Glenn Boyet’s Post

With the rise of CTV and streaming, it is easy to think linear TV for political advertising doesn't matter as much as it did. Find out why this is absolutely not the case in this month's latest blog by our own Steven Ullman. https://lnkd.in/gp5SBmRH

As more viewers cut the cord, many advertisers are following suit. Connected TV (or CTV) allows brands to reach people on major streaming platforms like Hulu.   Hear from Senior Digital Strategist Emma Tucker on how CTV can provide businesses with a more strategic approach to digital advertising.

📊 Factoid 1/5: As streaming video services have raised subscription prices and rolled out lower-cost ad-supported tiers, more consumers are expressing their preference for watching ads to save money. The results from the latest wave of our TV Advertising study show most consumers will choose a lower cost subscription with ads over ad-free options.

Even the official numbers show what we have guessed so far, that the number of traditional TV subscriptions is slowly but steadily falling, replaced by streaming. Downregulated ad blocks can even speed up the process, why? - details by clicking on the article below... --------------------------------- #traditionaltv #streaming

I have spoken to digital agencies that said they thought about utilizing OTT & CTV, but heard it is expensive. It is not. I have spoken to direct advertisers that said they would love to run on streaming services and apps, but heard it is expensive. It is not. If you are interested in reaching the streaming TV audience, cord cutters and cord nevers, but worried about cost, let's talk! #ott#ctv#ottplatform##ctvplatform#dsp#streamingTV

How are you still not including digital in your TV buy? It's becoming increasingly important for advertisers to combine both traditional TV and streaming in their video #advertising strategy. Check out Effectv's #TVViewership Report for more campaign insights. https://comca.st/3NCJWTA #EffectvEmp

TV streaming hit a huge milestone in 2023: Linear TV fell below 50% of total viewing in the US for the first time. Meanwhile, streaming reach broke records. Read Roku’s 2024 predictions to learn why more advertisers will cut the cord next year. https://lnkd.in/dBYWkYvC #Streaming #Advertising #Predictions

CTV viewers more likely to watch streaming ads. Connected TV viewers have a 13% higher attention index than when watching linear TV and 74% more co-viewing, per a TVision survey commissioned by LG Ad Solutions. The study also says that 88% of respondents co-viewed streaming while 54% say they paid as much or more attention to CTV commercials. TV Tech (9/21) http://ow.ly/qMoA104Vcac

Interesting to see - UK broadcasters develop free digital TV service to take on streaming - I’m really excited to see how new ad models will be introduced and whether as a digital agency we can get involved. 15 per cent of us do not plug our TVs into an aerial — we apparently prefer to use broadband to watch via apps such as Netflix and iPlayer — but that this number was forecast to grow to 50 per cent by the end of the decade. Sign of the times… READ 👇 https://lnkd.in/g9TZ5jJc #TVAdvertising #StreamingAds #ConnectedTV #AddressableAdvertising #SmartTVAds #DataDrivenTV #CrossPlatformAds

More TV is officially consumed via streaming services than Cable. Arb on this is big because big bugdets have not started shifting there yet. Whether it’s Youtube TV (aka google ads) A company like vibe(dot)co or something similar. It’s definitely something to lean into. Tested some QR code ads like that one from the superbowl ad a while back and it’s ripping. Recommend for anyone looking to test new placements. #digitalmarketing #marketing #paidads