Get Leads // Marketing Your Professional Services’ Post

A thought provoking blog by MOZ reflects a 2023 study by Search Engine Land that showed, men earn an average of 26% more than women in search marketing. This begs the question: Why? And what can be done to address this imbalance and elevate women in SEO? https://bit.ly/4bqVR0M #WomeninSEO #SEO #SearchMarketing #DigitalMarketing

Women in SEO: Reflections on the Past, Present, and Future of Women in the Industry @moz #seotools #seotips #Marketing #digitalmarketing #socialmediamarketing #marketingtips #contentmarketing #OrganicTraffic #InfluencerMarketing #seo #seomarketing #seoservices #seoproblems #seoexpert #seoagency #seoconsultant #seostrategy #seobaby #seocompany

Just curious about who is stopping women from publishing SEO articles. I think anyone can publish their articles on their own blog/website. Why do we need validation from other websites to prove that only men or women contribute SEO articles? With the same logic, why is Moz allowing only Women SEO, with 68% being women authors?

Today's prompt for the #WTSLinkedInChallenge is "what advice would you give to someone who is just starting out in SEO?" The 2 most important things when you're just starting out are: 1. Don't be afraid to ask for help 2. Just do it There are so many great, friendly SEOs who are always willing to lend a hand to another. With a community like Women in Tech SEO, you can ask others for help if you need it. Lean on the community and remember there aren't any dumb questions. It's also super important to put your skills into practice. You can read a million articles, take all the courses, and talk about SEO all day, but the best learning comes from actually being in the trenches. Create your own blog and implement what you've learned. I started out this way and learned so much from trying to rank my own site!

Getting your site's content to appear in the images or text boxes at the top of a search isn't too hard if you plan for it! Sitebulb invited me to break down the process, step-by-step, over on their site. #searchengineoptimization #seo #seocontent

Staying ahead in the ever-evolving world of #SEO is vital in today's digital marketing world. Our friends at Wordstream have put together a comprehensive piece that highlights not just the importance of SEO, but the recent trends and effective strategies that help to maximise #OrganicTraffic. 🌐 Key takeaways include the rise of voice search SEO, how AI is reshaping optimization, and the growing importance of mobile-first indexing. 📱 The article also delves into the importance of top-notch user experience and the intersection of SEO & content marketing is also well explained. Moreover, it breaks down SEO strategies into On-Page, Off-Page, and Technical components to help readers understand and apply them better. There's no time like now to revisit your SEO approach and implement fresh strategies that truly resonate with the latest trends. 💡 Check out the fascinating insights at https://lnkd.in/gJ542ZNN Remember, SEO isn't just about being seen, but making sure it's by the right people at the right time. Let's create experiences that move people. 🚀 What are your thoughts on the latest SEO trends and strategies? I'd love to hear from you! #SEOTrends #ContentMarketing #DigitalMarketing #UserExperience - Casey Jones

A shoutout to the incredible Women in #SEO Today is #womensday, and I find it proper to share some of the women I admire in the industry! If you are not following some of these superstars 🌟 I advice you to remedy that today. Here are who I follow: 📅 Aleyda Solís is the person you want to follow in order to learn and evolve as an SEO. Most of my SEO news & updates come by following her. Aleyda runs her own consultancy, teaches and speaks about SEO, but also started the incredible resouce which is https://learningseo.io/ Lily Ray is the loud opinionated voice in the industry, with years of experience and leads the SEO division of Amsive. 📅 Lidia Infante is the Head of SEO at SurveyMonkey and has recently posted about the gender gap in SEO that is a suggested read (carousel) https://lnkd.in/dK24YgMQ 📅 Alexandra Tachalova is the founder of Digital Olympus, an incredibly effective link-building agency for #SaaS and often posts about the challenges in SEO, link-building and how to overcome them! Erika Varangouli would be the voice of reason in a SEO of crazy controversial opinions, posting more on the intersection of #contentmarketing and SEO. An additional shout-out as part of the few incredible #Greeks in SEO. Olga Zarr SEO & Kristina Azarenko are my go-to influencers for Technical SEO. I have used their tools/templates and have signed up to both their newsletters, I had to group them together :) --- 📅 --> Many of the ladies in this post will be speaking at the Digital Olympus Event event in the Netherlands. If you haven't done it yet, you should be checking it out: https://bit.ly/doSEO2024 --- Who did I miss? Share the female leaders in the industry you follow in the comments. I am looking to follow a few more women SEOs and improve their visibility in my feed!

There are probably a lot of posts like this going around today ... but who cares? What better way to celebrate the day than celebrating and supporting the women I admire in my field? Here's a list of my favorite follows on LinkedIn and why I love them. I hope you find a few new ones to add to your list! Aleyda Solís: Actionable SEO insights and tools, information about updates and guidelines, and just about everything on all aspects of SEO. Areej AbuAli: The founder of my very favorite professional community, Women in Tech SEO (and, yes, you should follow them too!) Caitlin Hathaway: So much goodness around using AI (the right way) in content creation. (She's also a GPT wunderkind!) chima mmeje🏳️🌈: Great content marketing content, an inspiring level of hustle and 🔥 guest interviews. Erika Varangouli: Some of the most thoughtful content marketing and SEO insights out there. She goes deeeeep. Lily Ray: THE place to look for insights on Google updates, SEO trends and the latest tactics. Marie Haynes: An authority (see what I did there?) on EEAT with in-depth analysis around the Google algorithm and related technologies. Nicole DeLeon: Lots of actionable content marketing tips and insights around the SEO landscape. Samantha North: Her content marketing and strategy posts are 👌 Got any favorite follows? Add them to the comments! #WomensDay #IWD2024

What Skills Do Successful Women Have? https://lnkd.in/gnsf_FwD With the help of our most recent post, discover the keys to content writing success! Discover the key abilities that enable women to succeed in this fast-paced industry, from SEO mastery to developing your creative edge. #ContentWriting #WomenInWriting #WritingTips #SEO #Creativity #TWA #TheWomenAchiever

Let your business identity truly sparkle with Google Pay’s identity attributes. Read more about how Google Pay's new feature can boost your business today. #MarketingThatPropels #smallbusiness #marketingagency #marketing #socialmediamarketing #marketingonline #socialmedia #websitedesign #seo #content #ads #BlueHuki