General Catalyst’s Post

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Ready to go live? We believe Gen-Z is creating the future of livestreaming. In their latest piece that’s part of our ‘The Consumer Internet is Dated’ series, Niko and Jonny detail the shifts in this ecosystem including… 1. Evolving the livestreaming business model “As livestreaming continues to advance, we believe that platforms will find new ways to evolve their business model to focus on niche verticals, expand the formats they offer, and create opportunities for offline monetization.” 2. Changing how viewers and streamers engage “We see additional opportunity in interactivity, and we believe future livestreaming platforms will lean into this area to expand their reach.” 3. The role of AI in viewer engagement “We believe that AI has the potential to fundamentally improve livestreaming across the engagement stack…AI may also be able to improve personalization in livestreaming. For example, as AI inputs become increasingly multimodal, they may be able to better understand streams, and enhance the viewer experience by providing additional context based on what streamers do.” And much more. Explore the future of livestreaming (full post in comments) ↓

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