CCO & Co-founder of Rayn | Determined to drive real impact | Community member of Diverse Leaders in Tech
It was such a pleasure to be a part of an inspiring and honest conversation around the future of digital advertising at Navigating Digital Horizons, an event by Epsilon & Publicis Groupe Thank you Dorine van Mullem Arjen Heida and Ali Diouri for making that possible and Wendy Pouw for moderating. We need more of these brand centric events that spark dialogue and collaboration.
Navigating the digital wave 🌐✨. Transforming stories into experiences and ideas into engagement. Join the journey of innovation in digital media & advertising. 🚀 #DigitalMedia #AdvertisingEvolved #InnovationUnleashed
The #PR and #advertising industries are facing the perfect storm… competition for consumer attention is fierce, consumers themselves are increasingly determined to ignore the noise, and clients are more demanding than ever to see a return on their marketing investment. How can agencies overcome these challenges? Download, "How Market Research Can Help Drive Revenue for PR and Ad Agencies" to learn more! https://bit.ly/3XSXoGV #marketresearch #mrx
From strategy to execution, TrulyDigital Media® is your one-stop destination for all things digital. Let's turn your vision into reality! 💡 #DigitalAgency #CreativeThinking
Links to read even if you're not going
Partner Post / Creative big ideas brimming with empathy are 79% more likely to drive brand choice. This is one of the many key learnings that Ipsos uncovered in its latest creative development meta-analysis The Misfits Way to Creative Excellence, which will debut at Most Contagious 2023. If you aren’t joining us at next week’s event, but still want to find out how you could cultivate effective advertising, then take a sneak peek here: https://cont.gs/48dmgx5
The Christmas season is a time to be with family and friends, to take a step back from the daily grind and be more social with each other. So this time of the year is quite apt for a talk I'll be giving at Most Contagious on Thursday, where I will make the case for social ads to be...well, more social. To think about expressing empathy for their audience and delivering value through new creative ideas to get more effective in the longer-term. Drawn from a Social MISFITS analysis of over 1k social ads. So, if you're interested in learning more about how being more social with your social ads will increase your chances for long-term effects, come and join us at Most Contagious. We can even be social together and have a pre-Christmas tipple. 🎄🎄🎄 Shaun Dix, Arnaud Debia, Aurelie Jacquemin, Louise Harrison, Kelly Beaver MBE, Lucy Burnham, Eleanor Thornton-Firkin, Samira Brophy, Chris Hutchings
Partner Post / Creative big ideas brimming with empathy are 79% more likely to drive brand choice. This is one of the many key learnings that Ipsos uncovered in its latest creative development meta-analysis The Misfits Way to Creative Excellence, which will debut at Most Contagious 2023. If you aren’t joining us at next week’s event, but still want to find out how you could cultivate effective advertising, then take a sneak peek here: https://cont.gs/48dmgx5
Breaking things to make an impact is a bold move, but necessary in today's advertising and media landscape. When it comes to creative campaigns, breaking the norm must now *be* the norm if brands want to stand out and effectively capture #earnedmedia.
📰 Print media may not be the newest kid on the block, but it's still reigning supreme when it comes to ROI!💰 Recent data from ABC UK shows that print media delivers the largest Return on Investment compared to other media channels. This revelation underscores the enduring power and effectiveness of print advertising in today's dynamic landscape. Despite the proliferation of digital platforms, print media maintains its stronghold, offering unparalleled reach and engagement for brands looking to make a lasting impact. As marketers, it's crucial to recognize the value that print media brings to the table. Its tangible presence, credibility, and ability to capture audience attention make it an invaluable asset in any comprehensive marketing strategy. 💡
Helping brands see success by applying behavioral marketing to their organization’s objectives ▪️ Behavioral Marketing Strategist | Brand Expert | Creative Director | Forbes Contributor | Speaker
This article concerns #AI, so now that I've said that, I'm sure you'll read it. It is also worth reading everyone else's thoughts on the challenges facing marketers this year. #AI #behavioralmarketing #Marketing
Staying in the know is essential to success in any industry, and the need to keep abreast of shifting trends in advertising and marketing has never been more critical. Read more at https://hubs.li/Q02yrBzn0 from Paul Ross of SmartBi, Michael Kuzminov of HypeFactory, Adrian Falk of Believe Advertising & PR, Tony Pec of Y Not You Media, Mike Maynard of Napier Partnership Limited, Nataliia Andriichuk of Viseven, Bernard May of National Positions, Justin Belmont of Prose, Arian Ghotbi of Cyrus Digital, Dave Foster of AvreaFoster, Trey Robinson of Story Amplify, Frederik Bussler of Bussler & Co, Robin Clayton of Fifty-Five, Victoria Reitano (She/Her) of Agency 6B, Paula Chiocchi of Outward Media, Inc., Ellis Verdi of DeVito/Verdi, Roger Hurni of Off Madison Ave, and Oksana Matviichuk of OM Strategic Forecasting
Download the 2023 #DiversityDrivesCreativity report from our friends at Creativebrief Diversity really does drive creativity Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform.
My goal is to help talented creative, digital, and marketing professionals find their next dream job! Let's connect!
Breaking things to make an impact is a bold move, but necessary in today's advertising and media landscape. When it comes to creative campaigns, breaking the norm must now *be* the norm if brands want to stand out and effectively capture #earnedmedia.
