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On the topic of whether sustainability is becoming table stakes and mainstream in the same way clean beauty has, Rachel Brown rounded up great insights from insiders and experts (thanks for including me!). 🌠 My TL;DR thoughts: We still have a ways to go... Like clean beauty, the growing demand for sustainable products reflects a broader movement in consumer preferences towards more ethical consumption and less hyperconsumerism. Many beauty brands are implementing sustainable packaging initiatives, offering product refill options and promoting recycling programs. However, sustainability is far from table stakes. From sourcing practices and packaging to product disposal and recyclability, it is incredibly challenging to have fully end-to-end sustainable product that also meets consumers' high expectations and demands. While consumers increasingly expect brands to be focused on sustainability, this product attribute does not outweigh the impact of efficacy, experience and even virality as drivers of purchasing decisions. Yes, sustainability has become more mainstream in beauty, but brands should not sacrifice on product efficacy, experience and even price as these continue to have a bigger impact currently on consumer adoption and purchasing. True Beauty Ventures Rich Gersten Beauty Independent

With our unique insights and data driven research weare_altitude I can confirm that sustainability is a must for brands. 66% of Millennials prioritise sustainable packaging 62% of Gen Z shop sustainable overall So what can you do as a brand to hit this lever? Packaging is an easy one and there are some incredible offers from start up to leading packaging suppliers but there is more… Ingredients sourcing can be another big win, using upcycled ingredients to manufactures who only use sustainable sources Carbon footprint is the next area to address, from understanding the impact of the life cycle of your product to working with suppliers who reduce emissions with new processes You can also work with incredible organisations like Handle, who will work with the consumer to collect packaging and recycle this into raw materials to be reused With the iPhone culture, the consumer is more aware than ever of their impact on the planet and with the climate crisis looming, they are more motivated than ever to ensure their impact is minimal. Want to work with suppliers and strategies that take your sustainability to the next level? Drop a us a DM or say hello@wearealtitude.co.uk and let’s gets you started today

Sustainability does not sell Sustainability is not enough to sell well. A lot of indie beauty brands appeared in the last 3 to 4 years with a sole focus on sustainability. Whether through refillable packaging, waterless solutions, upcycled ingredients in formulas and packaging, or else. Consumers are really keen to buy sustainably, but are first and foremost looking at product efficacy in skincare or make-up. For everyday personal care products like shampoo or shower gel, beauty buyers are merely looking at the ratio between usage and sustainability, but rather price for value. Some brands are resisting the economic downturn, but most of them have to face a dimmer end like @Fiills in the UK. But why? Sustainability is a MUST today. It is not a USP (Unique Selling Point). Building a consumer base requires high investment in marketing, so all-in-all, pre-existing brands will be more successful at implementing viable sustainable solutions into the beauty market. It will cost them more, and will take more time, but it will be more successful in the long run. With re-sources.co, we bring you up-to-date reports on the sustainability of beauty, so instead of imagining it, you can build it and align it with your brand DNA! ... Join the movement  (https://lnkd.in/ey8stBWN) … or book a demo (https://lnkd.in/eUb7F_Jk). Eva Lagarde CEO & Founder re-sources.co Marie Drago, Kim-Davy Hoeu, Marie Cesbron, Karine Tiano, Marie Dehlinger

I had the privilege of attending an enlightening sustainability seminar recently by Beauty Connect Series,with Angela Caglia, Helen N., @rita E. of K18 Hair, Michael Marquis and I’m excited to share some key takeaways that can drive meaningful change in the beauty industry. 1. Biotech: A Path to Sustainability Rita from K18 highlighted how biotech is revolutionizing sustainability efforts. At K18, they use biotech to formulate actives in the lab rather than extracting them from the environment. This approach is not only more sustainable but also versatile, as biotech can be conducted anywhere. 2. Collective Effort is Key Nwosu emphasized the importance of collaboration among beauty brands. While we may be competitors, the pursuit of sustainability must be a shared endeavor. By agreeing on common goals like upstream and downstream freight, electrification of fleets, and biotech, we can build a more sustainable system in beauty. Sharing best practices is crucial for collective growth. 3. Core Aspects of Sustainability When asked what they wanted to see in sustainability, they pointed to: Eco-friendly packaging Recycling initiatives Ingredient transparency Consumer education Innovative thinking These elements should not just be seen as marketing initiatives but as integral parts of our operations. 4. AI and Life Cycle Assessment Brands can leverage AI platforms to perform Life Cycle Assessments, helping forecast the environmental impact of specific decisions. This proactive approach can guide more sustainable choices. The seminar was a powerful reminder that sustainability in beauty is not just an option—it’s a responsibility. Let’s continue to push for innovative solutions, share our successes and challenges, and collectively work towards a more sustainable future in beauty. Looking forward to more insightful conversations with Blot Beauty Cosmetics

Sustainability does not sell Sustainability is not enough to sell well. A lot of indie brands appeared in the last 3 to 4 years with a sole focus on sustainability. Whether through refillable packaging, waterless solutions, upcycled ingredients in formulas and packaging, or else. Consumers are really keen to buy sustainably, but are first and foremost looking at product efficacy in skincare. For everyday personal products like shampoo or shower gel, beauty buyers are merely looking at the ratio between usage and sustainability, but rather price for value. Some brands are resisting the economic downturn, but most of them have to face a dimmer end like @Fiills in the UK. But why? Sustainability is a MUST today. It is not a USP (Unique Selling Point). Building a consumer base requires high investment in marketing, so all-in-all, pre-existing brands will be more successful at implementing viable sustainable solutions into the beauty market. It will cost them more, and will take more time, but it will be more successful in the long run. With re-sources.co, we bring you up-to-date reports on the sustainability of beauty, so instead of imagining it, you can build it and align it with your brand DNA! Join the movement (https://lnkd.in/ey8stBWN)  … or book a demo (https://lnkd.in/eUb7F_Jk) Eva Lagarde CEO & Founder re-sources.co

Eco-Friendly Beauty is the success of sustainability   The global market for sustainable cosmetics is expected to reach $11 billion by 2025, reflecting a significant shift towards environmentally friendly beauty practices. The demand for eco-friendly practices is not just a trend; it's a global movement. As we navigate this eco-conscious journey, let’s see what’s shaping the industry and how brands are taking a stand for sustainability.   Eco-Friendly Edge Across the globe, beauty brands are embracing sustainable ingredient sourcing. Statistics show a 20% increase in consumer preference for products with organic and responsibly sourced ingredients. Brands committed to ethical practices are not just meeting regulatory standards but setting new benchmarks for conscious consumerism.   Packaging Innovation: The impact of packaging on the environment is a crucial consideration. Globally, over 120 billion units of packaging are produced annually by the beauty industry. Brands at the forefront of eco-friendly packaging witness a 15% increase in consumer loyalty, highlighting the power of sustainable choices in shaping brand perception.   Carbon Footprint Reduction: Reducing the carbon footprint is a priority for eco-friendly beauty brands. A study reveals that consumers are 25% more likely to choose a brand actively working to lower its carbon emissions. The adoption of renewable energy sources and sustainable production processes is not just an environmental commitment but a strategic move for brand reputation.   Community Engagement: Brands leading the eco-friendly revolution actively engage with communities. Whether through fair trade practices or supporting local initiatives, these brands create a positive ripple effect. Globally, 68% of consumers are willing to pay a premium for products that contribute to social and environmental causes.   As we champion the cause of eco-friendly beauty, let's recognize the collective impact of brands worldwide, shaping a sustainable future for the industry.   SSIZ International Private Limited

Would you pay 10% more for a sustainable product? 💚 Well: even though many will, the more wealthy the respondents got, the less (!) likely it is for them to prioritize products claiming to be sustainable according to this report! There is also differences between generations, and the report confirms several other reports saying that Gen Z and millenials are much more likely to prioritize sustianable products. So - would you pay extra, given the quality was the same? And do you think the lower "sustainable product spend" of the more wealthy respondents is due to the fact that many of them probably are in Gen X, or simply that wealthier people might care even more how much they get for their hard-earned money? https://lnkd.in/dSDUndHk

✨ It seems like sustainability is entering its child/teenage years 🤺 . From starting with a greener switch in packaging and formula, like moving away from single-use to refillable packs, or integrating recycled content. 🌳 Or from greener alternatives in cosmetics ingredients, sustainable innovations consisted of the transformation of regular solutions into more sustainable versions. 🔬 We are now entering the realm of R&D, Science and Innovation to offer the next level of sustainable beauty. 👩🏽🔬 ��🏽 Sustainability is not in its infancy anymore! 👼🏽 🌿 We are seeing amazing ingredients and formulations as well as innovative packaging designs where consumers are back at the centre of experience. After all, we are offering indulgence in our industry. So let's make beauty worthwhile. 📖 With re/sources, we bring you up-to-date reports on the future of beauty, so instead of imagining it, you can build it! Join the movement...or book a demo. Eva Lagarde 🧚🏼♂️ CEO & Founder re-sources.co

If sustainability was a stock, would you invest? Let me share why I'm all in. in 2005 I was working as a Buyer for one of the World's Top Retailers Harvey Nichols My Job was to Curate 100's of the Worlds Top Designer Brands To Optimise the reason for customers to choose our store And To Optimise Sales and Profitability One of my Top Skills is understanding what makes a Brand, Business, Business Owner Product and Service AWESOME  One day I felt things change I suddenly saw the WHOLE World of Consumption Shift I saw some of the World's Biggest Brand Names begin to Cheat the Customer By lowering quality, speeding up trends, and charging the same if not higher prices. I said to myself is it ME Or Has the World Become "The Emperor's New Clothes?" To Explain what I Mean More Deeply I felt the brands had Begun to cheat the customer By decreasing the quality of the ingredients they put in the brand And Relying on the POWER of their brand name to see them through Hoping the Customer would not notice And What I found this wasn't just happening in designer brands It was happening Across Food, Drinks, Chocolate, Lifestyle, PR, Home, E-commerce, Services Business had begun to cut corners Give Less Charge More Except in One Area Sustainability And Purpose Driven Business Here in this World of IMPACT We care about Giving More Doing More Impactful Work And Maximising ROI for the Customer And ROI For the Planet Rather than Maximising Profit for ourselves Roll forward to 2024 The Situation has only gotten worse And Here is the Thing Customers are not Stupid They Feel and KNOW when they are being Duped Not caring about being Sustainable Not caring about your IMPACT Not caring about INNOVATION Not caring about delivering lasting VALUE to Customers Is delivering "The Emperor's New Clothes" It might work for a while But in the next 10 years if you carry on like that You will be redundant Look around, everywhere businesses duping the customer Are falling by the wayside Like Dinosaurs I was trained, so I could realise we were in the world of Emperors New Clothes Customers might not be experts but they feel it when they are duped. And they might put up with it for a while longer but the end is in sight. People Love Quality and Value And HONESTY From the businesses they buy from That builds your LEGACY Purpose Driven Businesses are growing 10% faster than the average business That is set to only increase As more and more customers realise they are being duped by mainstream business My passion for Sustainability Is because It is THE way forward for people and for our planet And for our bottom line. Who's with me? Together we will transform our world. --------- Book your 1 to 1 Clarity call with me: lnkd.in/dtC5FYSz Be part of the Global Network of Entrepreneurs scaling their positive impact for people and our planet. Reshare the post and follow me Sara Simmonds and hit that bell 🔔 for more.

Happy Earth Day. Sustainability is gaining momentum in the media & entertainment industry, and our recent report highlights significant opportunities for further progress. https://hubs.la/Q02tkjk-0 While a complete script rewrite might not be necessary, the fashion industry offers valuable lessons. We can explore the advantages of sustainable practices adjacent industries have adopted. Additionally, their experiences can inform us about the risks and opportunities associated with transparency. This transparency involves keeping both the market and consumers informed about how sustainability is shaping business choices and becoming a core part of the company's identity. My recent research on media tech companies' sustainability efforts unearthed some valuable "greening" definitions, which might be applicable here. Good stuff. Source: https://lnkd.in/grHbpCEH Fady R. Barbara Lange Lisa Collins Media Tech Sustainability Series