News Alert Dove CMO and 'Real Beauty' Visionary Alessandro Manfredi Departs Unilever continue to read for free Global Cosmetics News https://lnkd.in/eEFPJq3F
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Editor, content writer, journalist, copy editor, publisher. Writer: SEO, business, lifestyle, news, B2B, B2C, digital, social.
L'Oréal dominates the global beauty scene as its brand value soars French cosmetics giant has a brand value approximately 80% higher than its closest rival, new Brand Finance study reveals. #brands #branding #brandvalue #brandmeasurement #brandstrategy #marketing #marketingstrategy #beauty #cosmetics #marketingresearch
L'Oréal dominates the global beauty scene as its brand value soars - African Marketing Confederation
https://africanmarketingconfederation.org
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🚀 Passionate and Creative Fine Jewelry Professional | Lead Merchandiser | Designer| Consultant | Product innovation lead | MASTERS IN FASHION MGMT RBS '23-'24 | B.DES. NIFT '2008-'12 | INSIDE LVMH| GIA | Luxury
POWER OF PACKAGING AND REBRANDING! A compelling case study worth studying…
How do you align a legacy, accessible cosmetics brand with the soaring aspirations of trend-savvy buyers? Our rebranding efforts transformed Blue Heaven Cosmetics to deliver a world-class brand experience that built brand differentiation and shelf preference for the products. The result? A trusted brand that doubled its revenue in two years. Big thanks to Jayanti Choudhary and the Blue Heaven team for the inspiring ambition and unwavering support.
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Brand parity reloaded: blue lip care everywhere! A few years ago, BBDO Consulting (now Batten & Company) published the Brand Parity study series, highlighting the problem of brand interchangeability. Despite Sunday speeches, nothing has changed. Labello and Nivea from Beiersdorf and Vaseline from Unilever offer the same product under three different brands, with the same feel and look and the reference to ORIGINAL. Yes, Nivea has completely replaced the Labello brand in the UK after a long time, i.e. Nivea is available in the UK and Labello in Germany as a lip care brand. But what should the authentic core of a brand be if only the surface is changed? And how is Nivea supposed to differentiate itself from Vaseline if both brands use the same codes? As a brand expert, I am a bit confused and frustrated. I can understand better and better why consumers can live without a large proportion of classic brands.
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Co-founder & CMO @Akinna Milano (Looking for Seed Funding) | EDHEC MSc Marketing (Luxury & Fashion) | Ex-Whirlpool, Coty, Lactalis, LG Electronics
Ever wondered what it feels like to study Marketing Management at a European Business School? My answer is "It feels like FUN!!!" (special focus on the capitals). Throwback to the 4 year old live project with L'Oréal for the Brandstorm Challenge 2020, when we worked on a concept called “Wander Wipes” - an easy and convenient way to carry your favourite Vichy Laboratoires cosmetics products during travel in the form of masks and wipes, customisable through an app platform in the comfort of your home and printable through selective distribution at Travel Retail. ✈️ 🧳 #luxuryindustry #marketing #travelretail
Wander Wipes - L'Oréal Active Cosmetics
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The Consumer Playbook for Today's Leading Brands: What It Truly Means to Be 'Consumer-First' Terms like "user-friendly," "consumer-first" and "customer-centric" have become buzzwords across industries in recent years. From pharma to fashion, today's great brand leaders all understand that taking an audience-first approach to developing and selling products and services is critical to their company's success. Consumers are becoming savvier when it comes to selecting the items they need in both their personal and professional lives; they are not only carefully vetting specific products and services, but also the brands behind them. https://lnkd.in/eJb3EBbA
What It Means for Brands to Truly Be 'Consumer-First' | Entrepreneur
entrepreneur.com
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𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐬 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭 𝐭𝐨 𝐑𝐞𝐚𝐜𝐡 𝐔𝐒𝐃 𝟓𝟔.𝟕𝟒 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐛𝐲 𝟐𝟎𝟑𝟎, 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐚𝐭 𝐚 𝟓% 𝐂𝐀𝐆𝐑 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐅𝐑𝐄𝐄 𝐒𝐚𝐦𝐩𝐥𝐞: https://lnkd.in/g7Qh_wkX The global 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐬 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭 is set to flourish, with an anticipated value of 𝐔𝐒𝐃 𝟓𝟔.𝟕𝟒 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 by 2030 with a 𝟓% 𝐂𝐀𝐆𝐑, according to a detailed report by Next Move Strategy Consulting. The rising consumer preference for high-quality products and changing lifestyles such as using customizable beauty products and partnering with fashion influencers that promote cosmetics products encourage the producers including Bella Vita and Premji to invest in their cosmetic production. Moreover, enhancement of several manufacturers such as Estée Lauder, Revlon, Avon, and L'Oréal that highly fragments the beauty and personal care market are fueling the market growth globally. 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭 𝐩𝐥𝐚𝐲𝐞𝐫𝐬 such as Amcor, Albéa Group, and Aptar are at the forefront of innovation, offering a wide range of packaging solutions. 𝐍𝐨𝐫𝐭𝐡 𝐀𝐦𝐞𝐫𝐢𝐜𝐚 𝐡𝐨𝐥𝐝𝐬 𝐚 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐡𝐚𝐫𝐞 & is the largest producer as well as exports its cosmetics products in large volumes in most parts of the world. #cosmeticpackaging #packaginginnovation #marketresearch #industrynews #pressrelease
Cosmetics Packaging Market to Reach USD 56.74 Billion by 2030, Growing at a 5% CAGR from 2024-2030
whatech.com
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Recently we helped Slovenian cosmetics brand Derma-Luxe evolve into Active Luxe Cosmetics. ✨ The client wanted to merge two brands under one roof, and Active Luxe was born bringing active growth and active care to customers. 🤍 We started with the idea of being constantly active, changing, and growing - consumers as well as the brand itself. That idea was intertwined through the brand story and all its elements. 🌿 #experiencerebranding #experienceten #rebranding #brand #brandguide #storytelling #branddesign #digitalmarketing
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Investing in the #CosmeticsIndustry offers more than just #beauty—it's a lucrative opportunity to tap into a thriving market with endless possibilities for growth. Did you know that the global cosmetics market is projected to reach over $800 billion by 2025? Innovative and successful brands like Fenty Beauty, Glossier, and Kylie Cosmetics have revolutionised the industry, showcasing the potential for bold ideas and creative marketing strategies to capture consumer attention. With increasing demand for natural, #sustainable, and #inclusive products, there's never been a better time to explore #BusinessOpportunities in this dynamic sector. Opportunities await you below ✨ https://lnkd.in/e26dzRUH #BusinessesForSale #BeatuyIndustry #InvestmentOpportunity
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https://lnkd.in/e5-8bkJP Unilever to acquire haircare brand K18 CPG conglomerate Unilever, pending approval. Terms of the deal, which is expected to close in the first quarter of 2024, were not disclosed. K18 was founded in 2020 by Suveen Sahib and Britta Cox, and launched with a single leave-in conditioner made with its proprietary K18 Peptide treatment that gained traction on platforms like TikTok as well as among professionals. Unilever, in a statement, lauded the brand as a “pioneer of using social media to educate and engage consumers about the science of hair”. It’s since expanded its line to six products, including a shampoo and hair oil. The brand’s fast growth made it a prime M&A candidate for the beauty industry. Analysts say potential acquirers are seeking out companies that specialise in biotech with strong hero products that break through the noise in a crowded industry. Per estimates, around 700 brands in beauty are poised for acquisitions over the next several years. M&A is a favoured exit strategy for beauty brands; Olaplex, also known for its science-backed haircare and hero products, went public in 2021 and shares have dropped 89 per cent since its listing. K18 will sit under Unilever’s Prestige category, a focal point for growth for the company.
FUTURE FILTER
future-filter.com
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If you love skincare, you would know the iconic brand Dermalogica 🧴 Dermalogica is using Tracksuit to measure and strengthen brand positioning and get an overview of consumer behaviour in the competitive skincare category. Tracksuit's data shows that in AU, Dermalogica is perceived as 'innovative', 'scientific', and 'modern'. By using Tracksuit to track competitor brands, Dermalogica Australia Head of Marketing Michiel Tops can get insight into new players who are growing, which helps avoid any blind spots 🔍 Iconic brands are also built over the long-term. Seeing as Dermalogica is a 37-year-old brand, Michiel says a lot of the original components have stayed the same since conception 👇 Check out our full case via the link in the comments ✨
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