Girolamo Di Cresce’s Post

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Vice President and General Manager EMEA @ The Estée Lauder Companies Inc. | Haircare and Make-up

Well done Ellen Marie Johansen and Ulf Schjerpen! A great example of exceptional collaboration!

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What a Year for Aveda in the Nordics 🌟 We are thrilled to celebrate an incredible year of achievements and recognition for Aveda in Scandinavia! Winning Awards and Recognition: - Winner at the #SwedishBeautyAwards for Best Shampoo & Conditioner of the Year 2024 - Winner at the #SwedishBeautyAwards for Best Styling Product of the Year 2024 - Winner at the #NorwegianCosmeticsAwards (NCA) for the Prestigious NCA's Sustainability Award 2024 - Winner at the #CostumeAwards 2023 for the Best Hair Care Series, voted by consumers - The Aveda-exclusive #MonarchyStudio AS won the 'Hair Salon of the Year 2024' at 'The Oscars for the Hairdressing Industry in Norway', Beauty is Business (NORSKE FRISØR- OG VELVÆREBEDRIFTER) - The Aveda stylist #IngridFossum was honored as the 'Hair Colorist of the Year' for two consecutive years at Hår1, highlighting the exceptional quality of our Plant Power Vegan Full Spectrum Hair Color - Plus numerous nominations. Our success is not just a testament to our brand and team, but most of all to the incredible Aveda stylists throughout our network in #Scandinavia. They are the heart of Aveda and true day-makers for others. While our dry shampoo styling product #Shampowder has gone viral on TikTok, with an incredible +600% growth, we are also celebrating the huge success of the launch of #BeCurly Advanced. This product has been warmly received and is selling exceptionally well in our salon channels, thanks to fantastic social media campaigns and strategic marketing. "This year has been monumental for Aveda, showcasing our professional authority and solidifying our position as the leading natural salon brand. Our commitment to sustainability and profitability has earned us industry recognition, and we continue to be a love mark for consumers. Our #growth is rooted in nature, and we have been a plant-powered force since 1978. We share this success with all the amazing Aveda hairstylists across Scandinavia who embody the spirit of Aveda every day. We are expanding in various channels – including salon channels, online platforms, and direct retail, driving increasing sales and reaching more customers." - Ellen Marie Johansen, Brand Director Let's continue this journey together, celebrating our prestige, sustainability, and the plant power that drives us forward. Here's to more growth and success in the coming months! Aveda, The Estée Lauder Companies Inc. #Aveda #Sustainability #AvedaStylists #Scandinavia #WeAreOneNordic #AvedaNordic

  • Costume Awards in September 2023
  • Swedish Beauty Awards in April 2024
  • Norwegian Cosmetic Awards in May 2024
  • Monarchy, the winner of 'Hair Salon of the Year 2024'
  • Be Curly Advanced launch event in April 2024
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Ellen Marie Johansen

COO I Brand Director I Global leading brands l Elevating beauty standards across Scandinavia with Aveda & Bumble and Bumble

3w

Thank you Giro 💚

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