2024 is shaping up to be a very big news year. With big events like the Olympics and US presidential election, we get asked all the time — what are some dos and don'ts to keep in mind in order to stay policy-compliant with our ads and posts on different social media platforms? As we've invested significantly over the years to create an internal process and team dedicated to our policy compliance, we thought it would be beneficial to share some of our best practices: Stay Policy-Savvy: Regularly review Meta's ad guidelines, especially during key events like an election year. Set a quarterly review and Google alerts for relevant news about platforms’ policy changes. Match your creatives to the audience: We've learned that reaching the wrong audiences with the wrong messages may lead to more users reporting/blocking ads, resulting in higher disapprovals and longer review time for your ads. Tailor ads to resonate with your audience's interests while avoiding contentious topics. Quality Control: Uphold content quality standards with compelling visuals and engaging copy. Low-quality assets like unclear images can lead to disapproval flags. Consider the Entire User Experience: Disapprovals can be also based on poor user experience on the landing page, broken links, and even an unusually high bounce rate. Monitor & Adapt: Keep an eye on disapproved and flagged ads frequently (and even daily) at the height of a high-profile news event. Quick reactions and adjustment can make a huge difference.
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Yesterday, we hosted an incredible virtual roundtable with leaders from the publishing world. The conversations were nothing short of inspiring, revealing groundbreaking innovations and deep collaborative efforts shaping our industry's future. A heartfelt thank you to all participants for sharing your invaluable insights! 😃
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Great networking opportunity this week! 👏 Join Keywee and industry leaders at our 2024 Summer Roundtable event! We hope to see you all there on June 27th at 12pm ET. RSVP link here: https://lnkd.in/gA2SrqGk
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As Memorial Day approaches, digital publishers, it's time to gear up for the summer surge! 🏖 🚀 Memorial Day isn't just about honoring our heroes; it also signals the kickoff to a season of increased consumer engagement and purchasing power. 😎 Here's how you can prepare: 1️⃣ Content Calendar Overhaul: Revamp your content strategy to align with summer-themed topics, from outdoor activities to travel guides and seasonal recipes. Tailor your editorial calendar to capture the essence of summer and resonate with your audience's interests. 2️⃣ Optimize for Mobile Experience: With more people enjoying the sunshine and on-the-go adventures, ensure your website and content are mobile-friendly. Smooth navigation and fast-loading pages are essential for capturing and retaining user attention. 3️⃣ Leverage Visual Storytelling: Summer is all about visuals! Invest in high-quality imagery and videos to captivate your audience. Visual content tends to perform exceptionally well during this time, so make sure your visuals are engaging and shareable. 4️⃣ Seasonal SEO Strategy: Update your SEO strategy to include relevant summer keywords and phrases. Whether it's "Memorial Day deals" or "summer essentials," optimize your content to rank higher in search engine results and attract organic traffic. 5️⃣ Promote Seasonal Sales and Promotions: Memorial Day weekend is synonymous with sales and promotions. Partner with brands to feature exclusive deals and discounts on your platform. Highlighting these offers can drive traffic and boost revenue for both you and your partners. 6️⃣ Engage with Your Audience: Foster community engagement by incorporating interactive elements into your content, such as polls, quizzes, and user-generated content campaigns. Encourage your audience to share their summer experiences and create a sense of belonging. 7️⃣ Stay Agile and Analytical: Monitor real-time data and analytics to track the performance of your summer-themed content. Identify trends, capitalize on emerging opportunities, and adapt your strategy accordingly to stay ahead of the competition.
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On Thursdays after work, the Keywee team swaps spreadsheets for slam dunks as we hit the court for some basketball fun! 🏀 Partnering up with Anyword adds an extra dash of excitement to our game nights.
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In the fast-paced realm of journalism, staying ahead of the curve is essential. Learn how our innovative tool can enhance your breaking news coverage, driving engagement and growth: Dive deeper into the topic by checking out our latest blog post on our website: https://lnkd.in/eKcVDSNg
The Power of Being First: Why Breaking News Paid Distribution Works
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