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80% OF DATA IS UNSTRUCTURED Here’s what we mean: Data exists across different systems, locations, and sometimes, formats and versions. Emails between customers and sales reps. Feedback in spreadsheets. Call notes on a shared doc. (Chaotic. 😵💫) We all know AI can help, but how do you actually get started? 1. Get the data right. Data lives beyond the obvious places, and often without business context. But without access to this data, any analysis will be incomplete. 2. Translate unstructured data into structured data. Even the simplest business questions start with correlating discrete, structured values. 3. Know that LLMs won't perform magic. They’re not built for classification tasks, which are the mechanism for converting unstructured data to discrete values. Gong CPO and co-founder Eilon Reshef shares his tips on how to unlock business value from your data today in the latest publication of The Edge. Check it out here: https://lnkd.in/gfpXF_sf

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