At GPJ, we have a long, proud history of creating strategic market-leading experiences. As the agency that ambitious brands turn to for their most important moments, we recently commissioned research to explore the role of experience marketing in the marketing mix, as well as the business and commercial impact experiences have. All the findings have now been captured in a report - Prepare For Impact: Do live experiences really drive business results?
We unpacked the insights and shared practical recommendations with a panel featuring Caroline Raj Marketing Director at ServiceNow, Jessica Quiney Head of Strategy GPJ, James Bennett, Creative and Tech Director Project, and Darren O'Meara Growth and Development Director GPJ, hosted by Christine Mills, Managing Director GPJ ANZ.
Thank you to everyone who attended and we hope you found the conversation insightful. If you would like to download the report, please click here: https://lnkd.in/gNkHYCfH
#GPJANZ #ExperienceEverything #PrepareForImpact