Gertie Find Laerkholm’s Post

The NEXT-NORMAL of market & consumer research. Last week I had the pleasure of being invited to the #MRMW Europe 2023 Conference in Berlin - the leading global conference series on #marketresearch, #customerinsights and #analytics. The event inspired and confirmed what I call the next-normal of market & consumer research. The next-normal is a highly consumer-centric and data-driven innovation processes, accelerated and strengthened with a modular set of best-of-breed agile innovation tools and platforms. KEY PRINCIPLES of the NEXT-NORMAL: / The next-normal works with #real-#time and #behavioral #data / The next-normal seamlessly #leverages #AI for creativity / The next-normal #democratizes #data to make it actionable / The next-normal increases and #democratizes #capabilities in the team / The next-normal works with increased #optionality / The next-normal seamlessly links consumer data to #sales / The next-normal is #fast while #data #quality remains absolutely essential / The next-normal #tailored to the innovation process of the firm STEPS towards the NEXT-NORMAL: > #Deconstruct the innovation process to identify use cases to accelerate > #Design a modular toolkit of tools & platforms tailored to accelerate > #Build a cross-functional team of champions with autonomy & expertise > #Run first pilots with measurable and scalable success > #Scale use cases back into the established innovation process Below are some of my personal highlights of the event. 🍬 Sorin Patilinet explained how Mars is using consumer behavioral insights to adapt advertising to consumer preferences pre- and in-flight, leveraging both established and emerging consumer research tools to measure ad effectiveness on attention - emotion - memory level. 🚀 Anna Fordkort talked us through how Beiersdorf deconstructed the innovation process to strengthen and accelerate it piece by piece with more agile and close-to-the-consumer research methods - in a beautiful case study together with Fastuna (with Rimantas Reimontas), an agile market research platform. 💡 Mariline Alsuar inspired us with how Reckitt is leading the large and growing #sexual #wellness industry with consumer-first innovation based on highly data-driven insights and an always-on approach to build new business growth in EMEA. 💰 Ash Marriott showed how IKEA is building probably the largest set of competitive pricing information in an highly automated, collaborative and actionable way that involves all functions of the business. 📰 Seema Hope of The Economist described the data team of the future to ensure highest data quality and actionability in an age of democratized data access - and how to embrace consumer insights truly from everyone. Thank you to everyone who contributed to this truly valuable event - and to everyone who I've had the pleasure of meeting. A special thanks to Merlien Institute and Appinio (especially Max von Diepenbroick) for hosting - see you soon!

🌐 To all strategy & insights leaders who want to set high ambitions for 2024! 📊 Within Kantar we just launched the latest update to our Insights2030 benchmark. In this introduction, we now measure the impact and maturity of AI within the insights and analytics function! 🌍 What do we offer? - Benchmark your organization against the industry and global leading companies - Gain valuable insights into industry trends and best practices - A great starting point to elevate your organization’s capabilities and impact in 2024 🚀 Insights2030 is a global initiative about the future insights and analytics organization. This platform is designed to connect professionals, foster innovation, and elevate industry standards. 🔗 How to get involved? Reach out to Karel d'Hond or myself to learn more about our offer. Let's collectively drive the future of insights and analytics! 📈✨ Don't miss out on this opportunity to be part of something transformative. #Insights2030 #Analytics #Imagination #AIforInsights #Customer-centricity #Benchmarking #GlobalCommunity #InsightsLeadership

🌐 Call out to all strategy & insights leaders who want to set high ambitions for 2024! 📊 Within Kantar, we just launched the latest update to our #Insights2030 benchmark. In this introduction, we now measure the impact and maturity of AI within the insights and analytics function! 🌍 What do we offer? ▪ Benchmark your organization against the industry and global leading companies  ▪ Gain valuable insights into industry trends and best practices  ▪ A great starting point to elevate your organization’s capabilities and impact in 2024 🚀 What is Insights2030? Insights2030 is a global initiative about the future insights and analytics organization. This platform is designed to connect professionals, foster innovation, and elevate industry standards. 🔗 How to get involved?  Reach out to Mark Visser and Karel d'Hond to learn more about our offer.  Or check for more information: https://lnkd.in/dgQQZwmr Let's collectively drive the future of insights and analytics! 📈✨ Don't miss out on this opportunity to be part of something transformative. #Insights2030 #Analytics #Imagination #AIforInsights #Customer-centricity #Benchmarking #GlobalCommunity #InsightsLeadership 

🌐 Call out to all strategy & insights leaders who want to set high ambitions for 2024! 📊 Within Kantar, we just launched the latest update to our #Insights2030 benchmark. In this introduction, we now measure the impact and maturity of AI within the insights and analytics function! 🌍 What do we offer? ▪ Benchmark your organization against the industry and global leading companies  ▪ Gain valuable insights into industry trends and best practices  ▪ A great starting point to elevate your organization’s capabilities and impact in 2024 🚀 What is Insights2030? Insights2030 is a global initiative about the future insights and analytics organization. This platform is designed to connect professionals, foster innovation, and elevate industry standards. 🔗 How to get involved?  Reach out to Mark Visser and Karel d'Hond to learn more about our offer.  Or check for more information: https://lnkd.in/dXaCrz8c Let's collectively drive the future of insights and analytics! 📈✨ Don't miss out on this opportunity to be part of something transformative. #Insights2030 #Analytics #Imagination #AIforInsights #Customer-centricity #Benchmarking #GlobalCommunity #InsightsLeadership 

🌐 Call out to all strategy & insights leaders who want to set high ambitions for 2024! 📊 Within Kantar, we just launched the latest update to our #Insights2030 benchmark. In this introduction, we now measure the impact and maturity of AI within the insights and analytics function! 🌍 What do we offer? ▪ Benchmark your organization against the industry and global leading companies  ▪ Gain valuable insights into industry trends and best practices  ▪ A great starting point to elevate your organization’s capabilities and impact in 2024 🚀 What is Insights2030? Insights2030 is a global initiative about the future insights and analytics organization. This platform is designed to connect professionals, foster innovation, and elevate industry standards. 🔗 How to get involved?  Reach out to Mark Visser and Karel d'Hond to learn more about our offer.  Or check for more information: https://lnkd.in/ecaB-h7U Let's collectively drive the future of insights and analytics! 📈✨ Don't miss out on this opportunity to be part of something transformative. #Insights2030 #Analytics #Imagination #AIforInsights #Customer-centricity #Benchmarking #GlobalCommunity #InsightsLeadership 

🌐 Call out to all strategy & insights leaders who want to set high ambitions for 2024! 📊 Within Kantar, we just launched the latest update to our #Insights2030 benchmark. In this introduction, we now measure the impact and maturity of AI within the insights and analytics function! 🌍 What do we offer? ▪ Benchmark your organization against the industry and global leading companies  ▪ Gain valuable insights into industry trends and best practices  ▪ A great starting point to elevate your organization’s capabilities and impact in 2024 🚀 What is Insights2030? Insights2030 is a global initiative about the future insights and analytics organization. This platform is designed to connect professionals, foster innovation, and elevate industry standards. 🔗 How to get involved?  Reach out to Mark Visser and Karel d'Hond to learn more about our offer.  Or check for more information: https://lnkd.in/g7_XMems Let's collectively drive the future of insights and analytics! 📈✨ Don't miss out on this opportunity to be part of something transformative. #Insights2030 #Analytics #Imagination #AIforInsights #Customer-centricity #Benchmarking #GlobalCommunity #InsightsLeadership 

🌐 Call out to all strategy & insights leaders who want to set high ambitions for 2024! 📊 Within Kantar, we just launched the latest update to our #Insights2030 benchmark. In this introduction, we now measure the impact and maturity of AI within the insights and analytics function! 🌍 What do we offer? ▪ Benchmark your organization against the industry and global leading companies  ▪ Gain valuable insights into industry trends and best practices  ▪ A great starting point to elevate your organization’s capabilities and impact in 2024 🚀 What is Insights2030? Insights2030 is a global initiative about the future insights and analytics organization. This platform is designed to connect professionals, foster innovation, and elevate industry standards. 🔗 How to get involved?  Reach out to Mark Visser and Karel d'Hond to learn more about our offer.  Or check for more information: https://lnkd.in/ekEM8ivE Let's collectively drive the future of insights and analytics! 📈✨ Don't miss out on this opportunity to be part of something transformative. #Insights2030 #Analytics #Imagination #AIforInsights #Customer-centricity #Benchmarking #GlobalCommunity #InsightsLeadership 

🌐 Call out to all strategy & insights leaders who want to set high ambitions for 2024! 📊 Within Kantar, we just launched the latest update to our #Insights2030 benchmark. In this introduction, we now measure the impact and maturity of AI within the insights and analytics function! 🌍 What do we offer? ▪ Benchmark your organization against the industry and global leading companies  ▪ Gain valuable insights into industry trends and best practices  ▪ A great starting point to elevate your organization’s capabilities and impact in 2024 🚀 What is Insights2030? Insights2030 is a global initiative about the future insights and analytics organization. This platform is designed to connect professionals, foster innovation, and elevate industry standards. 🔗 How to get involved?  Reach out to Mark Visser and Karel d'Hond to learn more about our offer.  Or check for more information: https://lnkd.in/epUaZKF9 Let's collectively drive the future of insights and analytics! 📈✨ Don't miss out on this opportunity to be part of something transformative. #Insights2030 #Analytics #Imagination #AIforInsights #Customer-centricity #Benchmarking #GlobalCommunity #InsightsLeadership 

🌐 Call out to all strategy & insights leaders who want to set high ambitions for 2024! 📊 Within Kantar, we just launched the latest update to our #Insights2030 benchmark. In this introduction, we now measure the impact and maturity of AI within the insights and analytics function! 🌍 What do we offer? ▪ Benchmark your organization against the industry and global leading companies  ▪ Gain valuable insights into industry trends and best practices  ▪ A great starting point to elevate your organization’s capabilities and impact in 2024 🚀 What is Insights2030? Insights2030 is a global initiative about the future insights and analytics organization. This platform is designed to connect professionals, foster innovation, and elevate industry standards. 🔗 How to get involved?  Reach out to Mark Visser and Karel d'Hond to learn more about our offer.  Or check for more information: https://lnkd.in/gcg9ZDD9 Let's collectively drive the future of insights and analytics! 📈✨ Don't miss out on this opportunity to be part of something transformative. #Insights2030 #Analytics #Imagination #AIforInsights #Customer-centricity #Benchmarking #GlobalCommunity #InsightsLeadership 

🌐 Call out to all strategy & insights leaders who want to set high ambitions for 2024! 📊 Within Kantar, we just launched the latest update to our #Insights2030 benchmark. In this introduction, we now measure the impact and maturity of AI within the insights and analytics function! 🌍 What do we offer? ▪ Benchmark your organization against the industry and global leading companies  ▪ Gain valuable insights into industry trends and best practices  ▪ A great starting point to elevate your organization’s capabilities and impact in 2024 🚀 What is Insights2030? Insights2030 is a global initiative about the future insights and analytics organization. This platform is designed to connect professionals, foster innovation, and elevate industry standards. 🔗 How to get involved?  Reach out to Mark Visser and Karel d'Hond to learn more about our offer.  Or check for more information: https://lnkd.in/euUcak-P Let's collectively drive the future of insights and analytics! 📈✨ Don't miss out on this opportunity to be part of something transformative. #Insights2030 #Analytics #Imagination #AIforInsights #Customer-centricity #Benchmarking #GlobalCommunity #InsightsLeadership