Garcoa, Inc.’s Post

If you haven't yet, now is your chance to dive into our Now//Next Fall issue. Prepare to be inspired as you explore global innovation and trends. Discover a variety of categories and learn how your brand can innovate to speak in consumers' language: https://hubs.la/Q02lsv-N0

🌐 As we dive into 2024, global concerns like conflicts, inflation, climate change, and AI are reshaping consumer behaviour and brand preference. Brands must be ready! Get insights on how to leverage Expectations, Context, and Empathy to succeed! 🚀 #Ipsos #Branding #Marketing #BrandSuccess

Want a fast fun infusion of cultural trends to boost your brain? Check out this great compilation of where culture is headed from Courtney Berkery, one of my favorite humans and Head of the awesome Beardwood&Co. Strategy Team

🎆Don’t miss this great piece by Emmanuel Probst in this year's Ipsos Almanac on Four Critical Trends that will Drive Growth in 2024 and Beyond, including: 1) the need to harvest macro and micro context; 2) how AI is empowering and worrying at the same time; 3) why taking a stand on social/political issues brings risks as well as opportunities; and 4) a reminder of how brands can have a positive effect on society and the environment. #Ipsos #Branding #Marketing #BrandSuccess

🌐 As we dive into 2024, global concerns like conflicts, inflation, climate change, and AI are reshaping consumer behaviour and brand preference. Brands must be ready! Get insights on how to leverage Expectations, Context, and Empathy to succeed! 🚀 #Ipsos #Branding #Marketing #BrandSuccess #IpsosinSwitzerland #2024 #Insights

🎆Don’t miss this great piece by Emmanuel Probst in this year's Ipsos Almanac on Four Critical Trends that will Drive Growth in 2024 and Beyond, including: 1) the need to harvest macro and micro context; 2) how AI is empowering and worrying at the same time; 3) why taking a stand on social/political issues brings risks as well as opportunities; and 4) a reminder of how brands can have a positive effect on society and the environment. #Ipsos #Branding #Marketing #BrandSuccess

Saw the preview! This challenges everything about #customercentricity because these experts in #behavioralscience and #productinnovation make a stark realization that most #product #leaders are thinking of their #marketanalysis upside-down when they should be thinking outside-in.

As brand builders focused on creating value, DeSantis Breindel spends time analyzing the companies and ideas that engage people most powerfully, driving business momentum and growth. That fascination led us to the book “CONTAGIOUS: Why Things Catch On” from Wharton professor Jonah Berger. In it, Berger offers countless amazing insights for brand strategists about the human urge for connection—and how emotions and experiences trigger our instincts to deepen relationships. #branding #brandexperience

Five global consumer trends to leverage your marketing ideas The world is changing but megatrends still support marketing creativity. We heard a lot about techno trends over these last years but the booming technologies and global disruptions like covid only accelerate the core evolution of thoughts, values and behaviors. There several kinds of megatrends. Some are emerging like new feminism, animal wellbeing, retailtainment. Some are mature like green issues, the "me" society, social sharing. In this video I talk about 5 trends that are well established and still growing and can lead to new marketing ideas: 1-Convenience 2-Indulgence 3-Transparency 4-Nostalgia 5-Status Be inspired ttps://https://lnkd.in/e_cqb39X

✨Unlocking market success is about more than just innovation; it's about bridging the gap between groundbreaking ideas and consumer demands. 🌟 Let's embark on this journey together and pave the way for market domination! 🚀 Like, share, and follow for more marketing insights! #BridgeTheGapMarketing #Innovation #marketsuccess 💼