Gong’s Post

MORE PERSONALIZATION = MORE REPLIES Every seller has their go-to personalization strategy. But the ones who most master multiple techniques connect with more buyers and book more meetings. We analyzed more than 30,000 emails and found that when reps use several approaches in a single email, their reply rate skyrockets. This could mean finding relevant information based on the contact, the account, or even their industry. Before you hit send on that next email, think about how you can better connect your message and your offering to the recipient. Your buyer (and your bank account) will thank you.

MORE PERSONALIZATION = MORE REPLIES Every seller has their go-to personalization strategy. But the ones who most master multiple techniques connect with more buyers and book more meetings. We analyzed more than 30,000 emails and found that when reps use several approaches in a single email, their reply rate skyrockets. This could mean finding relevant information based on the contact, the account, or even their industry. Before you hit send on that next email, think about how you can better connect your message and your offering to the recipient. Your buyer (and your bank account) will thank you.

It's no secret to anyone personalized outreach skyrockets replies. But, here's the line that stood out to me the most: "But the ones who most master multiple techniques, connect with more buyers and book more meetings." This means the more ways you can learn to personalize an email (using different company or contact data), the higher chance you have. Here lies the problem... In talking with sales teams - managers want their reps to personalize but there is no effective playbook rolled out. When we ask what the current process or playbook is around personalization, very often we get a blank stare. And, let's be honest - personalizing emails is a hard task to do consistently (or was hard). There are best practices around how to utilize AI to engage buyers (notice I'm not saying how to personalize at scale or how to turn up the volume dial). We're talking connection here - ways to utilize modern technology to engage and connect deeper with your prospective buyer. Imagine a platform with modern and up-to-date playbooks built in to the software that leverages AI to enable your team. Sales outreach experts from day 1. If this message resonates, just say hello in the comments and let's set up time to chat.

MORE PERSONALIZATION = MORE REPLIES Every seller has their go-to personalization strategy. But the ones who most master multiple techniques, connect with more buyers and book more meetings. We analyzed more than 30,000 emails and found that when reps use several approaches in a single email, their reply rate skyrockets. . This could mean finding relevant information based on the contact, the account, or even their industry. Before you hit send on that next email, think about how you can better connect your message and your offering to the recipient. Your buyer (and your bank account) will thank you.

🚨3 WAYS TO AVOID CUSTMER ESCALATIONS - Have clear terms and conditions all throughout your main site and relevant sales/upsell pages - At checkout or when having a new client/customer sign on to your services, make agreeing to the terms MANDATORY upon sign up - wet signatures are king, digital signatures are queen - Reply promptly to email requests/questions/concerns: you would hate to be ghosted if you invested in a service and didn’t hear back from someone you just gave your hard earned coins to. You’re welcome. 😎 Go forth and be great today! … which are you missing from this list? Don’t forget to make those necessary adjustments :-)

Quick tip - Side Note: To protect yourself from trigger leads, you can take the following steps: Opt out of future credit offers by visiting [OptOutPreScreen.com] and signing up to stop the credit bureaus from selling your information as a trigger lead. This process may take up to five days to complete but it will be well worth the effort.

Quick email wins part 2. Most people get this one wrong. Gradually increase the discount amount in your welcome sequence. Now, you're likely asking: But won't this decrease the amount of profit from the sale? Yes, but profit isn't the goal. The goal is to get your customers into the habit of buying from you. Once they spend $10 they'll spend $100 (assuming your product is good). Combine your welcome sequence with incremental discount increases so it looks something like this. Email 1: Discount Email 2: Founder message Email 3: Discount reminder Email 4: Why our products are unique Email 5: Bigger discount Email 6: Customer story Email 7 Bigger discount Etc. Once you have that first sale, you don't have to rely on discounts again. Now you have a new customer who's already bought from you. And these are the easiest customers to sell to.

Emailing your customers from a "No-reply" address is like yelling at them, then running away before they can respond 🏃 Avoid the awkwardness: Here's how to replace no-reply addresses in your campaigns to improve your customer relationships 🤝 https://buff.ly/3OmWkI4

Confused customers don't buy. (I guess that means they're not customers...or at least not repeat customers) The people you're trying to reach are B-U-S-Y, so make things easy on them and let them know what you're all about within 5 seconds of scanning your sales page. That's why the headline and the first few lines on your sales page are so important. It's worth the time or financial investment to make sure it connects with your clients. Book the VIP Sales Page Service and make your next quarter the best yet. https://rfr.bz/l9kysks