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🚀 Unlocking the power of effective creative is key to growth today 🚀 Brilliant discussion on how to achieve breakthrough Cannes Lions International Festival of Creativity "Creativity is an integral part of effectiveness, and that's a statistical fact." Traci Alford, Effie Worldwide "There's more room than there's ever been to test and learn. Moving from the lower funnel to the mid funnel - that's actually quite exciting for creatives." Toby Horry,TUI "A new era, balancing creative effectiveness and data, now there's an opportunity to embrace that." Traci Alford Oli Marlow Thomas Alison Weissbrot #SmartlyCannes24

Enter the Lions' den 🦁 Last week was the Cannes Lions International Festival of Creativity, the largest gathering for those who work in creative communications, advertising and related industries. The week-long event celebrated the best in advertising with the Lions awards and educated attendees with talks on industry trends. Some of the key branding takeaways: 🤖 AI is here to stay Artificial intelligence and its impact on the industry was heavily discussed with many brand activations at the festival involving the usage of AI. While some talked about the capabilities that allowed for better work, others talked about the pitfalls such as the lack of diversity in AI-generated images. 🤝 The business case for inclusivity Due to diversity fatigue and culture wars, many companies have begun defunding their diversity, equity and inclusion efforts. However, one panel at the festival highlighted the commercial benefits of more progressive advertising, citing it helps brands sell more and retain customers. ⚖️ Brands can’t shy away from politics Sessions highlighted the importance of brands getting involved in politics. According to Research Live, 60% of consumers buy brands based on their politics. 🎨 The power of the creator economy This year was the first time the festival included a Creator Pass, an initiative designed specifically for content creators to learn about the advertising industry. Simon Cook, the CEO of Lions, acknowledged the major contributions influencers have had in advertising and the potential growth of the creator economy. Creators with a real connection to their audience are who brands should be partnering with, not necessarily the biggest names. 🏎️ Embrace the now The “Coors Lights Out” ad campaign, born from a pure accident that went viral, was a Lions Award winner. Shohei Ohtani, a baseball player, damaged a billboard featuring a Coors Light ad with a foul ball, and within 48 hours, Coors responded with a special edition can that replicated the damaged ad. Brands should be moving fast to capitalize on what’s happening in culture. Want to learn more about the Cannes Lions Festival? Visit canneslions.com 📸 Contagious ---------- #canneslions #cannes #branding #globalbranding #brandingcontent #brandingmanagement #strategicbranding #brandingforbusiness #professionalbranding #brandingstrategies #svanyc #mastersinbranding #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding

COOL STUFF 2.0 from CANNES LIONS: As we are living in a time of unprecedented change and opportunity, here are some key take aways - part #2 from a stunning 1 week at Cannes Lions 2023:   4. GO4GROWTH:   🎉 Drive impact by exploring new techniques, frameworks and models that work for your brand. 💜 Creative impact may rely on evergreen components: a consistent brand platform or positioning, cultural relevance, and unique advertising models. But the methods and structures for creating ideas that deliver business value are evolving. 🌈 Find the right way to make your brand thrive. Experiment with new models, innovate within partnerships and embed participation into your work.   5. SEIZE THE FUTURE: 🟢 While rising prices in many markets may tempt you towards discounting, resist making it all about price. ☀️ Don't press pause on using ethical considerations in your creative strategy. Reframe your competitors as partners on the bigger issues you all address in your industry sector. 🚀 Create opportunities to collaborate, as well as sharing knowledge and expertise. Start local. Assess what your brand can do in one market. Learn, iterate, then scale up. And don't let perfectionist tendencies get in the way of your creativity. 🎈 Think beyond the campaign to work out how tech can help your work leave a legacy for the community and the audience you are serving. With za squad - Corina Ilie, Rovana Munteanu & Mirela Tanase, we had a blast at this awesome creativity fest and it was a time snap of true gratitude for me having these hard working, awe-inspiring ladies alongside ☀️. #peopleofexploratist #employeeexperience #brandexperience #exploratist

Excellent insights

The Cannes Lions International Festival of Creativity is quickly approaching and we’re excited to return! What do you think will be the top trend at this year’s festival? 🦁 Here’s what we’re watching: 🤖 GenAI Readiness 💰 The business value of personalization ✍ The rising influence of the creator economy 💪 The power of connected communities to drive change ⚙️ The CMO as the catalyst in a cross-functional landscape Discover how each trend is shaping marketing and beyond. 👇 https://deloi.tt/3RpMplY

🌟 Inspired by Cannes Lions 2024! 🎬✨ Though I couldn't attend the Cannes Lions International Festival of Creativity this year, I’ve been following the updates with great interest. As a brand and communications enthusiast, the insights from Cannes have been incredibly inspiring. Key Highlights: --Innovative Campaigns: The creativity and impact of the campaigns showcased were outstanding, setting new standards in brand storytelling and social consciousness. --Tech Trends: The latest in AI, VR, and immersive experiences are transforming how we engage with audiences. --Global Networking: The festival fostered a dynamic exchange of ideas and collaboration among industry leaders, highlighting the power of community. Insightful Sessions: Emphasis on authenticity, purpose-driven marketing, and inclusivity in brand communication provided valuable strategic insights. --Celebrating Creativity: The festival underscored the transformative power of creativity in our industry. Takeaways for Marketing Professionals: --Embrace technology while keeping human connection at the core. --Craft authentic, impactful narratives. --Prioritize diversity and inclusion in all communication strategies. --Continuously learn and collaborate to stay ahead in the evolving landscape. The insights from Cannes have reignited my passion for brand and communications. I’m eager to implement these learnings and elevate our creative strategies. Did you follow Cannes Lions this year? I'd love to hear your thoughts and key takeaways! #CannesLions2024 #Branding #Communications #Creativity #Innovation #Networking #DiversityAndInclusion #Storytelling #Marketing

Check out this OAAA article on how Cannes Lions International Festival of Creativity showcased true collaboration, merging insights, creativity, and tech for relevant advertising. Read what we have to say about AI revolutionizing OOH, with human touch and creativity remaining crucial. We're excited about the creator economy, and driving engagement through trust and diversity. At OUTFRONT Media, we embrace innovation and champion collaboration for global resonance, while keeping sustainability top of mind.

Check out this OAAA article on how Cannes Lions International Festival of Creativity showcased true collaboration, merging insights, creativity, and tech for relevant advertising. Read what we have to say about AI revolutionizing OOH, with human touch and creativity remaining crucial. We're excited about the creator economy, and driving engagement through trust and diversity. At OUTFRONT Media, we embrace innovation and champion collaboration for global resonance, while keeping sustainability top of mind.

Check out this OAAA article on how Cannes Lions International Festival of Creativity showcased true collaboration, merging insights, creativity, and tech for relevant advertising. Read what we have to say about AI revolutionizing OOH, with human touch and creativity remaining crucial. We're excited about the creator economy, and driving engagement through trust and diversity. At OUTFRONT Media, we embrace innovation and champion collaboration for global resonance, while keeping sustainability top of mind.

Check out this OAAA article on how Cannes Lions International Festival of Creativity showcased true collaboration, merging insights, creativity, and tech for relevant advertising. Read what we have to say about AI revolutionizing OOH, with human touch and creativity remaining crucial. We're excited about the creator economy, and driving engagement through trust and diversity. At OUTFRONT Media, we embrace innovation and champion collaboration for global resonance, while keeping sustainability top of mind.