Bart Goralewicz’s Post

If you were wondering how AI is affecting Google Search this an insightful update to check out.

The biggest SEO revolution is happening now

While you wait for Bart's next piece on Google SGE, you can read his latest on how Google SGE is impacting organic traffic in various verticals here: https://lnkd.in/gYkj2xYb #seo #sge #googlesge #searchtips #searchstrategy #seostrategy

👉 Google scaled SGE coverage down before the launch. Only 14% of queries return SGE results automatically - 28% of queries return SGE after pressing the "generate' button (forced) - 58% of Google queries have no SGE enabled (up from 9% in February) We are waiting for Google to finalize rolling out new SERP layouts, and we'l publish more data next week at Onely Organic growth through practical innovation & Search Engine Journal Data Source: ZipTie.dev Google SGE launch announcement: https://lnkd.in/gysHhDvm Google SGE features: https://lnkd.in/gP2P7ArQ #google #SGE #ia #gemini #seo #digitalmarketing

🚨 **Google Search Alert!** 🚨 In the last 30 days, Google’s search results have seen a significant change, with queries without SGE results skyrocketing from 31.01% to 62.79% 📈. This means almost double the amount of queries no longer show SGE results! 😮 According to BrightEdge, SGE results have shrunk from 1200 pixels to less than 1050 pixels 📉. Why is this happening? It seems people aren't engaging with SGE results as expected—either due to quality concerns or simply not finding them necessary for their queries 🤔. In the short term, this shift might not impact website traffic much 🚦. But in the long run, as Google improves SGE quality, we’ll likely see it integrated more frequently in search results 🛠️. Expect a balanced approach—more SGE than now, but probably less than its peak 🔄. Stay tuned for these evolving trends and keep optimizing! 🚀

🚀 Google has just rolled out SGE across the United StatesGoogle has rolled out the Search Generative Experience in the US. We've been working on a series of blog posts to help you be prepared for this and retain (or improve) your visibility in Google. 📚 If you need access to comprehensive how-to documents for SGE, just drop a "Yes Mam" in the comments below, and I'll send them your way!

The biggest reason why I think we'll see SGE change significantly is it's impact on Google's revenue. Rolling out SGE in it's current form would have disastrous implications on their bottom-line: 1. Expensive To Serve: SGE results have to be much more computationally expensive for Google to serve to users. If SGE results cost Google 6x-10x more than a traditional search result, that's going to be an enormous cost when scaled across billions of searches. Google has pushed for quite a few elements to keep computational expenses low (structured data, AMP). SGE adds quite a bit. 2. Lower Ad CTR: The current results are extremely slow to load, averaging about 6 seconds. Not only does this create a poor user experience, Google isn't able to serve as many ads that users will click on. I would expect that ad CTR is significantly down in the current experience. 3. Failure To Monetize: A recently study from Tom Capper showed that only 30% of SGE results have ads. Since Google Ads is the biggest part of their revenue, they can't roll out SGE until they've figured out. So from a business perspective, we have rising costs and lower revenue streams. That's not a winning formula for Google. However, the new "SGE Lite" results seem cheaper to produce and faster to serve answers. These new design and rendering features are probably preferable from a business perspective. If you're looking to better understand which features Google might keep, ask yourself "Does that make money for Google?".

Google Search results without SGE jump to 65%, up from 25%: https://lnkd.in/eD5ev4r2

Have you signed up for Google's SGE? It's changing the way we consume information after doing a Google search. 8.5 billion searches happen every day and #SGE will impact engagement on search results. One should get their arms around it before it's too late. I am sharing an informative article that #marketers should check out - link in the first comment. It's a longish article, but the TL;DR is helpful.

SGE - Google Search Generative Experience: Have you tried the new SGE (Google Search Generative experience) in Google Search? I have tried it, and it gives good answers for the examples that I have tried. I still have to get answers to some complex questions and check the answers. PS: What is your experience? Share it in the comments. #seo #seostrategy #googleads #googleseo #aiandml #aiandbusiness #seotips