Garnet S. Heraman’s Post

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Co-Founder + Managing Partner at Aperture® Venture Capital

Today’s read from BBC is a thought provoking one. Even in our current era of peak technological advancement pushing society forward, there’s simultaneously also an unprecedented revival of #analog technology. Vinyl #LPs for the latest Taylor Swift album are selling out, most of the last year’s best picture contenders at the Oscars were shot on traditional #Kodak film-stock, and photographers are embracing the classic #aesthetic of film grain. So, even though analog is much less convenient than our digital counterparts, what is drawing people of all ages to outdated technology? Something that ties all of these things together is the fact that these devices are used in #artistic mediums, and for the “#craftspeople” who prefer analog in these fields, there are still qualities to “slow” tech that digital doesn’t quite offer. Vinyl LPs are capable of capturing all the nuances of music without losing detail to digital file compression. #Digital cameras can capture even more than the human eye, but film offers a stylistic and heightened look that is harder to achieve elsewhere. Ultimately, analog technology is more difficult to use, but these are also valuable #skills that could be lost if we don’t nurture them for future generations. #Art is very different from #business, but maybe in the age of #AI, this is something worth paying attention to.

Analogue technology can be frustrating – is that part of the appeal?

Analogue technology can be frustrating – is that part of the appeal?

bbc.com

Alessandro Marianantoni

director @ M Accelerator | Market Expansion | Tech Innovation | Startups | Investor

2mo

For many, it's about the actual experience of escaping combined with "desirable difficulties," mastering specific tools through iterations, and connecting with an audience. Isn't this akin to a business design process?

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