Giant Food’s Post

Diageo are proud to have partnered with @Waitrose to introduce bespoke areas for low alcohol and alcohol-free drinks across 253 stores in the UK, making it easier for shoppers to find Waitrose’s full range of over 70 low and alcohol-free drinks, increasing shop space by 60%. Demand for low alcohol and alcohol-free drinks continues to grow at a rapid pace, driven by fantastic new innovations within the category, including Guinness 0.0, Gordon’s Pink 0.0 and Tanqueray Sevilla 0.0, however barriers still exist when it comes to finding and understanding the options available, in fact research found that seven out of ten shoppers struggle to find alcohol-free and low-alcohol options. Diageo has a long-standing commitment to promote responsible drinking and this partnership demonstrates what is possible when brands and retailers work together to overcome barriers and enable greater consumer choice and experience. #lowalcohol#alcoholfree#Diageo#Waitrose Dharmesh Bhudia Nichola Joyce John Vine Kathryn Sarah Holland Nicola Jones Karl Thornton Amy Hall

Just under 14 hours to get your entries in to the Free From Christmas Awards! Reasons to enter: 🖤 We announce the medallists with time for winners to shout about their achievements in the run up to Christmas! 💛 Entering demonstrates a strong belief in your brand, which instils consumer confidence. 🖤 We are the ONLY UK award dedicated 100% to free from food and drink. 💛 Our logo helps consumers identify safe and quality products, offering reasons to try something new. 🖤 Every product is judged by a carefully curated panel of experts and feedback is available on all entries. 💛 Entrants are supported across our social platforms with a combined following of over 18k. 🖤 Our awards allow for genuine competition between smaller independent brands and the supermarkets and national retail brands. 💛 We take great pride in ensuring - with our blind judging sessions - that 'big' and 'small' really can compete on a level playing field. 🖤 And small, independent brands win just as many medals as the larger brands (and sometimes more)." https://lnkd.in/eegxUUPK

99% of shoppers who buy no/low alcohol drinks also purchase alcohol: Kantar research shows that 99% of shoppers who have bought alcohol-free and low-alcohol drinks in the last year have also purchased alcohol, and around half are switching between alcohol and alcohol-free options on the same occasion. Hospitality Inc are on premise specialists, advising and supporting both hospitality and FMCG brands on sales, marketing, commercial, consumer activations and operations. Hospitality Inc provide brand representation across the on-premise landscape as both a sales agent and an advisor for challenger brands looking to magnify their awareness and distribution in flagship accounts and operators. 📣 Reach out for more details on how Hospitality Inc can support your growth on myles@hospitality-inc.co.uk or 07710 783485. 📈 #strategicplanning #strategicleadership #focusonwhatmatters #team

As part of our #S2at22 celebrations, we highlight some of the fantastic campaigns we have worked on over the last 22 years. Who: Diageo – the global leader in premium alcoholic drinks. With over 200 brands, and sales in more than 180 countries, Diageo’s portfolio has unrivalled breadth across spirits and beer. What: Diageo wanted to adopt a more informed approach to its go-to-market strategy and execution for its innovative ‘technology led’ draught cocktails. The ultimate goal was to get its brands into the hands of the right people, via the right outlets, in the right locations. Outcomes: By developing and overlaying brand personas onto our MarketView platform and creating heat maps based on different variables allows Diageo to align retail and wholesale distribution with market potential and shopper demand. Taking this approach forms the basis of a robust go-to-market strategy. Case Study: https://loom.ly/kqgMvMw #WorkAnniversary #DataMarketing #DataInsights #S2at22 #ThankYou

BIG news in the beverage alcohol business on Friday! Cheers! LCBO Partners with Accenture on Future State Modernization Program Goal is to drive organization-wide transformation of platforms, systems, and processes to support best-in-class experiences in modernized marketplace. Building on a century-long legacy of transformation, LCBO has embarked on a multi-year program called Future State Modernization (FSM) to support long-term, sustainable success for the organization as the beverage alcohol marketplace and customer expectations continue to evolve. With rebuilding and strengthening LCBO’s foundations as a top strategic priority, FSM will not only improve the company’s technology landscape, but re-envision the way it operates across the business. Amongst its business benefits, FSM will enable the standardization of processes across all lines of business, support effective inventory management, the ability to automate and optimize scheduling, strengthen data governance, allow for more seamless and personalized customer experiences, maximize performance of digital properties, and allow for improved overall responsiveness.  “We have a responsibility to ensure the LCBO continues to meet – and exceed – customer expectations,” said George Soleas, President & CEO, LCBO. “FSM is the biggest and most critical initiative the LCBO will go through as an organization, enabling us to strengthen our role as both a retailer and a wholesaler and in support of an expanded marketplace of convenience and choice for Ontarians.” LCBO selected Accenture, a leading professional services company with broad enterprise transformation experience, as its FSM transformation partner, following a competitive procurement process. #Technology #News #LCBO #FSM #FutureState #Modernization https://lnkd.in/g5ikDt2j

InMarket analyzed the productivity of the nation’s leading QSR brands in Q1 of 2024. The Q1 2024 QSR Fidelity Index contains powerful insights, in-depth analysis, and actionable recommendations created to help quick-service restaurants increase foot traffic and loyalty. Learn: •How chains like Chick-fil-A Restaurants, McDonald's, and Taco Bell performed in Q1 •What factors likely led to higher Fidelity scores •Which GeoTypes over-indexed at certain chains in Q1 •And more! https://bit.ly/3ypjece #Marketing #Advertising #Insights #Fidelity

Unlock the secret recipe for success in the Food & Beverage FMCG industry with uLoyal! From personalized loyalty programs to data-driven insights, we're transforming the way food and beverage brands engage with their customers. Discover how uLoyal boosts brand loyalty, drives sales, and fosters customer advocacy in the competitive FMCG landscape. Let's elevate your brand to new heights together! #uLoyal #FMCGIndustry #FoodAndBeverage #LoyaltyPrograms

Off the topic of what I do for a living, but solutions like this contribute to *why* I can do what I do for a living. Thanks for the original post, Olivier Ward.

As delegates return home from the Confex Ltd Conference, we wanted to share some of the headlines from Tom 's presentation on Saturday, when he shared a performance update based on: - Confex Data Insight service, powered by TWC Group - TWC Group's SmartView Convenience independent convenience market read - Mealtrak out of home consumer tracking ⭐ Sales performance for Confex members (measured by Confex Data Insight) is outperforming the foodservice and convenience market performance 🎉 ⭐ Market conditions are hard but consumers are still eating out and buying #foodtogo As employees continue to increase the amount of time spent in their workplaces, data from Mealtrak evidences an increase in those eating food-to-go at their desks (+25%). as well as an increase in those eating with colleagues (+17%) ⭐ Within convenience retail, we are seeing a successful shift to higher priced PMPs, ensuring sustainable margins for all (& continuing to offer value reassurance to the consumer); evidence of trading up; and proof that impulse purchasing is still very much happening in the channel. We also announced that more wholesalers are joining the Data Insight service imminently... watch this space for more information! #ConfexConference #ConfexConference23 #Buyinggroup #data Tom Gittins, Jessica Douglas, Martin Williams

In this video interview with Jeffrey Woldt of Chain Drug Review and Mass Market Retailers, ECRM EVP Sarah Davidson reflects on how the company has evolved over the past three decades, and its return to a full lineup of in-person sessions for its 30th Anniversary in 2024! There are almost 70 Sessions next year across the categories of Food & Beverage, General Merchandise and Health & Beauty Care -- click the link in the comments below to find the right one for you! #ecrmrangeme #ecrm #cpg