Don't blame young people for avoiding the news, it's the product that is broken. That was the key message from my talk in Perugia which you can watch here: https://lnkd.in/eWpSA5rr However, it isn't all doom and gloom for the industry. There are incredible examples of news organisations and individuals doing it well - Zetland, Daily Maverick, TLDR News, HumAngle Media, The Verge - to name but a few. If you want to learn more about how you can better prepare for 2030 audiences, please do reach out or read the full report here: https://lnkd.in/eK_Jxmx5
George Montagu’s Post
More Relevant Posts
-
Press release is not the answer to everything. It's just one way you can communicate with your audience. It's very important that you only share a release when you have something newsworthy to tell the public. #CMCConnectLLP #StrategicCommunications #PublicRelations #niprlagos #Perceptionconsulting #Compellingstory
-
How news brands can win over young audiences, with Danuta Breguła: Stop waiting for news consumers to mature. News organisations need quality-of-life features and communication strategies that appeal to Gen Z and Gen Alpha #journalism #media #news
How news brands can win over young audiences, with Danuta Breguła
journalism.co.uk
-
📢 Is your news pitch falling flat? 😕 Don't worry, we've got you covered! Check out our latest blog for top-notch strategies to revive media interest in your story! 💥 From analyzing feedback to tapping into trends, learn how to make your pitch stand out and catch the media's eye. 📰💡 Don't miss out on getting the coverage your story deserves! https://lnkd.in/ekMiwXtd #PublicRelations #MediaPitching #NewsCoverage 🚀
-
-
How news brands can win over young audiences, with Danuta Breguła: Stop waiting for news consumers to mature. News organisations need quality-of-life features and communication strategies that appeal to Gen Z and Gen Alpha #digitalpublishing #journalism #onlinepublishing
How news brands can win over young audiences, with Danuta Breguła
journalism.co.uk
-
"Sustainability starts with serving your audience. Understanding your current – and future – audiences means knowing who they are, what they need, and how you can better serve them." Fathm's Tom Trewinnard tells us more in this short video. 'Audience' is one of Fathm's Eight Core Principles for Sustainable Newsrooms - find out more https://bit.ly/3F9p6GE
-
Don't take my word for it: listen to the journalists writing about business and industry. Public relations is about your audience; not about promoting your organization. Once you understand that, success can follow. #journalism #goodstorytelling #publicrelations #brandmanagement
If your pitch is summed up as, "would you like to talk about how great our company is?" the answer is going to be no. A pitch is about your audience. Your journalist's audience. How can your greatness help them?
-
Media & News Alert! Teen Think Tank Project is breaking barriers and reshaping the narrative! 🌟💡 Check out our latest insights on media trends and thought-provoking news analysis! #teenthinktank #teenthinktankproject #giveteensavoice #researchinstitute
-
-
📰 The rise of fake narratives and sentiments propagated by bots has added complexity to our online conversations. From elections to cultural discourse, ideological battles are waged through financial and technical means, often overshadowing critical thinking. 👇 Here we explore strategies for professionals to effectively measure and combat mis- and disinformation, manage reputation, communicate clearly, and navigate the digital realm with resilience. Let's empower ourselves to navigate the complexities of online discourse. #Misinformation #DigitalStrategy #CriticalThinking
🔍 Telling fact from fiction is tough. With so much information out there, it’s easy to get distracted and lost in the noise, making it hard for people to stay informed and think critically. For brands and organisations trying to stay honest and connect with their audiences, this is becoming a big challenge. 💡 In our latest article, we delve into strategies to help professionals effectively measure mis- and disinformation, manage reputation, communicate clearly, and navigate the digital landscape with resilience. #Misinformation #Disinformation #FakeNews #MediaIntelligence
-
🎥 What Makes a Story Newsworthy? Find Out in Our Latest A100 Video 🎥 Discover key elements that make your association's updates not just newsworthy, but headline-worthy in our recent Association Insights video. Colleen Lerro Gallagher breaks down how to assess timeliness, relevance, impact and uniqueness to effectively capture your audience's attention. Whether you're aiming for trade publications or national news, get the insights you need to tailor your stories for the right audience. 👉 Watch now and start crafting compelling news: https://loom.ly/ZCaYSx8 #Newsworthy #AssociationCommunications #PRStrategies #TheA100
