Geraldine Wharry’s Post

👕 Could this project create a $700 billion market for reused, rented, repaired, and remade clothes by 2030? 🛍 That's the ambitious goal behind The Fashion ReModel, a groundbreaking initiative launched by forward-thinking brands like Arc’teryx, Zalando, H&M, and five other industry leaders. This three-year project, led by the Ellen MacArthur Foundation, aims to revolutionize the fashion industry. ♻ The Fashion ReModel seeks to prove that scaling circular business models is not only possible but can also significantly reduce the fashion industry's environmental impact. The initiative addresses the high emissions and waste in fashion, which currently contributes 2.1 billion tonnes of greenhouse gases annually. Embracing circular economy models could slash one-third of these emissions, aligning the industry with the Paris Agreement. 📈 The first working session in London tackled the financial hurdles to circularity. Over the next three years, The Fashion ReModel will explore various topics, sharing valuable insights and solutions to promote a sustainable future for fashion. Hopefully this project will serve as an accelerator of circularity in the fashion industry. H&Z Management Consulting, The Transformation Alliance #decadeofaction https://lnkd.in/epj4HAxe

🔎 Explore some of the themes from A/W 2024 Fashion Month: Access our latest editorial in full: https://lnkd.in/d_Dp3AVw   Fashion weeks symbolise a cultural zeitgeist, providing powerful channels to convey crucial messages in unconventional ways. With the capacity to draw vast crowds from across the globe and dominate discussions in global media and on social platforms, the impact of fashion month is undeniable. 🌱 This is why sustainability must be integral to brand showcases – particularly as the impact of a garment hinges largely on its design which influences resource consumption, manufacturing processes, the labour required and usage patterns.

Debunked: The most sustainable garment is the one in your wardrobe. I'm Ghislaine Walker, Founder at Tales in Style, helping to update wardrobes without costing the earth 👋 I'm taking over TWICE's page to share more about my circularity journey! 1. Why did you decide to join a circular/impact space? I have been aware of climate change since I was a student in the 1980s. At about the same time, I began wearing 2nd hand clothes because I didn't like the new clothes I could afford. Over time, my understanding of both areas grew. When faced with losing my small business/side hustle, which largely depended on a fast-fashion brand, I realized that my work life and eco ethics needed to be aligned. 2. Biggest slow fashion myth, and why? As a huge fan of Orsola de Castro, this quote has been my mantra for a long time: "The most sustainable garment is the one in your wardrobe." The exponential growth of fast fashion made it meaningless. So many people have been exclusively wearing fast fashion for years and using charity shops as an alternative to disposal. This myth that preloved is guilt-free is a simplification. Whilst I will always love vintage & secondhand clothes, this marketplace is far from the solution to fast fashion. 3. What are resources/creators/podcasts you couldn't live without? → That's Not My Age → The Ecosystem Incubator → The Circular Economy Show 4. What advice would you give to companies that want to adopt a circular model? Introduce a mending service, resale options, and/or loans for occasion wear. The most radical act would be understanding your supply change using platforms like Vestis Labs plus building end-of-use into the design process. Full traceability while taking responsibility for the garments produced throughout their lifespan would create a massive shift in our relationships with clothes. 5. What are you working on right now? Growing Tales in Style while working towards a local traders & makers hub. Returning to hyper-local solutions is one way forward. If you have any questions for me - share them in the comments 👋📝

💬 Two weeks ago, I had the pleasure of attending the 15th-anniversary Global Fashion Summit. It was a fun opportunity to reconnect with old industry friends and establish new and exciting connections. The event was insightful, and you can find my key takeaways from the summit in the article I wrote for Stockholm Fashion Districts 👇 💄 In summary, it is evident that our current sustainability efforts fall short. With the pace of growth being faster than speed of transitioning towards a circular, regenerative, and net-zero future. The industry finds itself in a worst position compared to 15 years ago. 🌳 To meet the sustainability targets, substantial commitment from industry leaders, significant investments, and the strategic direction of capitals as well as more effective policies are needed. 👀 One thing that stood out to me was lack of dialogue surrounding AI and the absence of investors at the summit. AI isn’t just about automating tasks—it’s a powerful tool that can help pinpoint sustainability issues, manage risks, and spot opportunities. These are all crucial factors in balancing short-term profits with long-term sustainability goals. But it’s not all smooth sailing. Introducing AI into an industry that relies heavily on designers, content creators, marketers, and customer service could shake things up. There’s a need to adapt to these changes. By grappling with these challenges and fully embracing AI’s potential, the fashion industry can pave the way for innovation while staying true to its commitment to sustainability. The full article can be found below. 👇 Syre, Wecobi, Global Fashion Agenda, Ralph Lauren, H&M Group, The Fashion Pact, TrusTrace, Apparel Impact Institute, Dayana Molina, EURATEX - European Apparel and Textile Confederation

In the captivating 'Generation DIYS' podcast series by French maestro, Matthieu Stefani renowned explorer Bertrand Piccard took us on a journey explaining the pivotal difference between effectiveness and efficiency.🌍🎙️ But...What does it mean in the opulent world of fashion?👗✨ In an industry where aesthetics meet functionality, the equilibrium between being effective (doing the right things) and being efficient (doing things right) is fundamental. Let’s unfold how fashion is traversing towards a more sustainable future by intertwining these two concepts!🍃🔄   🔗 Preorder: Inviting consumers to preorder collections brings forth a strategic method to curb overproduction, thus effectively reducing waste and ensuring that every piece crafted is cherished. It allows brands to efficiently utilize resources by creating what is needed and loved, paving the way for a more sustainable and customer-centric approach.👥💕👚   ♻️ Circularity: Taking the stride towards a circular fashion model signifies enhancing effectiveness by ensuring resources are used judiciously and have an extended lifecycle. Through practices like recycling, upcycling, and ensuring durability, the industry not only cherishes each piece longer but also efficiently mitigates its environmental footprint.🌏💚🔄   🏆 Quality: Investing in quality is an ode to both effectiveness and efficiency! Superior quality garments not only elevate the user experience but also stand the test of time, reducing the demand for fast, disposable fashion. By focusing on craftsmanship, materials, and timeless designs, the industry magnifies its commitment towards a future where fashion is enduring and loved for generations to come.🧵✨🕰️ We are proud with Piment studio to be at the forefront of these new practices. If you are interested in sustainability in fashion I recommend my latest latest interesting read : Vestiaire Collective impact report 2023 https://lnkd.in/eztKxBr8

🤔 Ever wondered how fashion brands can produce less but still rake in profits? The traditional fashion mantra has always been 'more production equals more profit.' But with growing concerns over sustainability, it's clear this approach needs a makeover. So, is it possible to pivot to a less-is-more strategy without compromising on earnings? 💼Let's face it: profit isn't just a nice-to-have; it's essential for supporting the livelihoods of countless individuals in the fashion sector. Enter Technology. It's the game-changer we've been waiting for, capable of ushering in sustainable, circular business models. Imagine producing exactly what's needed, slashing waste, and boosting efficiency through automation. That's the promise of on-demand manufacturing on a grand scale. 🌟 But it's not just about making less. It's about making things last. With technology, we could see a shift towards localized production, tapping into the skills of local craftspeople for repairs or upgrades and forming global networks to spread these sustainable practices far and wide. Imagine giving every piece of clothing a digital passport containing everything you need to know for its care, enhancement, or even transformation into something new. The possibilities are limitless. 🌍Technology is paving the way for a fashion industry that doesn't have to choose between profitability and sustainability. 💡Could tech be the answer to marrying sustainability with profit in fashion? 💡How can we leverage technological innovations to champion circularity and minimize waste? I believe technology holds the key to a future where the fashion industry thrives economically and environmentally. 💬What are your thoughts? Let's chat.

Where Sustainable branding Is headed And how not to get left behind... In 2023 we saw a massive increase in the number of companies within the fashion industry shifting toward sustainable and circular identities and in 2024 we expect more of the same. Here is a list of branding trends companies are using to grow: 1. Transparency is Chic: In an age of information, consumers crave transparency and accountability. Sustainable fashion brands are opening the doors to their supply chains, showcasing ethical practices, and proudly sharing the journey from fiber to fashion. 2. Storytelling with Purpose: From the origins of materials to the impact on local communities and the environment, storytelling is becoming a powerful tool for brands to connect with consumers on a deeper level. 3. Circular Fashion Ecosystems: Embracing circularity, brands are designing not just for style but for longevity. Repair, reuse, and recycle are becoming integral components of branding strategies. The concept of a garment's lifecycle is evolving, and seasonal is being ditched for timeless. 4. Inclusivity Beyond Fashion: Sustainable fashion is championing inclusivity, not just in size and style but in the broader societal context. Brands are taking stands on social and environmental issues, (for better or worse) fostering a shared values with their audience. 5. Tech-Driven Sustainability: Technology is becoming a catalyst for sustainable innovation. From using AI for sustainable design to blockchain for supply chain transparency, tech-driven solutions are enhancing the credibility of sustainable brands and reshaping the future of fashion. Check out Pangaia to see a cool example. With the fashion industry accounting for a whopping 10% of carbon emissions, brands are finally slowing down and taking accountability... And some are just riding the wave or afraid of legal trouble but that’s not the point shhh #SustainableFashion #FashionRevolution #BrandingTrends #EthicalFashion

From reckoning with the volume of waste to scaling the market for secondhand, fashion businesses are starting to prove out alternative - potentially more sustainable - business models. The impetus behind those commitments is also growing stronger, with fresh risk exposure in shipping and logistics, and new research demonstrating persistent changes in consumer behaviour that could, combined, make an even stronger business and cultural case for an extended-lifespan approach to fashion. And, as we prepare for February's event season, technology is everywhere at milestone industry events - as well as working its way into fashion weeks in a decidedly more playful, provocative way. Deeper thoughts in our analysis of this week's headlines, with some additional on-the-ground thoughts from NRF 2024 by Mike Colarossi: interli.net/3SxfYDh #fashiontechnology