📝 In the world of direct mail fundraising, where every letter and every word counts, there's a secret ingredient that’s often overlooked: our humanity.
Mistakes? They're inevitable. We're human, after all, and that’s exactly what can make our connection with donors so powerful.
As a fundraiser, I’ve made my share of mix-ups. And here's the thing: donors don’t expect us to be perfect. In fact, they often appreciate us more when we're not. They're giving to a cause run by humans, not faceless entities.
So when errors do happen, face them head-on with humility and a commitment to make things right. No dodging, no deflecting – just a transparent admission and a step toward resolution.
This approach does more than smooth over a glitch. It builds a bridge of trust with our donors, showing them that we value integrity over image.
This level of authenticity not only resonates with our supporters; it also sets the tone for our teams. It fosters a culture where care for our supporters is the heartbeat of everything we do.
So here's to embracing our imperfections and turning every "oops" into an opportunity to show just how much we care. Because in the end, our donors aren’t just supporting a mission; they’re investing in the genuine, hardworking people behind it.
#DirectMail #Fundraising #NonprofitLeadership #DonorRelations #AuthenticityInAction
Founder & Principal at JMF COMMUNICATIONS
1mo👏🏼👏🏼👏🏼