Getaround’s Post

Studying business helps with my intriguing thoughts , as I can understand so many aspects of the business world. Recently, Yulu sparked my interest and I performed a SWOT analysis on it. Strengths One of the most important aspects nowadays where climate change is a major concern, is sustainability. Anything sustainable and environmentally friendly is perceived as good to the consumers. Yulu is the result of people wanting cheaper and more sustainable solutions. It promotes an eco-friendly lifestyle. Yulu also had the first-mover advantage ensuring quick success at a time when electric vehicles were rare. Yulu was one of the first companies to offer dockless bike rentals in India, establishing brand recognition and a customer base. Convenience is another priority of Yulu. Yulu helps to effortlessly travel small distances cost-efficiently, and it’s eco-friendly too. Yulu offers affordable pricing which makes it accessible to everyone. Due to its wide coverage in various cities, it’s well-known among people and is a fun activity to do among friends. It’s utility ranges from leisure time to convenient travel. Yulu also has partnered with delivery companies like Zepto to ensure quick and eco friendly deliveries. Opportunities Yulu has a lot of potential as the Electric vehicles market has started to bloom. It has already started selling electric vehicles. Collaboration with firms offers immense success as these e-scooters can be used inside campuses, big housing societies, large spaces, amusement parks and with numerous delivery partners. It collaborates with big corporate giants to expand its market and expand it’s e-vehicles in tier 2 and 3 cities. The application can become user friendly and many improvements can be made with the consumer data. Weaknesses Yulu bikes are not readily available in all the parts of city, making it difficult for customers to park their vehicles. Moreover, Yulu’s success depends on its ability to maintain and expand its infrastructure. First user experience can be impacted due to improper functioning of even one vehicle. Furthermore, there have been concerns about safety related to improper parking, reckless riding, and lack of dedicated lanes for cyclists, license and age of the driver add to the traffic and legal problems. There is no proper guarantee that Yulu would be successful in some cities, as the demographic factors play an important role in whether the service will be used. Threats Government regulations pertaining to safety, parking and license can hinder Yulu’s operations. Yulu is not a very important commodity for many, hence it has a high income elastic demand, although its overall affordability provides a cushion. Yulu is susceptible to economic changes, like inflation. #yulu #yulubikes #sustainable #gogreen #ebikes #swot #swotanalysis

Have a read about the success. The company has excellent leaders and of of the better vision about micro mobility in crowed city centers. #startupsuccess #entrepreneurship Morten Rynning CityQ - Downsizing a car into a tech ebike

"The figures are better than expected --- 25% less car traffic and 36% more bicycles --- the centre is #quieter and more #pleasant, with neighbourhoods and catering industry that benefit from this" - As per the name of the Brussels mobility plan, this was indeed a #GoodMove - "Our goal was more pleasant, attractive and safer streets, with mobility as a lever to achieve this. We are succeeding in our goal, the #modalshift is going fast” More #qualityoflife results to come in a study later this year but for some of us, these early results are all we need to, once again, know that a less traffic-oriented city centre with more people choosing #sustainable modes is a more #peoplecentred place, providing a higher quality of life. #boldmoves #sustainablemobility #peoplefirst #transportation #mobilityforesight Kind regards, Dale Principal, Mobility Foresight

Talking about the future of transportation means talking about the evolution of parking, so let's have that conversation. Have a look at the article in @International Parking & Mobility Institute (IPMI) #mobilityhubs #smartmobility #parking #urbanplanning

If you want to read more about the 2023 version of #MicromobilityEurope, check out our post on the Micromobility Industries event, which is linked below. #Sharing #Networking #Amsterdam https://lnkd.in/e-m3ni8X

I see a lot of micro mobility hubs popping up on the streets of Rotterdam. Especially in the south. I photographed a hub every day for a month. Sharing some first observations from this exercise. 1. The current batch of micro hubs are mostly situated next to a public transport node. However, their specific location is sometimes based on existing space availability and not always the most logical/convenient locations as you exit the station/stop. 2. I was super excited when a national huisstijl for hubs was introduced. They are uniform in their signage. However, not always easy to find, especially at night, as the signage is reflective but not backlit. 3. The wayfinding signage towards hubs is almost non existent and could benefit from an ov-fiets like wayfinding signage in the immediate environs. 4. While there are spots marked for the different kind of shared vehicles(cycle/scooter/cargobike etc..) that can be parked, it didn’t seem like people where paying much attention to it. 5. Since there are no docks or racks to attach bikes to, during windy weather, most bikes were on the floor. While the choice to not provide racks was probably to keep non-shared bikes away from the hub, this open model of parking without a dock, while fast, is still messy in its final results as people tend to park quite chaotically. 6. I see less bikes strewn around the streets in the past few months. I’m not sure if it’s because of the hubs or if it’s because people are forming new boundaries of acceptable public behaviour over time. I think these new micromobility hubs provide the first physical base to better integrate shared mobility in our cities. Still a long way to go in terms of behavioural change, platform integration etc.. Excited! What do you think?

Great lens to think about #publictransportation and the ever-challenging alignment of interests between for-people cities and for-profit corporations.

Sustainable mobility alternatives are key to building vibrant and accessible cities. Boris Johnson's visionary move with the launch of London's cycle hire scheme back in 2010 set a precedent for embracing micromobility solutions. Despite regulatory challenges persisting, Londoners deserve sustainable transport options that are safe, convenient, and affordable. By prioritizing micromobility and investing in infrastructure, the city can move closer to achieving its modal shift target of 80% sustainable trips by 2041. #UrbanMobility #Micromobility

𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗼𝘂𝗿 𝗳𝗶𝗻𝗮𝗹 𝗟𝗶𝘃𝗶𝗻𝗴 𝗟𝗮𝗯: 𝗩𝗮𝗹𝗹𝗮𝗱𝗼𝗹𝗶𝗱! As part of URBANE, the City of Valladolid is promoting technologies for safer & more sustainable last-mile logistics.  The city is determined to carry out measures to tackle traffic congestion, use of public spaces during loading and unloading operations, noise and pollution. To achieve this, they put forward the Integral Plan for Urban, Sustainable and Safe Mobility, to ensure a balance between sustainable mobility and accessibility needs. It introduces policies promoting efficient modes of transport, reduced energy consumption and improved accessibility, safety, and quality of life.    Under this scope, the award-winning “Valladolid Ciudad Verde” Strategy led the rapid implementation of the Sustainable Corridors Network through low-cost technical actions and novel sustainable and people-centered mobility models.  Valladolid is also part of the EU Mission: 100 Climate-neutral and smart cities by 2030! 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗮𝗺𝗯𝗶𝘁𝗶𝗼𝗻𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗟𝗶𝘃𝗶𝗻𝗴 𝗟𝗮𝗯 𝗶𝗻 𝗨𝗥𝗕𝗔𝗡𝗘? ✔Develop a flexible delivery system  ✔Implement vehicle to everything communications based on low cost dedicated short range solutions   ✔Integrate solar panels in urban freight vehicles and delivery services  ✔Build a safer city for pedestrians by integrating intelligent systems into delivery vehicles.    𝗪𝗵𝗮𝘁 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱? - Successful proof-of-concept of an intelligent loading and unloading parking control system  - Identification of potential areas for the development of the planned flexible delivery system  - Collaboration agreement with the Spanish Postal Service to use electric vehicles equipped with solar panels.    𝗪𝗵𝗼 𝗶𝘀 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗟𝗶𝘃𝗶𝗻𝗴 𝗟𝗮𝗯? ◾Cámara Oficial de Comercio e Industria de Valladolid: Pilot support and facilitation  ◾CIDAUT: Pilot planning and technical developer  ◾I-FEVS: Electric vehicle provider   

This reinforces what many of us in sustainable mobility already know: micromobility is both popular and a key part of creating livable cities, and it needs to be considered (and subsidized) as public transit.