I’ve found myself having a lot of conversations about AI with media companies and creators for the past several weeks. From publishers considering licensing to LLMs to content creators thinking about how different tools might enhance workflows or creative output, my overwhelming sense is that we’ve reached a moment of mass confusion in media. For media companies (from individuals to conglomerates), there is a cascade of questions. Will the output of a model one day destroy my business? Should I wait for a legal or regulatory response? Should I be dealing with these companies? And even if I wanted to, has the ship sailed and it’s now too late? I’ve been surprised by the consistency of questions across companies with different businesses, and in different verticals and sectors. The answer that comes up most is we just don’t know. And as a savvy media exec said recently to me, we need to have a good umbrella instead of just shouting at the rain. Across all this uncertainty, one thing remains clear: as AI becomes more a part of our lives, audiences, readers, and fans are going to be increasingly seeking craft, meaning, and connection. These are things that LLMs can’t quite replicate and as a mass of AI generated content floods the zone of our distribution networks, how will we find these vital and necessary values from the scarcity of authentic stories, information, and entertainment that we turn to? Well, we just don’t know. But, we do know that GenAI platforms need to understand the concerns and realities of creative work and the anxieties very much at play. At the same time, media companies and creators need to find the opportunities to use these tools to deepen their connections and refine their craft. Both are challenges, but there is opportunity if we look for the the creative tools that will enhance and enrich but not replace the people best equipped to be crafting the next generation of creative, meaningful work.
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𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀! 𝗚𝗼𝗼𝗴𝗹𝗲'𝘀 𝗡𝗲𝘄 #𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲𝗔𝗜 𝗕𝗼𝗼𝘀𝘁𝘀 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹! Today, I've got some thrilling updates from Google that could seriously impact the business side of YouTube. Let's dive in and discover the goldmine these #AI features bring to the table. Google is testing two remarkable generative AI features aimed at leveling up the YouTube viewing experience. ➡ Tailored Content: YouTube's long comment threads are getting organized into comment topics using AI. What's in it for business? It paves the way for improved engagement, helping creators understand viewer sentiment and sparking discussions that could inspire new content ideas. These AI-generated topics are pulled from published comments, avoiding those under review or containing blocked words. By offering a streamlined view of what viewers are discussing, creators can curate content that speaks directly to their audience's interests. ➡ Conversational AI: The second feature is a game-changer for businesses on YouTube. It's an AI tool that can answer questions, provide background information, and suggest related content, all without interrupting video playback. This means businesses can offer a seamless, informative experience to their viewers. With AI-driven insights into viewer sentiment and seamless viewer interaction, businesses can unlock untapped potential on YouTube. It's a chance to tailor content, engage with the audience, and stay at the forefront of the digital landscape. So, there you have it, folks! Google's AI-driven YouTube enhancements are a game-changer for businesses. What do you think about these updates for YouTube? Share your thoughts 👇
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🌟 Creativity Catalyst who believes in the power of Video, AI, & Authentic Human Values 🎬 Media Innovator since '71 🚀 Content Marketing Strategist with a nimble virtual team 🙌🏼
I totally agree with Mike Kaput and others, Perplexity is a free, ad-free search engine that’s far more useful and efficient than Google. Check out Mike’s excellent use case example below 👇 and try it for yourself! I’m using it often, on web and in their app.
Perplexity has basically replaced Google for me. One use case where this AI tool excels: Finding great examples quickly 👇 I create tons of content and give dozens of talks... They're way better when they include tangible examples that illustrate the topic. But finding good examples using Google takes me forever. I have to sift through dozens of articles. Way too many of them are out of date. Plenty aren't remotely useful. So now I use Perplexity to source great examples in seconds. In the screenshot here, I got 10 ways brands are using AI in advertising... In about 3 seconds. I've used this time and time again to level up my content. This isn't rocket science. This use case is stupid simple. And yet... It can literally save you dozens of hours per month if you create a lot of content. #ai #marketing #business *** Did you find value in this? If so, share this post with your network and follow me Mike Kaput for more content like this.
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Ideas to turn your website's browsers into buyers | Founder @ Pagetear (Copywriting for SaaS, eComm, and Agencies)
Steal this prompt to come up with 40 content ideas in 4 seconds: Go to your favorite AI tool. Put in: "I want you to do customer research for me. Tell me 10 frustrations, 10 dreams, 10 wants, and 10 fears that my audience experiences related to [topic you care about]. Format the 10 frustrations, 10 dreams, 10 wants, and 10 fears in a structured table. The x axis should be numbered 1-10 and the y axis should include frustration, dream, want, and fear." Now, you have 40 content ideas that are all entirely based on human emotion.
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Tell me, when was the last time you updated your blog? Do you even have one? Blogs are a fantastic way to build a community and share valuable content. It keeps pulling your audience back to your website. However, the use of AI has somewhat grown exponentially. AI offers tremendous capabilities, yet it presents a double-edged sword for some. While it enables many to rapidly produce blogs and posts, this speed and efficiency may come at a cost. Are those using AI considering the readers' interests? Though we appreciate the power and convenience of AI, our primary concern, both for ourselves and our clients, is the reader's experience. We consistently ask, what value will the reader derive from this? Why would they be compelled to read it? We would love to hear your thoughts on this matter. What do you think? #blog #contentcreation #digitalmarketing #growth
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All this AI stuff like Google's SGE is wild and clearly the future. But I def wonder, can AI alone build those deep connections that make people fall in love with brands? I'm leaning towards humans being irreplaceable for compelling, novel storytelling, at least for now. I always think of that Extra Gum ad from years ago showing a couple's relationship set to "Can't Help Falling In Love," and every magical moment involved Extra. Feels like AI has a ways to go before autonomously orchestrating something that resonant. But maybe I'm wrong! If you want to read more about the challenges AI presents for marketers as it evolves, check out this thought-provoking piece that prompted my brainspill. Thanks for dropping this Material!
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Chatting about AI and people wanting to 'hack' the algorithms.... Nope. No can do and honestly, it is just easier to get in and do the work. The social game isn't easy although it seems to look effortless. Reality is, that is generally just the result of good content. Be nice to the peeps in socials doing a good job! 😎 Yes, AI plays a significant role in shaping algorithms on various social media platforms and algorithms for a variety of purposes, including content recommendation, user engagement, personalised advertising, content moderation, and trend analysis. It is how it is now. We need to get on with it. 3 things that are in for 2024: 1) Quality content over quantity. The platforms will reward you for quality content. It is still about high engagement, likes, saves and shares. Think about what you posting, how to engage your viewers and what you want to say. Have your team and community to comment and interact with your posts. 2) Different content for different platforms. If you want to grow your following across platforms, give the people other material and content to consume. Again it will help with the engagement side. 3) Day in the life.... of staff / team and behind the scene style content. The authentic look inside, the relatability of real people and the hard work that goes into the daily. The day in the life of the baller CEO with a flashy car is done. How do you build out content for your socials and platforms? 🤔 Use the AI tools available. Get really granular and detailed about the brand, people and products you are selling, promoting and sharing. Use Chat GPT to ask for a list of pain points for the consumer from the detailed information you put in. Then ask for solutions to the pain points with your product or service. Mix in different pillars of content with education, asking questions, sales, inspiration, connection and community. Map it out in monthly blocks and test and try it. Assess the content performance monthly and see what is resonating with your community. Try it all and know that there is no secret formula. It will change, the information is endless and you will never stop learning in the game of it all. Try to enjoy it! 😅 #socials #content #AI #socialmediamarketing #socialmedia
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Helping Tech B2B owners scale their business and/or exit. Clear direction | Better leads | Scale and/or exit. Design, build, activate and optimize your marketing engine: 1 month | 3 months | 9 months | 18 months
With AI's help, you will soon be able to create just about any content that you can dream up for your business. Posts, articles, images, videos, audio. Any topic, any length. Just because you can do something doesn't mean you should. Say "no" to impostor content - information that doesn't represent your business, your expertise, and your value for your prospects and customers. Here are three guidelines to making disciplined decisions about the content your business will and won't create: 1. Keep your topics focused on what your customers care about and what you can help them with. With AI, you can write about anything. Don't. 2. Focus your content on value-add ideas that is "rightsized" for your audience to absorb it efficiently. Resist the temptation to use AI to fill up your content with empty calories. Don't measure it "by the pound". 3. Take care that your content format stays authentic. You will soon be able to create a synthetic video that looks and feels like the one below - a false "me" pretending to be me. There's a place for synthetic content in any form. Just don't use it deceptively, at the cost of your business's reputation and your customers' trust. Do you agree with these guidelines? Do you agree with being mindful with the AI generation genie? More videos like this: https://lnkd.in/gwXgjRJT #b2bmarketing #marketingstrategy #AIcontent
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Founder at Idea Nation- Technical Content and Documentation Services for Startups and Brands #RFP #UserGuides #content
Interesting? Everyone is implementing AI in one form or another into their products or services. For example, LinkedIn is promoting its AI tool to write a post. What is this double standard going on in the industry, especially #ContentWriting? I don't get why Google has a content-based Gemini, and then de-indexes AI content-based websites. Google should focus on generating revenue, instead of caring about genuine content! Same story with clients. They want quick work, with a rate that is even lower or equivalent for 3rd world countries. Either completely monetize AI-based content, or don't promote it.
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Producer of Brand Stories. Empower companies and creators to grow by co-creating stories in social media. Speak about #BrandStorytelling #Creators #AI #SocialMedia
"Generative AI has the potential to change the world in ways that we can't even imagine." - Bill Gates A couple of years ago, if any of you had told me that we'd be able to craft content on the fly or my videos would talk in 10 different languages that I can't even speak, I would have probably laughed about it. But here we are, ready to welcome the year 2024 with so many new, creative, and efficient ways to help creators tell better stories with Gen AI. From your talking replicas to one-click content repurposing, our latest blog will take you through the top 5 use cases of how Gen AI can help creators grow in 2024 and beyond. https://lnkd.in/gqzS3r88 Have some questions about the blog or want our help in telling stories that matter? Drop us an email and we'll be super-happy to help.
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