg Mitchell! Felicidades Karina Zegarra y Linda Obregon, unas cracks. 🚀🚀

CHRISTIAN ROLANDO ZAPATA LEON

SUBGERENTE DE ESTRATEGIA TECNOLOGIA E INNOVACION at Banco de Crédito BCP

1mo

Excelente...!!!!

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Ruben Felix, Ph.D.

Renewables ♻️ Programming 🤖 Startups 💳

1mo

Bravo!

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