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MARKETING STRATEGY TIP FOR TODAY: Let's talk about the Marketing Mix! 🚀 In this digital era of commerce, many marketing strategies have evolved to meet the consumer right where they're at – online. Did you know, it's estimated that over half of the world's population are internet-users? And this massive audience isn't slowing down any time soon, especially with the rise of the Metaverse. Your marketing strategy is no longer confined to the boundaries of traditional trade. In fact, a magnanimous potential awaits businesses willing to delve into this digital world with an engaging and manuscript Marketing Mix - People, Product, Price, Place, and Promotion. 💡 Have you digitalized your marketing mix? If not, now's the time to kick-start: ▶ Understand your online market - what do they need, want, or revere? Tailor your product accordingly. ▶ Establish your online pricing strategy - What's your product's perceived value? It allows you to price assertively and competitively. ▶ Determine your digital place - Which platforms do your target audience frequent? ▶ Launch Promotions - How will you attract the online audience? Engage through both branded content and paid ads. By embedding these digital strategies, businesses can continue to thrive even amidst unexpected scenarios like lockdowns. With the right tactics, you can tap into this keen, influential, and moneyed online audience ready to engage with your brand. It's time to pivot, and go digital! If all these seem overwhelming, that's okay! I am here to help. Get in touch with me, Edwin Dela, your go-to Brand Strategist and Marketing expert with over a decade of experience in transforming businesses. I'm offering a Free Brand Discovery and Growth Session consultation via this link: https://lnkd.in/edaDUYK8. See you there!

From Vision to Victory: A Marketing Success Story In the fast-paced world of marketing, success isn't just about strategy—it's about innovation, dedication, and the relentless pursuit of excellence. Join us on a journey through the captivating story of how a team's winning aspirations transformed into a triumphant marketing campaign, setting new standards and inspiring audiences worldwide. Chapter 1: It all began with a bold vision—to revolutionize the way brands connect with their audiences. Our team of passionate marketers dared to dream big, envisioning a campaign that would captivate hearts, spark conversations, and leave a lasting impact. Inspired by our shared values of creativity and authenticity, we embarked on a journey to bring this vision to life. Chapter 2: Armed with ambition and determination, we delved into extensive research, dissecting market trends, consumer behaviors, and competitor strategies. With insights in hand, we crafted a meticulously detailed strategy, mapping out each step of our journey towards success. From identifying target demographics to refining our messaging, every decision was guided by data and driven by our unwavering commitment to excellence. Chapter 3: With our strategy in place, it was time to unleash our creativity and breathe life into our vision. Drawing upon our diverse talents and perspectives, we brainstormed innovative ideas, pushing the boundaries of traditional marketing conventions. From captivating visuals to compelling storytelling, every element of our campaign was carefully crafted to resonate with our audience on a profound level. Chapter 4: As the campaign took shape, we navigated through challenges and obstacles with resilience and adaptability. From unforeseen market shifts to logistical hurdles, we remained agile, pivoting our approach when necessary while staying true to our core vision. Through teamwork, perseverance, and a relentless pursuit of excellence, we turned obstacles into opportunities, propelling our campaign forward with unwavering determination. Chapter 5: Finally, the moment we had all been waiting for arrived—the launch of our campaign. With bated breath and hearts pounding, we watched as our vision unfolded before our eyes, captivating audiences and igniting a spark of inspiration. From the overwhelming positive feedback to the tangible impact on brand perception and engagement metrics, our campaign surpassed all expectations, cementing its place as a true triumph in the world of marketing. As we reflect on our journey from vision to victory, we are reminded that success is not just about reaching the finish line—it's about the journey itself. Through passion, creativity, and unwavering determination, we turned our aspirations into reality, leaving an indelible mark on the marketing landscape. Here's to the power of vision, the beauty of creativity, and the triumph of the human spirit.

Things are about to get interesting in the marketing world. Your job and business depend on making sure you’re not caught out by the direction the market is moving. 2024 has been labelled as the year of Brand Awareness. With good reason. 2023 made it hard for brands to performance market their way to success. Inflation and cost of living had an impact on your customers ability to spend. This has forced you to reassess your marketing activity and led you to brand awareness So you've started to dabble with Reach campaigns. But you need to be careful. 2024 is going to bring with it a raft of Performance Marketers and agencies jumping on the band wagon. If I could buy stock in the publishing house of “How Brands Grow” this would be the year to do it. Agencies will flip through a few pages and then declare themselves experts learning on your dime. Because it’s easier to report on CPM’s Reach and Frequency than CPA. You might be thinking I’ve changed my tune. I haven’t, I just don’t want you to get caught out. So here’s what you need to be sure of before surrendering your ad budgets: 1. How to calculate the required investment to deliver against the growth target. 2. Which KPI’s to monitor and how they develop over time . 3. How to measure your investment before spending £1. 4. When can we expect cash flow to be tighter due to investment ? 5. We have the right content to deliver against this objective. If you’ve passed this check list. Give Andy Gray a follow and i’ll walk you through how to use paid media to build brand awareness and grow in 2024.

In the fast-paced world of Direct-to-Consumer marketing, one question often keeps marketing executives up at night: How do we balance our budget between short-term performance and long-term brand building? The answer lies in understanding the synergy between immediate sales and sustainable growth. 🔍 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗗𝗲𝗰𝗮𝗱𝗲𝘀 𝗼𝗳 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: Research, including that by Binet and Field, emphasizes a crucial balance - directing 60% of your marketing budget towards brand building and 40% towards direct response. This isn't just a formula; it's a strategic approach that has been the cornerstone of resilience and consistent growth for brands over decades. 🚀 𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝗮 𝗙𝘂𝗹𝗹-𝗙𝘂𝗻𝗻𝗲𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: A compelling case is that of a leading credit repair company. Plagued by ad disapprovals and account bans, they turned their fortunes around by embracing a full-funnel marketing strategy. This not only resolved their compliance issues but also led to an incredible surge in leads, proving that a well-rounded approach can bring about transformative results. 🌐 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗕𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗳𝗼𝗿 𝗡𝗼𝗻-𝗣𝗿𝗼𝗳𝗶𝘁𝘀: An inspiring example comes from a non-profit organization in the cleft palate sector. By shifting from traditional methods to digital brand-building ads, they achieved a drastic reduction in cost-per-click and a significant increase in engagement. This highlights the effectiveness of adapting to digital strategies that emphasize educational content. As marketing leaders, it's essential to continually evaluate and adjust our strategies. Balancing your budget between immediate sales and brand building isn’t about choosing one over the other; it's about creating a comprehensive marketing strategy that nurtures immediate conversions and plants the seeds for long-term relationships with your customers. In your experience, how are you balancing this crucial aspect of marketing strategy in your organization? Let's share insights and learn from each other. #MarketingLeadership #StrategicGrowth #BrandBuilding" Join the conversation and find more insights here: https://hubs.ly/Q02bpKYw0

The Enduring Relevance of Traditional Marketing in Digital Age "Marketing is no longer about the stuff you make, but about the stories you tell." - Seth Godin At Anti-Social, We've seen firsthand the enduring power of traditional marketing methods, even as we navigate an increasingly digital world. Our journey began with a conversation where we envisioned blending old-school charm with modern strategies. 1. Broad Reach and High Engagement: Despite the digital surge, traditional media like TV and radio maintain impressive reach. For instance, TV reaches over 96% of Indian households weekly (BARC India, 2023). This vast audience allows brands to connect with diverse demographics, boosting visibility and recognition. 2. Tangible and Trustworthy: Print materials offer a credible and physical form of marketing. In India, the print industry continues to grow, with a readership of over 425 million (IRS, 2023). Furthermore, consumers trust print ads when making purchasing decisions. I’ve seen firsthand how tangible materials can enhance trust and credibility. 3. Enhanced Brand Recall: Traditional ads, especially on TV and print, are powerful for brand recall. According to a 2022 study by TAM Media Research, TV ads have higher recall rates compared to digital ads. This resonates with my experiences where print campaigns have significantly contributed to long-term brand building. 4. Complementary to Digital Efforts: Integrating traditional and digital media boosts marketing effectiveness. Campaigns that blend TV, print, and digital media often see higher engagement and ROI. For instance, TV ads driving traffic to digital platforms create a cohesive strategy that amplifies results. At Anti-Social Marketplace, we understand that a balanced approach is key. Traditional marketing channels like print ads, TV, and radio have a unique ability to reach diverse demographics and build credibility. These methods, when integrated with digital strategies, create a powerful synergy that amplifies our clients' reach and impact. Are you blending traditional marketing with your digital strategies? Share your experiences in the comments below! By leveraging the strengths of both traditional and digital marketing, we can craft more comprehensive and effective campaigns. Let’s harness the best of both worlds to drive greater success.

**Harnessing LEGO® Insights for Innovative Marketing Strategies!** 🧩 Ever considered how the beloved LEGO® building brick can offer profound insights to revolutionize your marketing strategies? Let's dive into this fascinating world of interlocking bricks and unlock potential growth opportunities for your business! *Marketing lessons from LEGO®: Unraveling the Brick by Brick Strategy!* 1️⃣ **Innovation is Key**: LEGO® continues to stay relevant by constantly innovating new product lines. They’ve effectively tapped into the zeitgeist with themes like Star Wars, Harry Potter, and even Friends! Lesson? Constantly innovate your marketing campaigns to capture the audience's interest. 2️⃣ **Engaging Experience**: LEGO® isn't just about the end product, but the joy of building. Their customer experience is interactive and immersive. Your marketing strategy should aim to provide an engaging customer journey rather than solely focusing on the end product. 3️⃣ **Building Strong Communities**: LEGO® capitalizes on the power of community through fan conventions, user-generated content, and even a social networking site. It shows the potential of leveraging a passionate customer base to build brand loyalty. *Decoding the LEGO® Success Story: Embracing Change while Staying True to Roots!* LEGO®'s success story teaches us the importance of agility and resilience in the face of changing market dynamics, while staying true to core values. Its transition from a traditional toy company to a media and entertainment conglomerate, while maintaining the essence of the brand – 'playful learning', is a testament to this! 🎯 The LEGO® narrative is a compelling study of how innovative, engaging, and community-centric strategies can drive marketing success. It's time we incorporate these LEGO® insights into our business blueprint! What's your favorite LEGO® insight that you'd like to apply in your marketing strategy? Let's start building the conversation! 🧱🚀

Ever wondered how iconic marketing campaigns like P&G’s “Thank You, Mom” or Dos Equis's “Most Interesting Man in the World” manage to resonate with audiences so profoundly? The secret lies in their ability to forge emotional and memorable connections. Crafting a successful marketing campaign isn't just about selling a product; it's about giving your brand a voice, an identity, and a 'feeling' that stays with your audience. The most effective campaigns are centered on promoting a concentrated effort that guides your target demographic towards the desired action. At Brand Lift 360, a marketing company that specializes in designing and executing distinctive marketing campaigns, we've had our fair share of experiences that reinforce this view. We worked with a client who had recently launched a new product. To generate buzz around this launch, we didn't just rely on traditional advertising, but also leveraged email newsletters, social media, and paid search. The result? The launch was a resounding success, and their brand identity solidified further in the minds of consumers. But let's talk about another real-life example. We collaborated with a tech company that was struggling to articulate its unique value proposition. They needed more than just product marketing. So, we designed a brand development campaign emphasizing their quirky culture and commitment to innovation. Humorous and nostalgic ads grabbed the audience's attention, and soon the company was able to carve a distinct identity that set them apart from competitors. Every marketing strategy requires a thorough understanding of various campaign types. From Product Marketing and Brand Development campaigns to Email Marketing, Content Marketing, User-Generated Content campaigns, each has its unique charms. The trick is to select the one aligned with your goals and audience preferences. These insights stem not only from the informative blog by an industry expert with more than 20 years of marketing experience but also the practical experiences that our team at Brand Lift 360 has gained over the years. The knowledge we've gathered along the way has always been instrumental in guiding the next marketing What are your thoughts on these trends? Share your insights and experiences in the comments below! More on this topic: The Ultimate Guide to Marketing Campaigns https://lnkd.in/gh3z8NZ2

Integrated marketing is a comprehensive approach that ensures all aspects of marketing communication—such as advertising, public relations, direct marketing, and social media—work together harmoniously. This strategy is designed to provide a unified and seamless experience for consumers across all channels. Key elements of integrated marketing include: 1.    Consistency: Delivering a consistent message across all marketing channels to reinforce the brand and avoid confusion among consumers. 2.    Customer-Centric Approach: Understanding and addressing the needs and preferences of the target audience. 3.    Coordination: Ensuring all marketing efforts are coordinated and support each other, maximizing the impact and efficiency of the campaign. 4.    Content Integration: Creating content that is adaptable and shareable across different platforms, tailored to fit the context of each medium while maintaining a unified voice and message. 5.    Data-Driven Decisions: Using data and analytics to inform marketing strategies and measure the effectiveness of campaigns. By implementing an integrated marketing strategy, businesses can enhance their brand perception, improve customer engagement, and achieve better overall results from their marketing efforts. For more insights, you can read the full article on FourWeekMBA here👇 https://lnkd.in/eC5CfJMF #IntegratedMarketing #Marketing #BetterTogether #Data #Content #Performance

One of the most important marketing strategy exercises I've come to rely on is making room to discuss the things marketing is trying to accomplish without talking about measurement or attribution at all. It's a purely intellectual exercise that ensures that you're thinking from an audience-centric position before you add the inevitable measurement framework on top. I've seen it time and time again, that when you start a marketing strategy conversation by discussing measurement outcomes, you shape the strategy around that. It's the infamous "what gets measured gets managed". But, if you leave room to discuss what marketing is trying to accomplish within the minds of the audience, you often find that it forces you to leave space for things that don't fit neatly into measurement. It causes you to ask different questions. When we talk measurement, we inevitably look inward, asking "how can we get our audience to X?", whereas an audience-centric conversation leads to "what would make them choose us?", "what is important to them?", and of course "what is our current starting point in their minds?" The spoiler here is that a 4P strategy is a foundation that leads towards this same type of thinking, because it frames everything through the lens of the audience and what matters to them. And it leads to questioning what they currently think of you through those elements - or if they think of you at all. But, on the way to a 4P strategy, just leaving space for a conversation where you talk without the constraints of whether you can measure that effort, makes sure you that you weigh what you need to do before you risk limiting it to only what you can measure easily. Without that intellectual exercise you risk building a pure activation plan to produce metrics, but with it you can figure out what you actually needed to do to be thought of by your audience. And, usually, you find that the Venn diagram between those two is much smaller than you'd hope, because most of what you need to do is a brand marketing effort.

As Aimee Meester says, “The most successful integrated marketing strategies don’t waste their time trying to be omnipresent across every channel and platform imaginable. Instead, they are intentional about knowing which channels to leverage and which content and messaging to connect across them in a way that resonates with impact.” I’d like to take this one step further. To me, an intentional approach, one that aligns brand messaging with deliberate actions, programs, and purpose-driven efforts, is critical. Particularly when aiming to build a deeper connection – and trust – with clients and prospects. https://lnkd.in/e94jb3Q8 #intentionalmarketing #marketing #legalmarketing #accountingmarketing #branding