Cerebral reposted this
It was a pleasure to sit down with @alineholzwarth for her latest Forbes interview. We talked about leveraging behavioral design when building your product, how Cerebral built our Cerebral Way program, why it's important to think about your product in the context of a customer's day-to-day life, and why it's important to remind your customers why they picked you to solve their problems. #cerebral #forbes #productmanagement
Declutter your product’s choice architecture like Alexandria Stried, Chief Product Officer of Cerebral and formerly WeightWatchers and Ellevest. How? Help them focus on just one thing at a time, like scheduling a single appointment. Read about how Alex simplifies decision-making (and more) in my latest Forbes interview.
THIS! Go Alexandria Stried go 👏🏻
Growth Product Management Leader, I help companies grow revenue by 200% | Startup Advisor | Professional Coach
1wLove this Alexandria Stried! Especially feel this one: “When product managers are doing research or building roadmaps, it is important to understand the client’s behavior throughout their entire day, week, and so on.” Thankful I learned this from you early in my career because products have to fit into someone’s life.