Humanx’s Post

"Each sense is a mechanism by which information goes into the individual's brain. They process it, and then they think, feel, act or do something with it. #Marketing people have only historically relied on the sense of sight and the sense of sound, and they were doing it in a highly intuitive rather than a scientific fashion." • Raja Rajamannar, Chief Marketing & Communication Officer, Mastercard Thank You Author: Jennifer K. Publication: Axios

"Our experiences make our lives richer." • unknown The memories we make and carry forward add to the richness of the tapestry that is our life. Join our experience waitlist (and make some new memories) https://lnkd.in/enJM9Dcy

What happens before opportunity knocks? It listens! Do you read about the big deals, the exciting #partnerships, and find yourself wondering, how? Well, opportunity seeks a #narrative, a #story that resonates and inspires. It rarely wanders off to a random address. Noise gives an approximate location and may even get you noticed. However, a compelling narrative captivates your listeners' ears. It gets you heard. #Storytelling is the GPS that leads to your doorstep. Opportunity knocks on the doors stories build.

We all know the power of #influencers. They help shape #trends, drive conversation, and can even impact purchasing decisions. But what about the most pervasive influencer of all? The one we often overlook?  The status quo. The way things have always been done holds immense power. It shapes expectations, behaviors, and even ideas of what's possible. Think about it. The status quo, in terms of influence, is second only to fear. And it is only a hair that separates them. Powerful as it is, we need not be limited by the status quo. Recognizing its influence, we can better navigate and implement #change in expectations, behaviors, and ideas of what's possible.

#Coachella sister #festival IS beginning to attract the attention of brands eager to reach Gen Z consumers. Brands not typically associated with the country genre, such as E.L.F. BEAUTY, BÉIS Travel, SHEIN and Tarte Cosmetics are all headed to #Stagecoach 2024 with influencers in tow. Author(s): Gillian Follett Ad Age https://lnkd.in/ea96_4Z6

Create a system or be enslaved by another’s. • William Blake You know that fire burning within!? The world needs it. Quit stalling. Do it! Video: #JesseRoyal, Sugarshack, #SugarshackSessions #YourGoalsMatter

Storytelling: Not just what, but how. The story of Hamilton is nothing new. Lin-Manuel Miranda could have made another biopic, but he did not. He did not change the story (what) he changed how the story was told. Miranda, deeply moved by the story of Alexander Hamilton, was able to bring it to life in a way that resonated with audiences, by blending historical elements with contemporary musical styles like hip-hop. His strong work ethic, commitment to excellence, innovative and inclusive approach to casting (and storytelling) all fed into how #Hamilton became a production with influence and resonance that is hard to copy i.e. anything that remotely resembles Miranda's Hamilton will be seen as a knockoff worthy of rebuke, even shame. By using a diverse, non-white cast to portray the founding fathers, Miranda made the universal themes and appeal of the story more accessible and reflective of modern America. This also made the fusion of historical content with contemporary music and perspectives fresh, appealing, and credible. The themes of ambition, identity, and the immigrant experience resonated broadly: Captivating both liberals and conservatives. Not just what but how catapulted Hamilton to unprecedented commercial and artistic success not to be forgotten anytime soon. Commerce is theatre. What you sell may not be anything new or unheard of but how sell it certainly can ByDesign. Applying the elements of authenticity, excellence, innovative approaches, human appeal, and strategic mastery can help your business thrive to achieve commercial and artistic success... Your very own Hamilton of sorts! Image: Bryan Whipple, Bryan Whipple Portraits Don’t wanna miss curtain time!? Join our experience waitlist gethumanx.com/waitlist

Ecosystem Living Bay Area-based #realestate developer Behring Co. seeks to sell more around “how we live”. Its new development bundles live, work, wellness, play and mobility to deliver a lifestyle ecosystem solution for urbanites. “We’re able to get the unit cost per person down significantly to where you can get a whole lot more stuff for a lot less money,” says Colin Behring, CEO of Behring Co. 1900 Broadway: https://www.live1900.com Read Fast Company “This building wants to be the Swiss army knife of urban living” by Nate Berg via the link in comment.

What powers the #AI revolution? #EUV #lithography that's what! Extreme ultraviolet lithography, EUV, produces the world’s most advanced semiconductors by using super short wavelength light to etch incredibly tiny patterns onto computer chips. The Dutch firm ASML, Europe’s biggest #technology firm, has a virtual monopoly on the production of EUV devices. It is at the apex of #valuecreation and capture for the technology. But the technology that powers the mobile magic that allows us to create just about anything from the palm of our hands started in the 1980s in the good ole US of A. The government, through the U.S. Department of Energy (DOE), poured tens of millions into research. An alliance of some of the biggest names at the time, Intel Corporation among them, was formed to match the government's efforts and cross the research to reality chasm. Decades later, in 1999, ASML joined the alliance and quickly turned to its customers to help foot the bill to commercialize the technology. Intel was the biggest of the contributors. However, Intel failed to connect the dots. Blinded by what it was, Intel failed to see things as they were. TSMC on the other hand did. And like most tales of this kind, you can guess what comes next. Fast forward to 2024 and Intel is playing catch-up. Is this a tale reserved for big #business? No. This happens in all businesses. Why? Because the more you grow the less you know. Resources get funneled into what's working, curiosity -where creation begins- must secure ever greater buy-in, the gaps in feedback widen, and opportunities, even the breakthrough ones, start falling through the cracks. Every business leader can attest to a notable opportunity loss because the busyness of growth consumed (and blindsided) the business. Watch the Bloomberg Originals "America's Big Chipmaking Blunder" via the link in the comments.

Following the release of Beyoncé Cowboy Carter, and more specifically Levii’s Jeans ft Post Malone, Levis’Store visits are up 19.87 percent according to pass_by. Source: Townsquare Media Taste of Country Author(s): Jessica Rose