Gelsomina Parravicini’s Post

Dive into this one – it’s worth your time! Crayola's new campaign, beautifully illustrated in the video (don’t miss!), showcases the power of democratising creativity. By celebrating the creative journey from childhood to adulthood, they're shaping expectations in a way that is true to brand and fostering a more empathetic and imaginative world. ❤️🌍 #BrandStrategy #Marketing #Campaign #Crayola

In a market dominated by giants, how does a startup make its mark? 🤔 Dat Bike's answer: by deeply understanding the context and challenges faced by their community. With blackouts on the rise in Vietnam, they've stepped up to support small businesses by turning their e-bikes into mobile power sources. This is next-level empathy in action! 🔌🚲❤️ #BrandPurpose #Innovation #Marketing #EmpathyMarketing

🌏 Shaping expectations in new markets requires more than just replicating what worked elsewhere. Check this out to find out how brands can leverage their "outsider" status to stand out, turning perceived differences into a competitive edge. It's a fascinating perspective for any brand looking to make a global impact! 🚀 #MarketStrategy #GlobalBrand #Brand #Marketing

💰 Waitrose cleverly navigates the competitive retail landscape by reshaping expectations around their premium pricing strategy. By offering a unique blend of high-quality products, celebrity endorsements, and immersive experiences like cooking classes, they provide customers with tangible value and elevate their brand perception. 💡 #Retail #Marketing #Media #BrandPartnerships

Très fière de nos jeunes talents ! Trois équipes Ipsos finalistes pour Research got talent ! Louis Fonteneau et Anastasiia POPOVA pour l'association Droit à l'école ! 📚 Kamilia Khalilizadeh, Claire Martin et Léa Scurti pour l'association Contact ! Sylia Titouh, Laura Debourg, Claire Dicuonzo pour l'association ASAP for Children ❤️

🐶✈️ This innovative and empathetic approach positions Mars Petcare as a holistic partner for pet parents navigating the often-challenging world of travel. It’s a strategic move that sets a new standard for brands seeking deeper connections with this growing market. ❤️ #CoBranding #BrandPartnership #Branding #Marketing

Companies and consumers face the chaos of the modern world every day. Want to know how brands can break through the noise? Check out our detailed Point of View! 💥 #Ipsos #InsightstoActivate #Context #Brands

🎬 Heinz masterfully integrates the context of the "behind-the-scenes" content trend to provide a fresh perspective on their product. By showcasing the lengths other brands go to for visual appeal, Heinz reinforces the realness of their ketchup, shaping consumer expectations around authenticity. #DistinctiveBrandAssets #Brand #Authenticity #Marketing