LOOKING TO EXIT YOUR BUSINESS?
Started working on your financial, operational and legal due diligence? Is your M&A Consultant on-board to help you pack it up?
I've had several very interesting discussions with business owners that are ready to exit their businesses and with M&A consultants that help them through the process.
Interestingly, not one of them mentioned the need to also clean up and focus on brand equity and marketing solidity, or what I'd like to call working through the 'Brand & Marketing Due-Diligence' aspects of the M&A process.
Not one.
Why is this important though?
To a potential buyer, BRAND EQUITY is about presence, consistency, clarity, wide placement & acceptance, class, audience clarity, positioning etc. This applies for forward and backward commercial planning.
MARKETING SOLIDITY is about clear & sensible in-process go-to-market plans/tactics, clear use-cases, a strong sales pipe, a low churn rate, an acceptable CAC and so on.
Wouldn't these really matter to a potential acquirer? Of course it would. It must!
Let me offer more on these.
Here're are 5 branding and marketing essentials (I can list many more, but those are for another time) to work on that can bowl over a potential acquisition suitor and show him that you've got this space covered superbly:
1. Strengthen Brand Identity: Ensure the brand is well-defined and consistently communicated across all channels. Invest in marketing efforts to enhance brand recognition and loyalty.
2. Expand Customer Base: Diversify the customer base to reduce dependency on a few key clients. Highlight customer satisfaction and loyalty metrics to potential buyers.
3. Optimize Product/Service Portfolio: Ensure the product or service offerings are competitive and aligned with market demands. Consider innovations or improvements that can add value.
4. Nail Market Position: Increase market share through strategic initiatives such as partnerships, acquisitions, or geographic expansion. Highlight the company’s competitive advantages.
5. Customer Testimonials and Case Studies: Collect and showcase positive testimonials and case studies from satisfied customers. These can provide tangible proof of the company's value proposition.
If you need more on how I can help you on this front, reach out! Let's do coffee and sandwiches at the Raffles Hotel Singapore and I'll be happy to share more on why this needs to make sense for you and your business as you prep for your exit.
Best
#duediligence #m&a #acquisition #sellbusiness #raffleshotelsingapore #afternoontea #exitstrategy #businesshelp
Co-Founder & CEO - Sowind Group Maisons Ulysse Nardin & Girard-Perregaux
1moCongrats to all Sowind Group, Ulysse Nardin and Girard-Perregaux teams !