Even though I do evangelize CRO for DTC brands. 🙌 But it is not the only tool in your brand's arsenal. 🛠️ There are other tools you can use for better conversion rates, AOV and LTV (stickiness). Some of these are: 1. brand identity - much more than logo & font 2. brand story - much more than "about us" 3. tone of voice - much more than copy 4. style of language used in the messaging 5. aesthetics - much more than design ----------------------------------------------------------------------------- Yes, even aesthetics are important. Why? Because a Gen-Z girl won't drop 20% of her salary on a jewellery. Unless the jewellery brand's store & social aesthetics are on point. And, the messaging is in-line with her personal values. Now you can do CRO & tweak elements of your store such as CTAs, photos, pricing, product titles etc & call it a day's hard work. Or you can go the extra mile and work on other 5 points as well. I will any day recommend going above and beyond. That's where magic happens 🌈 #CRO #ecommerce #OptimizeYourBrand #OptimizeYourLife
Geet Kiran Aneja’s Post
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lovely <3
Building Unstop | Father 👨👦, doodler ✍️, trivia buff 🙋♂️, sports fanatic ⚽️🏏🏎 , lifelong student of marketing 💻
woke up to this 😂 was actually wondering for a second who is this political honcho who looks so much like Deepinder. too good from Zomato prachaar vibhaag. and many happy returns of the day to Mr Goyal.
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In one of my previous Avatars, I used to help out B2B peeps with cold emails. An EXIM house in India was one of my many clients. They reached out to me after 2 years out of the blue. It turns out they got good biz through sequences that I wrote. So they assigned me some more. When I don't even write cold emails anymore (except for myself). But anyway, great to know that my cold emails are working. Not saying that you should get those written from me, but c'mon try me :P I will do it for everyone except eCommerce agencies (pretty obvious) Btw the client also referred me to someone else. And wants me to handle their both personal & company brand on LinkedIn (which is also something I haven't done - even for myself) OkBye #OutOfTheBlue
