Gabriela Schulte’s Post

NEW: The Media & Entertainment is being transformed by Generative AI. The latest HarrisX - a Stagwell Inc. company survey for Variety VIP+ offers fascinating insights from media and entertainment executives on the adoption of generative AI in their field. Well worth a full read but some key findings include: 📊 **82% of executives** assert that Generative AI will revolutionize content creation, making processes faster and more cost-efficient. 📈 **75%** identify AI as a pivotal tool for personalized content recommendations, which can significantly enhance viewer engagement and retention. 💡 **69%** emphasize AI’s potential to automate routine tasks, allowing creative teams to focus on innovation and high-value activities. 🌐 **58%** of respondents express concerns over data privacy and security, highlighting the necessity for robust AI governance frameworks. 👥 **64%** of executives advocating for AI literacy programs within their organizations. It’s clear that Generative AI will play a transformative role in the media and entertainment sectors. Embracing these technologies will be crucial for driving innovation and staying competitive in a rapidly evolving landscape. To learn more, check out the full story by Audrey Schomer here: https://lnkd.in/eRuyDKbq #Ai #generativeai #entertainment #media #hollywood #entertainmentindustry

For Forbes, #EveryoneisCreative author Guy Armitage speaks on the effects of AI on creativity and how we can use it to our advantage 🤖💭 "Like all technologies, our fate will likely fall within the grey area between Utopians and Dystopians," Read the full article here: https://lnkd.in/eSEku2VN

"YOUR 6-STEP PLAN FOR SUCCESS IN AN INCREASINGLY GENERATIVE AI MEDIA & ENTERTAINMENT WORLD" My latest newsletter lays out 6 things everyone in the industry (business and creatives) should do to turn AI perils into personal power. Here's an excerpt: OpenAI’s “Sora” text-to-cinematic quality video debut served as Hollywood’s wake-up call. It opened eyes in the industry to generative AI’s immense power that threatens jobs, just as any new technology does. But it also opens new creative possibilities, new jobs, and new business models. So how can we best prepare ourselves? One thing is certain. Passivity plays no positive role. It’s critical to move past fear to acceptance and action. So here’s your 6-step program ("cheat sheet") for success for this coming AI sea change (the full version of this is in my newsletter): Step 1: accept this AI reality Open your mind to what #Sora represents - our new transformational generative AI reality. New tech always disrupts established companies, norms and business models. If nothing else, the internet revolution taught us that. Step 2: learn about generative AI Now it’s time to take action. Educate yourself about generative AI, because it will significantly impact all aspects of your personal and professional life. The more you know about AI, the more control you will have over it and the better positioned you will be to evolve in these changing times. Generalists who demonstrate flexibility are far more likely to prosper than those who are complacent & narrowly focused. Step 3: use the AI tools, experiment with them Experiment with generative AI. You simply can’t understand the power of this new transformational #technology in a vacuum. Step 4: get out there, mingle & practice “active serendipity” Get out of your bubble. Mingle with others who drive this change, share valuable perspectives about it, or are at least equally curious about it. Inject yourself into the bloodstream of life to put yourself in a position for things to “happen” (because they do when you least expect it). This is what I call “active serendipity.” It's not just chance. You took action. Check out AI LA - host great events. Step 5: invest in relationships! Most importantly, invest in relationships! #Hollywood and the #entertainment industry have always been built on relationships first. Practice "active serendipity” but don’t forget about the power of direct outreach either. Ironically, the more technology overtakes our lives, the more human relationships matter. Step 6: elevate and support humanity Support human creators with your energy, time and dollars. And for those of you so inclined (I’m in this camp!), remain steadfast in your belief that true originality only flows from the human mind (rather than generative AI’s re-combinations of earlier works). https://lnkd.in/gbDNtP6h #media #generativeAI #AI #artificialintelligence #creativemedia #music #creators #artists #movies #film

It's great to have my thoughts on AI in the entertainment industry featured in AI In Hollywood. 📢 "Tim Levy, with entertainment finance and media tech background, advocates for Hollywood to broaden its view of AI, focusing on enhancement rather than just content generation." 👉 There's an obsession with using AI to machine-generate content – and it's fostering a perception that AI is a replacement for human talent. 👉 This has led many in the entertainment industry to shy away from any association with AI and is hurting the uptake of other use cases, such as the enhancement of authentic human-made content. 👉 We need to start differentiating between using AI for enhancement and for pure content generation. If we don't, we won't realise the full potential of AI to generate value in the entertainment industry. If you're interested in the topic and want to know more, you can read the full article here: https://lnkd.in/e9cW-H42

Google News: A new startup is offering celebrities a unique method to protect their AI-generated likenesses. This could address concerns about unauthorized use of their digital personas. (Summary: 26 words) - Artificial Intelligence topics! #ai #artificialintelligence #intelligenzaartificiale

The fusion of technology and creativity has resulted in notable developments in the fast-paced world of media and entertainment. Artificial intelligence (AI), an incredible force that is transforming how material is produced, shared, and consumed, is at the forefront of this shift. #AIinEntertainment, #AIinMedia, #AIPoweredContentCreation, #EntertainmentInnovation, #MediaIndustryTransformation, #PersonalizedRecommendations, #PostProductionAutomation

YouTube is requiring all YouTubers 🎥 to label AI-generated content. But is it enough? On March 18th, YouTube announced on their blog that they're now requiring YouTube creators to self-label videos containing AI-generated or synthetic material. Creators must use the AI label "when realistic content—content that a viewer could easily mistake for a real person, place, scene, or event—is made with altered or synthetic media, including generative AI." On the other hand, the AI label isn't required for things like beauty filters, special effects (e.g., background blur), and content that is clearly unrealistic. This step by YouTube highlights how much AI is impacting their platform but also shows the difficulty in regulating and knowing if content is real or not. YouTube is relying on creators to disclose what's happening in their videos. When considering examples like the manipulated picture of Kate Middleton, I do believe we'll need better safeguards to protect against fakes, misinformation, and deceptive behavior. The internet is changing, and so is society. https://lnkd.in/dGCn7zYX

What YouTube's AI Content Disclosure Means for Creators: • Transparency: Understand the line between real and AI-generated content. • Informed Viewing: Make educated decisions about the content you consume. • Supporting Creativity: Recognize the creative use of AI without misleading viewers.

Highlights from the FTC's Creative Economy & Generative AI Roundtable #FTCInnovation 🤝 Follow us on Discord 🔜: https://lnkd.in/gt823Zd3 _ ❇️ Summary: The U.S. Federal Trade Commission recently hosted a virtual roundtable with members of various creative industries to discuss the impact of generative artificial intelligence (AI) on their professions. The speakers highlighted concerns regarding data collection without consent, loss of control over data, lack of explanation or recourse, financial damage, and displacement of human creators. They called for opt-in consent, control over the use of their works in training data, attribution and compensation, education and labeling of AI-generated content, transparency, enforceable legal protections, and third-party verification. The overall message was that technology should be a tool for humans, not the other way around. Hashtags: #chatGPT #FTCnotes #AIroundtable

The AI revolution in media and entertainment is not just about new tools; it's about a fundamental shift in how content is created, distributed, and monetized. In my latest article, I explore the implications of this shift, from the rise of AI-first creators to the challenges and opportunities facing incumbent players. https://lnkd.in/g83bkNfX