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Senior level PR Consultant I help PR people become even better PR people Short-term, one-off, or long-term PR/comms help PR Coach on-call or for ongoing counsel 1.35 million monthly content views
PR is PR is PR. With very few exceptions (highly specialized work like Healthcare or Investor Relations) if you can successfully do PR in one industry you can successfully do PR in any industry. Over the years I’ve worked for clients in: Travel and hospitality Architecture and design B2B B2C Non profits Museums Associations Consumer packaged goods Government and quasi-government orgs Public companies Private companies Entertainment Marketing Tech Luxury Retail And more (even a jazz dance troupe) The principles are the same. It all comes down to finding the story, telling it well, and matching it with the right audience. What’s my point? If you’re hiring a PR person or agency partner prioritize things like Chemistry fit Attitude Writing skills Work ethic Creativity Genuine interest in following news Tenacity Over experience or existing contacts within a specific field. Any PR person worth their salt is always making new contacts And if a story is a dog even your best friend won’t run it. A good relationship increases the likelihood your pitch will be read, it does not guarantee coverage
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My rule has always been ”two out of three plus attitude”. If someone can write and is an expert in an area, they can PR. If someone is an expert in a specialty of PR and topic, they absolutely can become an amazing writer. And if someone is a great writer with a good PR background, they can learn any topic area. You need two out of three - and an attitude that matches your willingness to learn the third.
Senior level PR Consultant I help PR people become even better PR people Short-term, one-off, or long-term PR/comms help PR Coach on-call or for ongoing counsel 1.35 million monthly content views
PR is PR is PR. With very few exceptions (highly specialized work like Healthcare or Investor Relations) if you can successfully do PR in one industry you can successfully do PR in any industry. Over the years I’ve worked for clients in: Travel and hospitality Architecture and design B2B B2C Non profits Museums Associations Consumer packaged goods Government and quasi-government orgs Public companies Private companies Entertainment Marketing Tech Luxury Retail And more (even a jazz dance troupe) The principles are the same. It all comes down to finding the story, telling it well, and matching it with the right audience. What’s my point? If you’re hiring a PR person or agency partner prioritize things like Chemistry fit Attitude Writing skills Work ethic Creativity Genuine interest in following news Tenacity Over experience or existing contacts within a specific field. Any PR person worth their salt is always making new contacts And if a story is a dog even your best friend won’t run it. A good relationship increases the likelihood your pitch will be read, it does not guarantee coverage
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One of the things I love most about PR is the constant adventure. It's about diving headfirst into different worlds, understanding their unique media landscapes, and finding creative ways to tell their stories. No two clients are the same, and that's the beauty of it. Each one pushes me to adapt, learn new lingo, and navigate unfamiliar landscapes. This exposure to diverse industries has been invaluable. It's taught me the power of being nimble, the importance of transferable skills, and the thrill of constantly learning the ins-and-outs of different sectors.
Senior level PR Consultant I help PR people become even better PR people Short-term, one-off, or long-term PR/comms help PR Coach on-call or for ongoing counsel 1.35 million monthly content views
PR is PR is PR. With very few exceptions (highly specialized work like Healthcare or Investor Relations) if you can successfully do PR in one industry you can successfully do PR in any industry. Over the years I’ve worked for clients in: Travel and hospitality Architecture and design B2B B2C Non profits Museums Associations Consumer packaged goods Government and quasi-government orgs Public companies Private companies Entertainment Marketing Tech Luxury Retail And more (even a jazz dance troupe) The principles are the same. It all comes down to finding the story, telling it well, and matching it with the right audience. What’s my point? If you’re hiring a PR person or agency partner prioritize things like Chemistry fit Attitude Writing skills Work ethic Creativity Genuine interest in following news Tenacity Over experience or existing contacts within a specific field. Any PR person worth their salt is always making new contacts And if a story is a dog even your best friend won’t run it. A good relationship increases the likelihood your pitch will be read, it does not guarantee coverage
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Good opportunity
Looking for a sports PR specialist to join our team. Here’s the hit list: 2-3 years experience. Based in NYC, LA, Chicago, Atlanta, Dallas, Atlanta, Raleigh, or San Fran. Hybrid - 3X per week in office. Be curious and proactive. Love sports. Love earned media. Have a willingness to learn. Comments open. https://lnkd.in/gyk7YVgK
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Strategic communications specialist | Head of Strategic Communications, Department of Computer Science @oxforduni | Passionate about neuroinclusivity
This is so true, our skills are effective communication (understanding audiences, channels, and storytelling telling). We can apply those to any industry/topic. This is particularly an issue in higher education where PR/Communications roles require industry or topic qualifications rather than PR/Communications qualifications. #communications
Senior level PR Consultant I help PR people become even better PR people Short-term, one-off, or long-term PR/comms help PR Coach on-call or for ongoing counsel 1.35 million monthly content views
PR is PR is PR. With very few exceptions (highly specialized work like Healthcare or Investor Relations) if you can successfully do PR in one industry you can successfully do PR in any industry. Over the years I’ve worked for clients in: Travel and hospitality Architecture and design B2B B2C Non profits Museums Associations Consumer packaged goods Government and quasi-government orgs Public companies Private companies Entertainment Marketing Tech Luxury Retail And more (even a jazz dance troupe) The principles are the same. It all comes down to finding the story, telling it well, and matching it with the right audience. What’s my point? If you’re hiring a PR person or agency partner prioritize things like Chemistry fit Attitude Writing skills Work ethic Creativity Genuine interest in following news Tenacity Over experience or existing contacts within a specific field. Any PR person worth their salt is always making new contacts And if a story is a dog even your best friend won’t run it. A good relationship increases the likelihood your pitch will be read, it does not guarantee coverage
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There’s so much truth in this. With few exceptions, a good story is a good story and the real skill is in identifying and positioning it the right way, regardless of what industry you’re in. At the same time, a sh*tty non-story is still a sh*tty non-story, regardless of what media relationships I do or don’t have.
Senior level PR Consultant I help PR people become even better PR people Short-term, one-off, or long-term PR/comms help PR Coach on-call or for ongoing counsel 1.35 million monthly content views
PR is PR is PR. With very few exceptions (highly specialized work like Healthcare or Investor Relations) if you can successfully do PR in one industry you can successfully do PR in any industry. Over the years I’ve worked for clients in: Travel and hospitality Architecture and design B2B B2C Non profits Museums Associations Consumer packaged goods Government and quasi-government orgs Public companies Private companies Entertainment Marketing Tech Luxury Retail And more (even a jazz dance troupe) The principles are the same. It all comes down to finding the story, telling it well, and matching it with the right audience. What’s my point? If you’re hiring a PR person or agency partner prioritize things like Chemistry fit Attitude Writing skills Work ethic Creativity Genuine interest in following news Tenacity Over experience or existing contacts within a specific field. Any PR person worth their salt is always making new contacts And if a story is a dog even your best friend won’t run it. A good relationship increases the likelihood your pitch will be read, it does not guarantee coverage
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Communications Professional⏐Storyteller⏐Mentor⏐Live Event Moderator⏐On-Air Host ⏐Media Relations Expert ⏐Speechwriter⏐Messaging Strategist⏐B2BTech PR Specialist
Yes! 👇 Know how to ask your client the kinds of questions journalists would ask. ❓ Why does this story matter? How does your client’s product or service benefit human beings? What about this will resonate with a particular media outlet’s target audience? And being an easy person to work with is critical! Industry knowledge can be attained…
Senior level PR Consultant I help PR people become even better PR people Short-term, one-off, or long-term PR/comms help PR Coach on-call or for ongoing counsel 1.35 million monthly content views
PR is PR is PR. With very few exceptions (highly specialized work like Healthcare or Investor Relations) if you can successfully do PR in one industry you can successfully do PR in any industry. Over the years I’ve worked for clients in: Travel and hospitality Architecture and design B2B B2C Non profits Museums Associations Consumer packaged goods Government and quasi-government orgs Public companies Private companies Entertainment Marketing Tech Luxury Retail And more (even a jazz dance troupe) The principles are the same. It all comes down to finding the story, telling it well, and matching it with the right audience. What’s my point? If you’re hiring a PR person or agency partner prioritize things like Chemistry fit Attitude Writing skills Work ethic Creativity Genuine interest in following news Tenacity Over experience or existing contacts within a specific field. Any PR person worth their salt is always making new contacts And if a story is a dog even your best friend won’t run it. A good relationship increases the likelihood your pitch will be read, it does not guarantee coverage
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Integrated Marketing & Communications | Travel, CPG, Healthcare, Wellness & Lifestyle | Bilingual English-Spanish
There is a special (weird? unique?) wiring in the PR brain where curiosity drives connection and eventually creativity. And that makes us ready to jump in to tackle any client brief, from whichever industry, on any given day of the year. Now that doesn’t mean the specialist isn’t worth their salt — they are. But like Sarah says, “if you can successfully do PR in one industry you can successfully do PR in any industry.” So go out and flex that gorgeous grey matter fellow friends! You might surprise yourself. #publicrelations #prsala
Senior level PR Consultant I help PR people become even better PR people Short-term, one-off, or long-term PR/comms help PR Coach on-call or for ongoing counsel 1.35 million monthly content views
PR is PR is PR. With very few exceptions (highly specialized work like Healthcare or Investor Relations) if you can successfully do PR in one industry you can successfully do PR in any industry. Over the years I’ve worked for clients in: Travel and hospitality Architecture and design B2B B2C Non profits Museums Associations Consumer packaged goods Government and quasi-government orgs Public companies Private companies Entertainment Marketing Tech Luxury Retail And more (even a jazz dance troupe) The principles are the same. It all comes down to finding the story, telling it well, and matching it with the right audience. What’s my point? If you’re hiring a PR person or agency partner prioritize things like Chemistry fit Attitude Writing skills Work ethic Creativity Genuine interest in following news Tenacity Over experience or existing contacts within a specific field. Any PR person worth their salt is always making new contacts And if a story is a dog even your best friend won’t run it. A good relationship increases the likelihood your pitch will be read, it does not guarantee coverage
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T2B Communicator Community Founder. PRSA-SF President. ASGCT Comms Committee Chair. Fierce Pharma PR Rising Stars Advisor.
Non-comms biotech colleagues and non-biotech comms/PR practitioners often ask me if I could easily transition to supporting other fields, even biopharma adjacent areas like tech or health tech. My response is that, while of course many, many of the underlying PR best practices translate across industries, our field is incredibly specialized with unique challenges (and opportunities). Sarah's post rings true to me, and she has inadvertently validated Ticket to Biotech's value proposition. I believe life sci communicators will become more adept if we can expand our networks and our know-how, and importantly pay it forward to the next generation of aspiring comms practitioners.
Senior level PR Consultant I help PR people become even better PR people Short-term, one-off, or long-term PR/comms help PR Coach on-call or for ongoing counsel 1.35 million monthly content views
PR is PR is PR. With very few exceptions (highly specialized work like Healthcare or Investor Relations) if you can successfully do PR in one industry you can successfully do PR in any industry. Over the years I’ve worked for clients in: Travel and hospitality Architecture and design B2B B2C Non profits Museums Associations Consumer packaged goods Government and quasi-government orgs Public companies Private companies Entertainment Marketing Tech Luxury Retail And more (even a jazz dance troupe) The principles are the same. It all comes down to finding the story, telling it well, and matching it with the right audience. What’s my point? If you’re hiring a PR person or agency partner prioritize things like Chemistry fit Attitude Writing skills Work ethic Creativity Genuine interest in following news Tenacity Over experience or existing contacts within a specific field. Any PR person worth their salt is always making new contacts And if a story is a dog even your best friend won’t run it. A good relationship increases the likelihood your pitch will be read, it does not guarantee coverage
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APR-certified public relations expert in media relations and crisis management. Co-founder of Story and Strategy PR.
This is so true! I struggle to understand why some hiring managers pigeonhole themselves looking for communicators with a specific background. PR is a specialized skill that can be applied to any industry. Yes, there are times when certain expertise is needed but more often than not, it’s all about finding the story and doing the right thing. The rest can be learned on the job. It’s also good to look for professionals who have their APR, or are Accredited in Public Relations. This thorough certification process educates professionals in various fields and gives them the tools they need to practice with the highest standards. The certification takes months, sometimes years to obtain so it’s also proves a dedication to the PR profession.
Senior level PR Consultant I help PR people become even better PR people Short-term, one-off, or long-term PR/comms help PR Coach on-call or for ongoing counsel 1.35 million monthly content views
PR is PR is PR. With very few exceptions (highly specialized work like Healthcare or Investor Relations) if you can successfully do PR in one industry you can successfully do PR in any industry. Over the years I’ve worked for clients in: Travel and hospitality Architecture and design B2B B2C Non profits Museums Associations Consumer packaged goods Government and quasi-government orgs Public companies Private companies Entertainment Marketing Tech Luxury Retail And more (even a jazz dance troupe) The principles are the same. It all comes down to finding the story, telling it well, and matching it with the right audience. What’s my point? If you’re hiring a PR person or agency partner prioritize things like Chemistry fit Attitude Writing skills Work ethic Creativity Genuine interest in following news Tenacity Over experience or existing contacts within a specific field. Any PR person worth their salt is always making new contacts And if a story is a dog even your best friend won’t run it. A good relationship increases the likelihood your pitch will be read, it does not guarantee coverage
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