Globe Life Family Heritage Division - Koch Agency’s Post

For those who have been connected with me for a while, you will know that I like to write a blog or two (158 to be exact!). But lately, it's been difficult to get the time and focus to keep this consistent so I had a genius idea - hire myself! When I say myself, I really mean hiring my own agency to run my brand, just like I would for a client. This avoids the cobbler shoe cycle of putting clients before yourself that most small business owners face, ensuring it gets done. So as of this month, we will be launching my brand new blog - Industry Insights. Each month I will write about one industry that we have had some experience with and share our marketing and branding learnings with my community. This month I will be talking about Vets after meeting some very cool guys who are working in this space. We had some insightful conversations and so I wanted to capture the lessons while they are hot in my mind. I would love your feedback on our first blog next week and if you would like us to feature your industry, just message my personal brand manager Tiana (tiana@socialstar.com.au).  #personalbranding #marketing #industryinsights #veterinarians

A whole 365 with Lauren Clemence! 🧡 We are so appreciative of your service-oriented mindset. The connections you cultivate with clients are invaluable to them and our team. Here's to many more years. #TheJamesAgency #Advertising #AdvertisingAgency #ClientServices #AccountManager #ProjectManager #Workiversary #Anniversary

We changed the narrative and saved some of the world. A brand strategist can solve global problems! It's true. In the past 5 years, I have worked on projects focusing on animal welfare, to world peace. But you must wonder how does branding play a role here? Do I come up with coy messing and make everyone laugh and solve the issues? Nooo. (Only happened once at my therapy session 😂) Brand Strategy helps you not just identify what your true vision is, and how far it can extend. But it has helped founders understand the real problems they need to address and how to solve them. Discover their user journey and how they can address challenges along the road. See how they can communicate and connect with their users. Scale Their Business Model and so much more. So when it comes to animal welfare, we get to redefine welfare, create better awareness for our cause, create a better retention model, onboard more users, change the narrative, and scale our impact while also being profitable. The reason behind it all is brand strategy, as it repositions the narrative, understands the market challenges, addresses them and communicates it with every aspect of your business and vision. This and so much more can help you change the conversation, be seen differently, connect and vibe differently. Your vision shouldn't just be a desire. It can be achievable when you have the right direction! Let's pave that road. Apply to work with us! Always, Arcui #brandstrategy #branding #vision #visionaryleadership #impactdriven #profitforcause #impact #brand #consultant #dogs

🌾 Championing the Farm Life: Where Hard Work Meets Fulfillment 🐄🌟 Life on the farm has been a whirlwind of rewarding challenges, where the wheels never stop turning, and the satisfaction is beyond measure! From dawn till dusk, I dive headfirst into the fields, nurturing crops and caring for our lovely farm friends, knowing that every drop of sweat brings abundant harvests. This full-scale job may devour weekends and holidays, but it generously sprinkles everyday moments with fulfillment and joy. Witnessing nature's wonders, feeling the earth beneath my feet, and cherishing the simplest pleasures of rural life are priceless gifts that keep on giving. Sure, the farm life might not be the traditional path, but it's the road that leads to my soul's contentment. And guess what? The tenacity and resilience honed on the farm directly translate into unyielding dedication as an Account Manager in the dynamic world of advertising and marketing. So, to all the visionary recruiters in the advertising industry, consider having a farm-fueled dynamo on your team, ready to sow the seeds of success and reap bountiful rewards together! #AdvertisingEnthusiast #HardWorkfulfillment #CreativityUnleashed #remoteworker #CitytoCountry #FulfillingChallenges #AccountManager #ProjectManager #pmo #openforwork #Werbung

Here at Animal Friends, we’re passionate about providing our colleagues with opportunities to embark on new adventures internally, whether that’s taking on a different role in their current department, or diving into a new area of the business. We recently caught up with Bobbie Dickinson, who took an exciting step in her career at Animal Friends at the beginning of 2024 when she took on her new role of Complaints Team Leader. Congratulations, Bobbie!   Can you tell us a bit about your Animal Friends journey so far? "I joined Animal Friends in 2020 as a Retention agent, progressing to a Senior role in the Sales department; I then moved back to Retention as a Senior. Over the last year I worked as part of a team helping to train new starters before their official move into their departments before I applied for the Complaints Team Leader role in January 2024."   What attracted you to the role of Complaints Team Leader? "I wanted to experience something new at Animal Friends; this role gives me lots of insight into different departments across the business and offers plenty of opportunity for further progression."   What advice would you give to a colleague looking to take the next step in their career? "Don’t be afraid to reach out within or outside of your department! You may not know everything straight away, but it can be learnt and the skills you already have can be used across departments. Take any opportunities that arise, get involved, and always be open to keep learning!"   #LifeatAnimalFriends #AnimalFriendsInsurance #CareerMove #NewRole 

Call me "Woo Woo," but Orchid Holistic Search is natural products industry's intuitive matchmaker. 🌺 During Expo, I had the pleasure of meeting and interviewing Orchid's clients. Each executive had distinctively unique experiences but there was one theme that tied them all together: Culture. So what are they all looking for and how has Orchid been an asset to successful client/talent marriage? "Ruthlessly effective. An amazing curator, not just of talent but culture for our company." - Paul Voge, Aura Bora "Not diversity as in color, but diversity of thinking, diversity of experience, diversity of culture. It was important they were able to see that." - Jagatjoti Singh K. | Starwest Botanicals, Inc. "A culture fit was so important to me. Not just finding someone who can do the tactical of what needed to be done but someone that was really going to fit into our family." -Jessica Mulligan, Winged Wellness This next level awareness and knowing is what Orchid brought to the table with lasting, life-changing results: "I'm so grateful because it's actually changed my life." -Ayla Barmmer, MS, RD, LDN, FullWell "Having someone like Angela who has the network she has and that deep sense of knowing when something is right, what a gift it is to your company." - Angela McElwee "Better than I could have ever hoped for." -Kerry Song, Abbot's No on, not even you can speak about your company with the perceptiveness that your clients can! Is it time to talk about building your testimonial collection? Sweetstory Media 🎥 Angela Marturano, Matt Marturano, Julia Gonser #testimonials #clienttestimonials #evergreencontent

It’s time for an IDENTITY CRISIS A strong mission is the foundation of your brand that will be carried across your website, email, and social platforms. Simply put: ➡️ strong mission = compelling brand ✅ ➡️ compelling brand = clarity among audience 😌 ➡️ clarity among audience = animals find furever homes 🐈 1️⃣ What do you EXIST for? 2️⃣Does this REFLECT what we care about? 3️⃣Is the problem one you are PASSIONATE about solving? 4️⃣How are you DIFFERENT from everyone else? Check out the link in my bio to learn how I can help you create the mission and brand you need! 😉 #branding #webdesign #animalshelters #animalrescue

"Help! We've accidentally put a dog's dangly bits on the front of our Spring/Summer brochure...!" Not something you read on LinkedIn every day, but this is a genuine email I once received from a client. Last week, I was sharing #crisiscomms stories with a fellow PR professional and it made me think about all the scenarios I'd experienced during my years. Unsurprisingly, this one stands out as the most memorable client email I've ever received. The brand had used a puppy within its product photography and, unfortunately, it was very pleased to be part of the brand's marketing... too pleased. The design department had missed this in the editing stage and the brand - a major fashion retailer - had unknowingly sent all its customers its new brochure with the dog's bits on the front. The faux pas hadn't gone unnoticed by a growing number of customers, who had taken to social media to share the image. Soon after, The Daily Mirror got hold of the story and shared it online. Luckily, the brand saw the funny side and was able to use humour to resolve what could have potentially been a big 'cock up'. This is a prime example of how humour can be an effective tool in all communications. In the right scenario, it can also be used in crisis comms (a prime example is the Aldi Vs M&S 'Caterpillar Wars' court case). The brand issued a light-hearted and self-deprecating response; laughing at the mistake. This strengthened customer relationships and won the retailer a legion of new fans. A perfect example of turning a crisis into a success story! *Puppy image included because apparently baby animals get more likes on LinkedIn (remembering to blur bits out - not making the same mistake twice). #crisiscommunications #brandmarketing #lighthearted #thoughtoftheday #consumercomms #consumermarketing #marketingideas #storytime #throwbackthursday #ilovemyjob #NationalPetDay

Let's debunk a myth: Career success isn’t just about your paycheck, the titles, or the fancy equipment in the clinic. It’s about YOU 🫵🏼. Ever wondered what makes a post about veterinary careers go viral? I did a deep dive into LinkedIn analytics to discover some golden nuggets: 🤔The WHY matters: Vets don't just want to know what they'll be doing. They're drawn to posts that express the deeper mission and purpose behind the job. Think less about the journey (the flight) and more about the destination (the holiday). The WHY is your beach sunset and cocktail, not the airplane ride. 📑Personal Stories Resonate: The most impactful posts often revolve around authentic personal experiences. Your story – the good, the bad, the transformative – is a beacon for others navigating the same path. 🌐Connection is Underrated: Whether it's attending conferences or everyday clinic life, the power of genuine connections can't be overemphasized. People value posts that emphasize community, learning from one another, and growing together. So, if you're a veterinarian, a recruiter, or anyone in the industry: Let's shift our focus. From ticking boxes and job descriptions to stories, purposes, and connections. Let's redefine what success looks like in the veterinary world. And for those vets seeking more from their careers, remember: it's not about conforming to others' expectations. It's about carving out your unique path and story. One that aligns with your WHY. Thoughts? Would love to hear your insights below! 🚀 #veterinarycareers #successdefined #authenticstories

"I have a keen interest in.... ED&I / L&D / Wellbeing"... (or another job role). You often see job seekers sharing this information about themselves on their LinkedIn profiles and CVs. ‘A keen interest’. From a candidate branding perspective, having 'a keen interest' isn't a particularly convincing or inspiring message. It's not a great differentiator. Some one might have a keen interest in baking, gardening or football - it doesn't necessarily make them a great baker, gardener or football manager. Just something to consider if you're job searching at the mo. #hrcareers #hrrecruitment #engage #inspire #TheEngagementEffect