Future of Branded Calling: It's not what you think! First of all, it's not about the branding - it's about trust. Legitimate businesses simply want an opportunity to engage with consumers. Learn more at: https://lnkd.in/erfxE_gp
Recently, while traveling for the ITEXPO #TECHSUPERSHOW in Florida, Gerry Christensen and his wife visited a Publix Super Markets, where Gerry’s bank decided the use, their card might be a potential fraud. Probably, everyone has had the experience, especially while traveling, of having a normal transaction in place that you’re not normally at, being flagged. But what happened next gets to the heart of the problem.
The bank issued a fraud alert text that Gerry did not respond to because the fraud alert text was, itself, determined to be spam by Gerry’s carrier. A live example of how legitimate business transactions are being disrupted by the degradation of basic real rime communications. Adverse call labeling can occur at the wrong time and place, and for the wrong party.
Learn more by listening to this TR Publications podcast in preparation for the Cloud Communications Alliance Cloud Connections 2024: https://lnkd.in/erfxE_gp
Our Head of Regulatory Compliance, Gerry Christensen, has provided comments to the Federal Trade Commission as they "Seek Comment for Trade Regulation Rule on Impersonation of Government and Businesses" and may be found here: https://www.regulations.gov/comment/FTC-2023-0030-0045