1 year of angel investing - and the verdict is in.
Thankful to the Ada team (Xun Ning Choong Diarra Smith Matt Penneycard Francesca (Check) Warner Camila Zattar) & peers (incl Tsolmon Finch Alina Klarner Marla Shapiro Dama Sathianathan Andrew Brisbin David Newman Edwina Johnson Dustin Shay Gabrielle Morgan Mariama Boumanjal & so many more!), who have all helped me to complete a life-changing year as an Ada Ventures Angel Investor.
There is a lot to say, about the process, the privilege, the pressure to perform, the responsibility to protect our founders and grow their ideas, and so much more. But instead, I'll introduce some of my investments:
✅ Myserene Ltd (https://www.myserene.io/) financial behaviour biomarkers, led by Savannah Price
✅ TAZAAR (https://www.tazaar.io/) digital logbooks for premium products, led by Lisa S.
✅ Cogs AI (https://www.cogs-ai.com/) neurodivergent-centred mental wellbeing, led by Zareen Ali
✅ Upgreen (https://lnkd.in/e48s_-9Y) decarbonisation for commercial buildings, led by Puja Balachander
Introducing more soon!
With gratitude to every team for trusting me to join their journey so early. Special thanks to co-investors, incl Izzy Obeng & Michael Tefula
And as this is LinkedIn, some lessons learned...
It was hard. And not in the ways I was expecting:
▶ Instead of deal flow being a problem, more immediate concerns were managing that deal flow and crystallising my pipeline qualification process and due diligence speed. I still haven't worked out the "Scouting" part.
▶ Instead of finding co-investors and understanding market signals, I had to get focused and loud about following my instinct on a founder and shutting out the distracting members club vibe that VC can carry you away on if you're not careful (Terri Burns writes about taking the "heat" out of the system, and I highly recommend)
▶ Instead of being an A+ student with the best researched deals, I had to shoot my shot and mess up. Continually. Embarrassingly. And then go and face those same investors and founders again. And do better. (Highly recommend tracking all of the deals you lose out on & seeing how well they are doing now!)
▶ It's NOT HARD to allocate capital to new founders and ideas you believe will shape the future. Venture capital money talks louder than other investments. It sets the direction for almost every other asset class, so stay true to the "first risk" principle and not invest in repetitive variations of the things that have come before.
▶ Your investment thesis is...great, I guess (see comments below, so you can compare it with the actual investments I ended up making!). But there is a profound difference in thesis investing out of a Fund for portfolio construction, and needing to be opportunistic when the right deal presents itself as an Angel.
Thanks to my BMW Foundation Herbert Quandt & Village Capital families where the "vc stuff" all started, & Hazel Blears, Sonali Siriwardena & Kimberly Gire for their bold leadership.
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1moCongrats